内容发布更新时间 : 2024/12/23 0:38:01星期一 下面是文章的全部内容请认真阅读。

B: Really? Then I will pay in cash!

2. A: Hello, this is Mrs. King speaking. Who is that?

B: Hello, Mrs. King. This is the Customer Service Center of ABC Company. Do you mind making a telephone feedback? A: No, I am glad to.

B: Thank you, Mrs. King. You bought a computer in our store last week. Did the distribution center deliver it to you on time? A: Yes, they did.

B: Is the computer functioning well? A: Yes, it is in good working order.

B: It is very nice. If you have any problem or if the computer is out of order, you can call us anytime. A: OK. Thank you so much. first letters have been given.

Component purchasing from overseas is receiving an increasing amount of attention, as it affects domestic employment and economic structure. As stated earlier, U.S. companies using this strategy have been described pejoratively（贬低地，轻蔑地） as hollow corporations. It is argued that U.S. companies are increasingly adopting a “designer role” in global competition—offering innovations in product design without investing in manufacturing process technology.

课后习题：

Ⅲ. Listen to the passage and fill in the blanks with what you exactly heard, the

Text 1

Ⅰ. 1. C Ⅱ.

1. T

2. D 2. F

3. A 3. T

4. B 5. D 4. F

5. F

5. complicated 10. reduced

Ⅲ.

1. recognized 2. divided 6. easier 7. instead of

3. are inclined to 4. latter

8. level 9. appointed

Ⅳ.

1. customer service level 2. purchasing strategy

3. supply-demand relationship 4. net profit

5. company culture Ⅴ.

1．在现代商业中，采购活动扮演着生产前奏的角色。 2．采购原材料时，质量控制是极其重要的。 3．良好的采购可以提高企业产出的质量。

4．企业在作出采购策略之前应考虑一些影响因素。 5．全球采购所带来的效益显而易见，不容置疑。

Text 2

Ⅰ. 1. A Ⅱ.

1. F Ⅲ.

2. B 2. T

3. C 3. F

4. D 5. D 4. F

5. T

Column A Column B potential prior to stringent private representative agent formal possible method personal before approach Ⅳ.

1. private businesses 2. technical evaluation 3. commercial evaluation 4. freight costs 5. payment terms

Ⅴ.

1．采购的目标之一是要在尽可能低的库存成本下保持供应的连续性。 2．不断变化的环境使得研究供应市场成为必要。 3．谈判是采购领域的关键环节。

4．采购经理做出采购决策时应考虑到方方面面的因素。

5．通常情况下，任何企业的购买合同均是买卖双方经过谈判签订的。

写作范文：

The Strategic Role of Purchasing in Companies

Purchasing can make many contributions to the strategic success of the companies through its key role as one of the companies’ functions.

Through external contacts with the supply market, purchasing can gain important information about new technologies, potential new materials or services, new sources of supply, and change market conditions. By communicating these functions, purchasing can help companies to take advantages of market opportunities.

What’s more, purchasing can help support the companies’ strategic success by identifying and developing new and existing suppliers. Getting suppliers involved early in the development of new products and services can reduce development times. The idea of time compression can be very important to the success of companies.

In one word, the strategic role of purchasing is to perform sourcing-related activities in a way that supports the overall objectives of the companies.

第五单元 包装

听力材料：

Ⅰ. Listen to the sentences and fill in the blanks with what you exactly heard.

1. Packaging has a significant impact on the cost and productivity of logistics. 2. The design and material of packaging should be capable of meeting certain requirement.

3. Packaging affects not only marketing and production but also integrated logistics activities. 4. Owing to improper packaging, the goods are terribly damaged. 5. Packaging design and material selection must combine to achieve desired level of protection.

Ⅱ. Listen to the dialogues and fill in the blanks with what you exactly heard.

1. A: How are you going to pack these blouses?

B: We use a polythene（聚乙烯材料）wrapper for each blouse for window show.

A: Sounds nice. I hope the packaging will be attractive in appearance. B: I take some packaging samples with me. Please have a look and choose the one you’re satisfied. A: This one looks nice and fashionable. B: It’s my favorite.

2. A: I think we should discuss further about the terms of packaging. B: What’s your proposal? A: You know the chemical drugs should be protected carefully against moisture. So they are not safe enough to be packed in paper cartons. B: Then what is your suggestion? A: They should be packed in plastic-lined water-proof cartons. B: How about polythene packaging? A: OK. That’s great.

Ⅲ. Listen to the passage and fill in the blanks with what you exactly heard, the

first letters have been given. Whatever mode of transportation is adopted, the goods to be transported will require packaging. Packaging materials used and the ways goods are packed will, to some extent, determine whether the goods can reach the destination in sound condition. The exporter should attach importance to the packaging of the goods. On the part of the seller, he should ensure that the packaging can effectively protect the goods from damage and can sustain the long distance of transport. For the buyer, the punctual arrival of goods in perfect condition is of great importance, so he may have specific packaging requirements, of which the buyer should inform the exports before shipment.

课后习题：

Text 1

Ⅰ. 1. A Ⅱ.

1. T Ⅲ.

1. protect 5. symbols Ⅳ.

1. sales packaging 2. inner packaging 3. grouped packaging 4. transport packaging 5. outer packaging

Ⅴ.

1．理想的包装设计对整个物流系统的有效运作非常重要。 2．把成组包装从产品上分离也不会影响到产品的性能。 3．不良包装可能导致货物洒漏，从而造成严重的货损货差。 4．顾客一般通过包装上的彩色图案或标签来识别产品。 5．包装设计必须确保货物到达消费者时完好无损。

2. A 2. F

3. B 3. F

4. D 5. C 4. F

5. T

2. would 6. interests 3. grouped 7. consumer 4. involved 8. make

Text 2

Ⅰ. 1. A Ⅱ.

1. T Ⅲ.

1. oldest 5. made

2. D 2. F

3. C 3. F

4. D 5. D 4. T

5. F

2. means 6. popularity 3. compared 7. appearance 4. development 8. replaced