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Chapter 5 Consumer Markets and Consumer Buyer Behavior

1) ________ is never simple, yet understanding it is the essential task of marketing management.

A) Brand personality

B) Consumption pioneering C) Early adoption

D) Consumer buying behavior

E) Understanding the difference between primary and secondary data Answer: D Diff: 1 Page Ref: 135 Skill: Concept Objective: 5-1

2) The consumer market is made up of which of the following?

A) individuals who acquire goods or services for personal consumption B) households that purchase goods or services for personal consumption C) businesses that purchase goods and services D) A and B

E) all of the above Answer: D Diff: 2 Page Ref: 135 Skill: Concept Objective: 5-1

3) Economic, technological, and cultural forces are all ________ in the stimulus-response model of buyer behavior. A) buyer responses B) stimuli

C) components of the buyer's decision process D) buyer characteristics E) buying attitudes Answer: B Diff: 2 Page Ref: 137 Skill: Concept Objective: 5-1

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4) Most large companies research ________ buying decisions to find out what they buy, where they buy, how and how much they buy, when they buy, and why they buy.

A) market B) permanent C) consumer D) social E) group Answer: C Diff: 1 Page Ref: 136 Skill: Concept Objective: 5-1

5) The starting point of understanding a consumer's response to various marketing efforts is the ________ of a buyer's behavior. A) belief B) subculture

C) postpurchase feeling D) stimulus-response model E) postpurchase dissonance Answer: D Diff: 2 Page Ref: 136 Skill: Concept Objective: 5-1

6) Marketing stimuli consist of the four Ps. Which is NOT one of these? A) product B) politics C) price

D) promotion E) place Answer: B Diff: 2 Page Ref: 136 Skill: Concept Objective: 5-1

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7) The marketer wants to understand how the stimuli are changed into responses inside the consumer's ________, which has two parts. First, the buyer's

characteristics influence how he or she perceives and reacts to the stimuli. Second, the buyer's decision process itself affects the buyer's behavior. A) culture B) black box C) belief D) lifestyle E) social class Answer: B Diff: 2 Page Ref: 136 Skill: Concept Objective: 5-1

8) In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment? A) economic B) technological C) political D) channel E) cultural Answer: D Diff: 2 Page Ref: 136 Skill: Concept Objective: 5-1

9) ________ is(are) the most basic cause of a person's wants and behavior. A) Culture

B) Brand personality C) Cognitive dissonance D) Societal factors E) Selective perception Answer: A Diff: 1 Page Ref: 137 Skill: Concept Objective: 5-2

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