(服装品牌管理)女性品牌服装有哪些 下载本文

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女性品牌服装有哪些

目录

一、品牌服装概念 ························································ 3

1.1品牌服装简介 ··························································· 3 1.2 女装特点 ································································· 3 1.3 女装分类 ································································· 4 1.4 女装发展现状 ··························································· 5

二、国内知名品牌 ························································ 6

2.1 第一名、艾上乐品 ····················································· 6 2.2 第二名、歌莉娅Gloria ··············································· 7 2.2 第三名、Only女装 ···················································· 8 2.4 第四名、茵曼 ························································· 10 2.5 第五名、红袖Hopeshow ············································11 2.6 第六名、哥弟 ························································· 12 2.7 第七名、太平鸟 ······················································ 13 2.8 第八名、秋水伊人 ··················································· 14 2.9 第九名、千百惠 ······················································ 15 2.10 第十名、艾格Etam ················································ 17

三、国际知名品牌 ················· 19

3.1 路易?威登 ····························································· 19 3.2 依名尚 ·································································· 20 3.3 唐纳?卡兰 ····························································· 22 3.4 夏奈尔 ·································································· 23 3.5 范思哲 ·································································· 25 3.6 迪奥 ····································································· 26 3.7 Givenchy 纪梵希 ····················································· 30 3.8 Valentino瓦伦蒂诺 ··················································· 31 3.9 乔治 阿玛尼 ·························································· 33 3.10三宅一生 ······························································ 35 3.11 Kenzo高田贤三 ····················································· 37 3.12 卡尔文?克莱恩 ······················································ 38

一、品牌服装概念

1.1 品牌服装简介

服饰的变迁是一部历史,是一个时代发展的缩影。它是这个时代进步、文明、兴旺发达、繁荣昌盛的象征。它在记录历史变革的同时,也映衬着一种民族的精神,传承着当地的历史文化,女装更是其中不可缺少的一部分。女装使女人倍添姿彩,女装为产业增添亮点。

时尚女装自女装诞生的那一刻便随着时代的变迁应运而生,时尚女装与款式的多元化推动了时装的发展。在品牌化飞速发展的今天,时尚女装的数量已无法计算,几乎每时每刻都会有新的时尚女装在时尚女装市场上出现。

时尚女装,时尚出行。爱美的女孩一点要宅购潮流。21世纪是互联网高速发展的时候,如果你是宅男宅女的话,请走进互联网的宅购潮流的时代。

著名的时装设计师有克里斯汀·迪奥、夏奈尔、E.MINSAN、Gabrielle Chanel、范思哲、Gianni Versace、克莉斯汀·拉克鲁瓦、Christian Lacroix、唐娜卡伦、DONNA KARANWA、波峰、RAMPAGE、伯妮斯茵依萨卡等。

1.2 女装特点

款式新颖而富有时代感的服装。时间性强,每隔一定时期流行一种款式。采用新的面料、辅料和工艺,对织物的结构、质地、色彩、花型等要求也较高。讲究装饰、配套。在款式、造型、色彩、纹样、缀饰等方面不断变化创新、标新立异。

在一定时间、地域内为一大 部分人所接受的新颖入时的流行服装。属服装大类品种之下的一个分支。如果时尚为一小部分人最先穿着称为新潮时装。服装按照流行可以分为流行时装和定型服装。

定型服装是经过流行的筛选相对固定下来的服装款式。流行时装的周期性强,分为产品的孕育期、萌芽期、成长期、成熟期及衰退期等。随着社会文化及消费水平的提高,流行周期将变得越来越短。同一款时装在一定周期内的价格差别可能会