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Unit 10 Advertising

Part Ⅰ

Amway: outdoor billboard, TV commercial Esprit: fashion magazines IKEA: catalogues

Nestle: TV commercials, magazines

Mc Donald ’ s: sports sponsorship, outdoor billboards, TV commercials Sony Ericsson: outdoor billboards, magazines Starbucks coffee: word of mouth

Volkswagon: magazines, TV commercials, outdoor billboards

Part Ⅱ

Task1

(2) E (3) A (4) G (5) D (6) B (7) F Task2

23. (1) products (2) companies (3) image (4) hear (5) read (6) to (8) prospects (9) salespeople (10) customers 24. (1) a (2) c (3) b

Part Ⅲ

26.

Leaflets & flyers: local shops & fitness clubs Showrooms: Nokia, Toyota

Sports sponsorship: Coca-cola, Benz Radio advertising: local restaurants TV commercials: Amway, Mc Donald ’s

The Internet: IBM Magazines: omega, Dell

Outdoor billboards: China Unicon, Petro China

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information (7) respond

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(1) expensive, budget (2) too expensive (3) highway, subway, train (4) young people

Part Ⅳ

25. sponsorship; posters; radio; TV commercials 26. (1) c (2) b (3) a (4) c (5) a

Part Ⅴ

27. b-e 28.

(1)

office

furniture

(2)

brand

awareness (3)

business

executives

(4)

self-employed professionals (5) successful people dream of (6) under half a million

dollars (7) April 15

Part Ⅵ

12. Automobile, Marmalade, Furniture, Ice cream 13. (1) c (2) a (3) d (4) b

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