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came closest to the truth. Those who have called him a genius stress the timeless and common qualities in his work. It is an art filled with sad elements and deep human feeling, with which an audience cannot help but become involved. It is for these reasons, I believe, that the figure of Charlie has attracted generation after generation.

All the writers who give accounts of Chaplin's life agree that Charlie's unhappy early years in the area in London where houses were dirty and worn had a great influence on his development and on the type of films he made. Chaplin himself emphasizes it in his memoirs (回忆录). The more one reads about his earliest period, the more one tends to agree. Indeed, his suffering youth had a lasting influence on him.

Chaplin was never afraid to deal with subjects causing much disagreement in his films. He gave a humorous performance on war only a few weeks before the American soldiers came home from World War I in 1918. This was regarded as madness, but the performance was well received. So perfectly did it hit the nail on the head that even the returning soldiers found it impossible to hate it and deeply appreciated this short and humorous performance on what for them had been an unpleasant reality. Chaplin gave numerous performances attacking capital governments, satirizing (讽刺) the cruelty of the machine age, and even making fun of Hitler.

Years after his death, the funny films of motion picture actor and director Charlie Chaplin continue to be well loved. He is particularly well known for his success as a creator of humorous presentations that make fun of people, the establishment, or networks.

71. All of the following about Charlie Chaplin are true except _______________.

A. he was born in the USA B. he was a great film actor

C. he had an unhappy early life

D. he made fun of Hitler in one of his films

72. According to the author, Charlie Chaplin has been well loved by generation

after generation because ______________. A. he set the whole world laughing

B. his performances get people involved C. his works appeal to people in different periods D. both B and C

73. According to the writers of Charlie Chaplin's life history, ____________ had a

strong influence on the type of films he made. A. the society in which he lived

B. the audience who praised and admired him

C. his unhappy early years in the poor area in London D. those who called him a genius

74. According to the passage, which of the following is true

A. There are timeless qualities in Chaplin's work because he didn't involve himself in political affairs.

B. Chaplin became well loved years after his death.

C. Chaplin's performance is funny without any sad elements. D. Chaplin's films are the combinations of funny and sad elements.

75. This passage was ____________.

A. written by Charlie Chaplin B. written about Charlie Chaplin

C. advertising one of Charlie Chaplin's films D. written for students to learn film-making

Questions 76 to 80 are based on the same passage or dialog.

Television carries more national advertising than any other medium in the United States. The same is true in some smaller countries such as Spain and Portugal, where it is the only medium reaching a general national audience. In many countries, (Sweden and Denmark, for example) the state-owned television accepts no advertising. In many other countries the amount of commercial (商业广告) time is very much limited, as in France, Germany, and Italy. Russian state-owned television began accepting a limited amount of advertising in 1988.

The chief reason that television is so well liked among United States advertisers is that it reaches a vast number of people at the same time. While it can cost well over 100,000 dollars, a 30-second commercial on network television can be seen and heard by as many as 25 million viewers. For companies that must make prospects aware of their products and convince them of their benefits immediately, there is nothing as efficient as television advertising.

Because it employs motion as well as words, pictures, sounds, and music, television is a valuable medium for products that lend themselves to demonstration. No other medium is as effective in showing how quickly an automobile can move or how well a certain type of wristwatch will stand up under heavy use and continue to run. In the same way, it is an ideal medium for showing how some products can make a person feel better about him- or herself, such as long-distance telephone calls.

76. According to the passage, which of the following statements is true

A. There is less advertising on TV in Spain than in Sweden.

B. One can never see any commercial on TV in Denmark since it is not accepted at all.

C. The amount of commercial time is very much limited in most European countries.

D. French people don't have to worry about being troubled by commercials.

77. According to the passage, what is the main reason United States advertisers like

television so much

A. It communicates information more quickly. B. Every household has at least one TV set.

C. It communicates information to a vast number of people at the same time. D. American people love watching TV more than reading.

