内容发布更新时间 : 2024/11/9 0:49:25星期一 下面是文章的全部内容请认真阅读。

A. To encourage listeners to buy a product.

B. To persuade readers to support an organization.

C. To encourage readers to get rid of a certain idea.

D. To persuade listeners to agree with a certain idea. 2.

According to the passage, who is most likely to pay for an ad? A. The advertiser.

B. An advertising agency.

C. The retailer.

D. The shop. 3.

Which of the following is second in importance? A. Local advertising.

B. Trade advertising.

C. National advertising.

D. Professional advertising. 4.

Which of the following is true of direct mail? A. Mail advertisements go to people with certain characteristics.

B. Mail advertisements go to producers rather than professionals.

C. Mail advertisements are more effective than TV commercials.

D. Mail advertisements are more expensive than other forms of advertisements.

5. What is the passage mainly about? A. The role of advertising in modern society. B. The definition and classification of ads. C. The effects of various types of ads. D. The importance of various types of ads. Part 3 Short passages and multiple choice questions (每小题: 2 分; 满分：10 分) 小题 得分 对错 1. 2. 3. 4. 5. 2 2 2 2 0 C A A A D 我的答案 C A A A B Subtotal: 8

老师评语： Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦! 客观 Part 4 Short dialogs and blank filling (每小题： 分) Directions: Listen to the following recording, then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers. Questions 1 to 7 are based on the following passage or dialog. W: So, Mr. Smith, you want to increase ridership on the buses. M: (1) We do, and we hope you can help us. cchange the imaW: Certainly we can. First, we must (2) bus travel. M: How would you do that? of W: Well, we'll (3) do some serviceto see what people really think about taking the bus. We'll investigate (4) different age gand so on. M: Will that work? W: It works (5) (6) your usersall the time. Once we get a profile of , we can see who we can (7) . take it Part 4 Short dialogs and blank filling (每小题: 2 分; 满分：14 分) 小题 得分 对错 1. 2. 3. 4. 5. 6. 7. 2 0 0 2 2 2 0 We do cchange the image do some services different age groups all the time your users take it 我的答案 We do change the image do some surveys different age groups all the time your users target at Subtotal: 8

老师评语： Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦! 客观 Part 5 Short passages/dialogs and cloze (每小题： 分) Directions: Listen to the following recording, then fill in the blanks. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers. Questions 1 to 12 are based on the following passage or dialog. In the 1920s (1) advertiserrealized the possibility of using the (2) radiofor advertising. The radio could directionquickly convey their message to (3) even if they did not have printed ads or they were not (4) need. In the 1950s television became the No.1 (5) , on which advertisers could demonstrate and present (7) publicadvertising medtheir (6) productswell-knownfigures, and control (8) millions of. Today advertisers spend (9) they may not know how (10) dollars though the advertising effectiveis. A man said that he knew half of his advertising budget was (11) watsed, but he did not know (12) . which have Part 5 Short passages/dialogs and cloze (每小题: 2 分; 满分：24 分) 小题 得分 对错 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 0 2 0 0 2 2 2 0 2 2 0 0 advertiser radio direction need advertising medium products well-known public millions of effective watsed which have 我的答案 advertisers radio the consumers literate advertising medium products well-known public emotions millions of effective wasted which half Subtotal: 12

老师评语： 客观 Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦!

Part 6 Short passages and True/False questions

(每小题： 分)

Directions: Listen to the following recording, then mark the statements T (true) or F (false). You will hear the recording twice. After the first playing, there will be time for you to write the correct answers. Use the second playing to check your answers.

Questions 1 to 5 are based on the following passage or dialog. 1.

It cost the man one dollar to play a round of golf. A. T B. F 2.

The hotel charged the man three dollars for three golf balls. A. T B. F 3.

The price for the golf balls was written in small print. A. T B. F 4.

If the man had known the price for the golf balls, he would have stayed in the nearby luxury hotel. A. T