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sisters. She proved in court that “Happy Birthday

to You” was actually “Good Morning to All” with

different lyrics. From then on

Every time the song was sung publicly, the Hill

family gets paid. part b 1. Exercise 1

1. Why does drive-in grocery shopping appeal to customers?

Because customers don’t need to fight for a parking space,

push a grocery cart around in the market, or stand in line at the check-out.

2. Who is Dave Burnstein?

He is the vice-president for the Phone-In Drive-through Market.

3. What are the two proven successful ideas applied to grocery

shopping according to Mr. Burnstein? One is the success of drive-through convenience — which has

been proven to be successful with banks and fast food; the

other is the proven success of catalog shopping.

4. Why have they applied the two proven successful ideas to grocery shopping?

To help customers save time. 5. What are the disadvantages of drive-in grocery shopping?

Customers can’t stop and check if the goods they have ordered

are of good quality or not; and they have to pay a $1.50 service charge on each order.

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Exercise 2

Drive-in Grocery Shopping Step 1

You make up your grocery list from a 4,000-item catalog. Step 2

You phone in the item numbers of the goods you order. Step 3

The computer makes a print-out of your list. Step 4

Workers in the market find the goods on your list in a warehouse. Step 5

Three hours later, you drive up to the market, and

punch your code into a terminal. Step 6

You write a check while workers load your groceries into your car.

part c bccd

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