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Unit 1

1.

我是2000年上大学的，当时18 岁。 I went to college in 2000, when I’m 18.

这所大学成立于1949年，当年全国解放。

The college was founded in 1949, when the whole country was liberate. 2.

诺基亚，现在被普遍认为是世界上移动通信领域最大的公司，成立于1865。

Nokia, now commonly known as the largest corporation in the field of mobile communication in the world, was established in 1865.

Google,在中国被称为“谷歌”，是世界上最受欢迎的搜索引擎。

Google , known as “谷歌” in China , is the most popular search engine in the world. 3.

2008年，沃尔玛在《财富》杂志富豪榜中排名世界第一。

In 2008, Fortune magazine ranked Wal-Mart as the largest corporation in the world.

2008年，花旗银行在《财富》杂志富豪榜中排名世界第八。

In 2008, Fortune magazine ranked the City Bank as the eighth largest corporation in the world. 4.

我们公司在全世界各个国家共有员工30多万，是本地最大的跨国公司。

With a work face of more than 300000 employees all over the world, our company is the largest multinational corporation in this area.

这家公司有四个部门，工作效率很高。

With its four departments, the companyworks efficiently. 5.

委员会由5个专家和8个员工构成，是一个专业委员会。

The committee, which is a professional one, consists of five experts and eight employees. 联合会是一个国际性组织，创建于1949年二战之后。

The United Nations, which was founded in 1949 after the Second World War, is an international organization. 6.

这家公司今年的目标是要打开一个新的市场并提高销售额。

The objectives of the companyfor this year are to open a new market and increase its sales. 他目前上网目标是要掌握一门熟练的技术。

His present objective is to master a skilful technique.

Unit 2

1.

网络营销是指通过使用万维网进行销售和促销。

By Internet marketing, we mean we can use WWW for saleand promotion. 顾客满意度调查指的是顾客对他们所买的物品的满意情况进行调查。

By customer satisfaction survey, we mean studies to find out if buyers are satisfied with what they have bought. 2.

你可以尝试用一种不同的方法来完成这项工作。 You can try using a difference way to finish this task. 我们可以尝试通过减员来削减生产成本。

We can try cutting down production cost by reducing staff members. 3.

你可以策划一个产品发布会，人们可以得到更详细的产品信息。

You can plan a product release, where people can give information to the product in detail. 你可以参加各种交易会，在那里你可以遇到潜在的合作伙伴。

You can attend all kinds of Trade Fair, where you can meet potential cooperation. 4.

另一有效的营销方式是创建一个产品的品牌形象。

Another effective approach to marketing is to create a brand image.

另一有效的保住你现有顾客的方法是使他们高兴。

Another effective approach to keeping your existing customers is to make them happy. 5.

另一方面，你需要制定营销计划，以便你的营销更有效。

On the other hand, you need to make a marketing plan so that your marketing will be effective. 另一方面，你必须确保产品质量，这样顾客会对你的产品满意并进一步购买你的产品。 On the other hand, you must ensure your product quality so that you customers will be satisfied with your product and buy more. 6.

通过打广告，你可以吸引更多的人购买你的产品。

By advertising, you can attract more people to buy your products. 通过了解顾客需求，你可以改进你的产品和服务。

By understanding customers need, you can improve your products and services.

Unit 3

1.

当开发新产品时，营销人员要鉴别消费者的需要。

When developing new products, marketers have to identify consumer needs.

当进行市场调查时，你要收集和分析有关消费者品位和爱好的信息。

When doing s market research, you have to collect information about consumer’s tastes and habits. 2.

如果你想节省钱就考虑买这件吧。

Consider buying the one if you want to save money. 如果有损你的眼睛就考虑放弃它吧。

Consider giving it up if it would do harm to your eyes. 3.

买这辆车头装配有雨伞的自行车，你外出时就免暴晒于太阳光下。

Buy this bike with an umbrella on it to satisfy your need to go out without being exposed the sun. 买一个带有mp3功能的手机，你就不用每天都带着收音机来听音乐了。

Buy a mobile phone with the function MP3 to satisfy your need to enjoy music without carrying such a big radio every day.

4.

无论你处于何种困境，你必须记住的一个重要的事情便是保持自信。

No matter what terrible situation you are in, one important thing that you must keep in mind is to emphasize your USP -Unique Selling Proposition.

无论你找什么工作，你必须记住的一个重要的事情便是保持或提高你的形象。

No matter what kind of job you are looking for, one important thing that you must keep in mind is to emphasize your USP – Unique Selling Proposition. 5.

没有多种颜色和形状看过选择，该产品缺乏竞争力。

Without optional colors and shapes, the product will lack competitiveness. 折扣不多，你公司的服务就显得很贵了。

Without too much discount, your service will appear expensive. Unit 4 1.

在做职业规划时，关键要明确自己能干什么。

When making a career plan, the key is to be clean about what you can do. 在求职时，关键要明确自己的兴趣是什么。

When looking for job, the key is to be clean about what your interests. 2.

如果要找份好工作，应该尽可能多地收集相关信息。

If you want to find a good job, you should collect as much information as possible. 如果你是个商人，就应该尽可能多结交些生意伙伴。

If you are a businessman, you should find as many partners as possible. 3.

这并不意味着你会赢。

It doesn’t necessarily mean you will win. 有钱不一定幸福。

Money doesn’t necessarily bring happiness. 4.

俗语说的好，重要的不是输赢而是参与。

As the old saying goes, it’s not winning or losing but participating that matters. 古人云，活到老学到老。

As the old saying goes, live and learn. 5.

众所周知，他是电脑软件方面的专家。 As we all known, he is an expert in software. 俗话说:“时间就是金钱”。

As the proverb says, time is money. 6.

我希望这有助于保证产品质量能满足我们的要求。

I hope this can help ensure that the quality of the product can meet our demand. 这些措施有助于保证达到要求。

These measures can help ensure that the requirements are met.

Unit 5