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1) Economic, technological, and cultural forces are all ________ in the stimulus-response model of buyer behavior.

A) buyer responses B) stimuli

C) components of the buyer's decision process D) buyer characteristics E) buying attitudes

2) The starting point of understanding a consumer's response to various marketing efforts is the ________ of a buyer's behavior. A) belief B) subculture

C) postpurchase feeling D) stimulus-response model E) postpurchase dissonance

3) In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment? A) economic B) technological C) political D) channel E) cultural

4) ________ is(are) the most basic cause of a person's wants and behavior. A) Culture

B) Brand personality C) Cognitive dissonance D) Societal factors E) Selective perception

5) Marketers are always trying to spot ________ in order to discover new products that might be wanted. A) lifestyles B) cultural shifts C) groups D) dissonance E) attitudes

6) Each culture contains smaller ________, or groups of people with shared value systems based on common life experiences and situations. A) alternative evaluations B) cognitive dissonances C) subcultures D) motives E) attitudes

7) What is one way that social class is NOT measured? A) occupation

Chapter 5 Consumer Markets and Consumer Buyer Behavior

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B) education C) income

D) number of children in the family E) wealth

8) Which of the following statements is true regarding social class in the United States? A) Social class is determined primarily by income level.

B) Lines between social classes in the United States are fixed and rigid.

C) Social classes show distinct product preferences in clothing and automobiles. D) Wealth is more critical than education level in measuring social class. E) People are relegated to a permanent class layer in the United States.

9) ________ are groups to which an individual wishes to belong, as when a teenaged basketball player hopes to play someday for the Los Angeles Lakers. A) Membership groups B) Aspirational groups C) Leading adopter groups D) Leisure groups E) Social class groups

10) ________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. A) Opinion leaders B) Habitual buyers C) Social networkers D) Stealth marketers E) Buzz marketers

11) Opinion leaders are sometimes referred to as ________. A) the influentials B) the upper uppers C) the middle class D) buzz marketers E) networkers

12) Companies who use brand ambassadors are participating in ________. A) opinion leading

B) traditional marketing C) buzz marketing D) direct marketing E) values marketing

13) The ________ is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively. A) family B) social class

C) membership group D) subculture

E) reference group

14) A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation,

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economic situation, lifestyle, and personality and self-concept. A) personal characteristics B) reference groups C) perceptions D) attitudes

E) psychographics

15) People change the goods and services they buy over time because of the two changing factors of ________.

A) belief and attitude

B) perception and personality C) age and life-cycle stage D) groups and learning E) family and tradition

16) ________ is a person's pattern of living as expressed in his or her psychographics, including his or her activities, interests, and opinions. A) Personality B) Culture C) Lifestyle D) Motive E) Social class

17) All of the following make up a person's lifestyle EXCEPT ________. A) AIO dimensions B) interests

C) dissonance-reducing buying behavior D) opinions E) work

18) Researchers found that a number of well-known brands tended to be strongly associated with one particular trait, such as Jeep with \describe a specific mix of human traits that may be attributed to a particular brand? A) brand perception B) product image C) brand personality D) brand concept E) brand equity

19) The term ________ refers to qualitative research designed to probe consumers' hidden, subconscious motivations.

A) perception analysis B) opinion leader

C) motivation research

D) need recognition investigation E) depth research technique

20) Maslow's theory is that ________ can be arranged in a hierarchy. A) stimuli

B) beliefs and attitudes C) perceptions

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