78. The word prospects in the 2nd paragraph means _____________.

A. potential customers B. competitors

C. working staff at TV stations D. partners

79. Which of the following is employed in TV advertising

A. Motion

B. Sounds and music. C. Pictures

D. All of the above.

80. Which of the following statements is true

A. Television is as efficient as newspaper in demonstration benefits of a certain product or service.

B. Television is a valuable medium in demonstrating benefits of a certain product or service.

C. TV commercials can hardly help to communicate feelings.

D. People use advertising on TV whenever necessary because of its effectiveness.

Questions 81 to 85 are based on the same passage or dialog.

Failure to take time to plan and prepare is one of the major mistakes committed by sales negotiators (谈判). Related to this is weak information gathering. Neither your information gathering nor your planning can be effective without first engaging in negotiation with yourself or within your company, ., the agreements that may be necessary before negotiation with the customer.

Once your face-to-face negotiating begins, any number of factors can influence the result. Going forth with a rigid mind-set (心态), giving concessions (让步) too early,

answering too quickly to each demand, not calling time-out, and not putting yourself into the customer's shoes, are common mistakes in many sales negotiations. Finally, not being careful during the follow-through results in a lack of success even in an effective negotiation.

Let us take the case of Ted Jeffries, a newly appointed sales representative for a maker of kitchen equipment. His main line is prefabricated (预制的) ovens. In addition to building additional sales with existing buyers, he is responsible for finding new buyers in some rapidly growing areas.

Ted had been very effective with a previous company selling a line of building supplies to buyers by telephone. So he is not without some experience. He has some very positive selling strengths and he is doing reasonably well in closing some early sales. But he is beginning to find that some sales come at a \price\than others. Let's see what seems to be his problem. Ted is making his first call to long-time buyers, Lexington Kitchens. He hopes to renegotiate (重新谈判) the buying agreement with Ms. Sue Parker, manager of Lexington.

81. According to the passage, what must be done before a sales negotiator (谈判

者) works with his customer

A. Information gathering.

B. Planning for the negotiation with the customer. C. Visiting his customers frequently.

D. Reaching an agreement within the sales network.

82. Which of the following is NOT listed as one of the mistakes that a sales

negotiator tends to make

A. Not flexible (灵活机动的) enough.

B. Giving in to customers' demands too easily.

C. Not being aware of the proper time to stop negotiating for the moment. D. Not leaving enough time to the other party for thinking about the purchase.

83. According to the passage, what is a sales negotiator advised to do after an

effective negotiation

A. Prepare for the next negotiation immediately. B. Spend some time on follow-up activities.

C. Hold a celebration to encourage himself.

D. Call the buyer immediately to express gratitude for their purchase.

84. Which of the following statements about Ted is true

A. He is a salesperson with a fair amount of experience.

B. He used to work for a maker of kitchen equipment and did his job well. C. His job is to deal with their customers.

D. He is now selling building supplies to buyers.

85. What might follow in Ted's story

A. Ted will contact customers to find out some problems.

B. Ted will demand all buyers sell their products at the same prices. C. Ted will negotiate with Ms. Sue Parker about the buying agreement. D. Ted will choose Lexington Kitchens as their sole buyer.

窗体底端

KEY:

1-5 DABAC 6-10 CAABD 11-15 BACDD 16-20 CACDD 21-25 CCABA 26-30 BAAAB 31-35 DACBA 36-40 DDBCD 41-45 ABDCA 46-50 CDCAB

CLOZE: (51) through (52) negative (53) superb (54) putting in (55) whereas (56) challenge (57) bear (58) patience (59) commit (60) progress (61) Come on (62) adjustment (63) competent (64) appreciate (65) let down (66) give up (67) complaining (68) furthermore (69) not to mention (70) represents 71-75 ADCDB 76-80 CCADB 81-85 DDBAC