Unit3Fifty years of fashion ÒëÎÄÓë·­ÒëÁ·Ï°´ð°¸ ÏÂÔر¾ÎÄ

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Unit 3 Fifty years of fashion

1 No history of fashion in the years 1960 to 2010 can overlook or underestimate two constant factors: the ubiquitous jeans and the rise and fall of hemlines for women's skirts and dresses.

2 Denim, the material which jeans are made of, was known in France in the late 16th century, but it was Levi Strauss who saw that miners in the Californian gold rush in the mid-19th century needed strong trousers, which he reinforced with metal rivets. Blue denim jeans remained popular in the US as work clothes until the 1950s, but then became associated with youth, new ideas, rebellion and individuality. When Levi Strauss & Co began to export blue jeans to Europe and Asia in the late 1950s, they were bought and worn with huge enthusiasm by young people and recognized as a symbol of the young, informal American way of life.

3 Hemlines have a more peculiar significance during this period. It has often been noted that there is a precise correlation, with only a few exceptions, between the length of women's skirts and the economy. As the stock market rises, so do hemlines, and when it falls, so do they. Exactly why women should want to expose more or less of their legs during periods of economic boom and bust remains a mystery. But the general trend is inescapable. Whenever the economic outlook is unsettled, both men and women tend to wear more conservative clothes.

4 Perhaps the most important development in fashion in the 1960s was the miniskirt, invented by the British designer Mary Quant. Because Quant worked in the heart of Swinging London, the miniskirt developed into a major international fashion. It was given greater respectability when the great French designer, Courr¨¨ges, developed it into an item of high fashion. But it would not have achieved such international currency without the development of tights, instead of stockings, because the rise in hemlines meant the stocking tops would be visible.

5 The hippie movement of the mid-1960s and early 1970s influenced the design of jeans, with the trouser leg developing a flared \hemlines dropped to midi (mid-calf length) and maxi (ankle length), while jeans were no longer exclusively blue.

6 Jeans remained fashionable during the period of punk, usually worn ripped, often with chains and studded belts. The look lasted for several years, although became more and more restricted to small groups of inner-city young people, and had little influence on other age groups.

7 As a backlash to the anarchy of punk, the New Romantics was a fashion movement which occurred mainly in British nightclubs. It was glamorous and courageous, and featured lavish frilled shirts. Jeans were definitely not acceptable.

8 The mid-1980s saw the rise of a number of different styles. Power dressing was characterized by smart suits and, for the newly-empowered women, shoulder pads and knee-length skirts. Not surprisingly, the economy was unstable, and people took less risks in what they wore. For men, the Miami Vice style, named after the television series, made use of smart T-shirts under designer jackets, and designer

stubble¡ªthree or four days of beard growth. But as always, denim remained popular with the young. In particular, heavy metal music fans wore bleached and ripped jeans and denim jackets.

9 Gradually hemlines started to rise again ... until the world stock market crash in 1987. So the late 1980s in the US saw the rise of the more conservative style called Preppy style, with classic clothes by Ralph Lauren and Brooks Brothers for men, button-down shirts, chinos and loafers, with a sweater tied loosely around the neck. They also wore jeans, but either brand-new or clean and smartly pressed¡ªnot at all what Levi Strauss originally intended.

10 As the world economies improved again in the 1990s, fashion for young people became more daring. Boots and Converse or Nike trainers remained popular, but the predominant colours became olive green and oatmeal. Hair was worn long, or cut spiky short and dyed blue, green or red. Hoodies, baseball caps and baggy jeans, which were often worn low below the buttocks, were common on the streets.

11 Then in January 2000 the New York technology stock market collapsed. As usual, so did hemlines, which were described by one commentator as \knee.\Hemlines were higher than they had been for many years.

12 During this period, it was unusual to wear formal clothes unless you were at work. Designer jeans gained huge popularity. These were made of the traditional denim, perhaps with some lycra added, but cut and marketed under well-known brands such as Armani, Hugo Boss and Moschino, who until recently had only concerned themselves with the smartest fashion lines. Skinny jeans also became popular in Britain and most of Europe. Skirt length is uncertain, ranging from micro to \¡ªknee-length or just below.

13 Sometimes the hemline indicator, as it's called, can even precede and predict a change in the mood of the stock market long before it actually happens. In September 2007, at the New York fashion shows, which were displaying their styles for spring 2008, the trend was for much longer dresses and skirts, many to mid-calf or even down to the ankles. Some people felt this showed that the hemline indicator was no longer reliable, and that designers no longer dictated what people would wear. During the London and New York fashion shows in September 2008, hemlines continued to drop. But sure enough, in the fall of 2008, the stock market indexes fell dramatically when the banking crisis hit the US, Europe and then the rest of the world. Hemlines were no longer following the stock market¡ªthey were showing the way and indicating future economic trends.

14 During the whole period, fashion styles have ranged widely, and have usually been sparked off by a desire to identify people as belonging to a particular sub-culture. But the constant factors over this period are denim and hemlines and the greatest influences have been a 19th-century Californian clothes manufacturer and a young designer in the Swinging London of the 1960s.

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Language points

1. No history of fashion in the years 1960 to 2010 can overlook or underestimate two constant factors: the ubiquitous jeans and ... (Para 1)

The word ubiquitous means present everywhere. Thus the ubiquitous jeans means that jeans can be found everywhere.

2. Exactly why women should want to expose more or less of their legs during periods of economic boom and bust remains a mystery. (Para 3)

An economic boom is a sudden increase in trade, business activity and development in a particular area or region; an economic bust is a business failure or bankruptcy because of lack of money. The expression economic boom and bust describes cycles in which a boom period of growth, high production and rising prices is followed by an economic decline, contraction and unemployment before a new cycle begins.

3. Whenever the economic outlook is unsettled ... (Para 3)

The economic outlook is unsettled means the economy is unstable, that is, the economy has problems and is likely to change suddenly, making people uncertain about what may happen in the future.

4. It was given greater respectability when the great French designer, Courr¨¨ges, developed it into an item of high fashion. (Para 4)

For a while the miniskirt was controversial and not respectable because it showed a large extent of the wearer's legs, but when Courr¨¨ges developed it in Paris fashion shows, this gave approval and support, because the miniskirt could be considered an item of high fashion (having high status from a Paris fashion house).

5. ... but the predominant colours became olive green and oatmeal. (Para 10)

Predominant colours refer to the most common colours or those which seem more important or powerful.

6. ... which were described by one commentator as \11)

A fashion is in when it is a new or current style, or out when it is out-of-date.

7. During the whole period, fashion styles have ranged widely, and have usually been sparked off by a desire to identify people as belonging to a particular sub-culture. (Para 14)