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跨文化交际 课程教案

授课题目：Unit 6 Cultural Variations in Negotiation Styles 教学时数： 教学目的、要求： 1. To master the writing styles of intercultural business English writing; 2. To discuss the features of intercultural business negotiation; 3. To discuss about the cultural variations in selecting negotiators; 4. To discuss about the cultural variations in decision-making such as problem-solving process and the organizational structure. 10学时 授课类型： ■ 理论、实践课 教学重点： 1. The writing styles of intercultural business English writing 2. The features of intercultural business negotiation 3. The cultural variations in selecting negotiators 教学难点： The writing styles of intercultural business English writing 教学方法和手段： 主要采用交际法，任务法和讲授法的结合，既重视形式和结构，更要重视内容和功能，培养学生的能力要兼顾语言形式、结构及语言表达的内容 与功能。在具体教学方法上不拘一格，灵活多样。 交际练习主要为引导学生分role-play和presentation等活动达到练习的目的； 整体把握上结合使用归纳法和演绎法，既可在归纳中演绎，又可在演绎 之后再归纳；坚持教师为主导，学生为主体，充分调动学生学习的积极性和主动性。 参考资料： 1. CCTV “希望英语”节目； 2.《跨文化交际》顾曰国，外语教学与研究出版社，1997年. 3. 《跨文化商务沟通案例教程》，庄恩平，上海外语教育出版社，2004.

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教学内容及过程 教学内容与教学设计： Teaching Procedures: Intercultural Business Writing I. Warm-up Questions The single greatest barrier to business success is the one erected by culture. Live together like brothers and do business like strangers. 1. Ask the students to read the above two proverbs and try to guess who said them. 2. Have them think over the question What conclusions do you draw from the above two proverbs. II. Pre-reading 1. Have the students read the reading material. 2. Ask them to find out the main points. 3. Ask them to think over: Does one’s cultural background affect the style in which he writes? III. Intercultural Business English Writing 1. Ask the students to how to do their diction. 2. Ask the students to structure one’s paragraph. 3. Ask the students how to form the right style. IV. Case for Practice 1. Read the text. 2. Try to improve the above two letters according to the knowledge you have learned in this chapter. V. Further reading 1. Read the text. 2. Have the students discuss how to make one’s business writing conversational. 3. Ask them to read and master the reader-oriented writing strategy. Intercultural Business Negotiation I. Presentation II. Pre-reading 1. Have the students read the reading material. 2. Ask them to find out the main points. 3. Ask them to list the different reflections toward time. III. Cultural Conflicts May Affect Intercultural Negotiation 1. Ask the students to find out the significance of different senses of value. 2. Ask the students to find out the significance of different ways of thinking. 3. Ask the students to find out the significance of different awareness of law

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IV. Case for Practice Read the material and discuss the questions with your group members: ? Where was Hsuan Park from? ? Why didn't Hsuan Park respond when the US news organization offered the first price? ? What made the offer up so quickly? V. Further reading 1. Have the students to list one advice for effective communication. 2.Let them master the strategies provided in the text. VI. Self-Study 1. Intercultural Business Protocol. 2. Intercultural Design of Advertising and Trademark. VII. Assignments： 1. Ex (pp. 219- 210) 2. Understand the main points of the text completely. 补充资料 A Question of Culture: Greeting People in Different Countries Our planet is divided into many different countries which have many different races of people, different customs, and different manners. Each country has its own way of greeting people. In the USA it is normal for men to shake hands when they meet but it is unusual for men to kiss when they greet each other. The British often do no more than say “hello” when they see friends. Even adults usually shake hands only when they meet for the first time. French people, including school-children, shake hands with their friends, or kiss them on both cheeks, each time they meet and they leave. That’s why French people think the British are unfriendly and impolite. In Japan it is polite and normal for men and women to bow when they greet someone. In Polynesia (玻利尼西亚) you take your friend’s hands and use them to stroke your face. The Inuit (因纽特人-北美的爱斯基摩人), who live in Canada, rub noses. In Tibet it is very polite to stick your tongue out at someone. It shows you have no evil thoughts. 课后小结：

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