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Exercise

sole proprietorship partnership general partnership limited partnership limited partner general partner corporation non-profit corporation double taxation joint venture limited liability company merger horizontal merger vertical merge conglomerate merger acquisition franchise corporate ethics corporate social responsibility corporate culture risk-taking personality attention-to-detail personality outcome-oriented personality team-oriented personality people-oriented personality aggressive personality non-stable personality management planning strategic planning tactical planning operational planning contingency planning organizing directing controlling autocratic leadership democratic leadership 个人独资企业 合伙企业 普通合伙 有限合伙 有限合伙人 普通合伙人 公司 非盈利公司 双重课税 合资企业 有限责任公司 兼并 横向兼并 纵向兼并 混合兼并 收购 特许 企业道德 企业社会责任 企业文化 informational role interpersonal role decisional role technical skill human skill conceptual skill production manufacturing operations analytic process synthetic process just-in-time（JIT） purchasing material requirement planning production schedule job schedule program evaluation and review technique（PERT） enterprise resource planning flexible manufacturing systems 信息角色 人际关系角色 决策角色 技术技能 人际技能 概念技能 生产 制造 运作 分解型工艺 合成型工艺 准时库存控制 采购 物料需求计划 生产计划 工作计划 计划评审技术图 企业资源计划 柔性制造系统 喜欢冒险的个性 computer-aided design（CAD） 计算机辅助设计 注重细节的个性 computer-aided engineering 注重结果的个性 productivity 以人为本的个性 lean manufacturing 注重团队的个性 quality management 积极进取的个性 quality assurance 不求稳的个性 管理 计划 战略规划 战术规划 运营规划 应急计划 组织 领导 控制 专制型领导 民主型领导 total quality management quality control quality circles continuous improvement marketing market concept marker mix consumer product industrial product loss leader pricing penetration pricing differential pricing 计算机辅助工程 生产力 精益生产 质量管理 质量保证 全面质量管理 质量控制 质量管理小组 持续改进 市场营销 市场营销观念 市场营销组合 消费品 工业品 亏本销售定价法 渗透定价法 区别定价法 managerial hierarchy distribution direct sale promotion personal selling advertising publicity sales promotion product life cycle consumer buying behavior industrial buying behavior marketing research market segmentation human resource management human resource planning recruitment performance appraisal job description hiring specification

管理层次 分销 直销 促销 个人销售 广告 宣传 销售促销 产品生命周期 个人购买行为 组织购买行为 市场营销调研 市场气氛 人力资源管理 人力资源计划 招聘 业绩评估 职位描述 招聘说明 price skimming on-the-job training off-the-job training orientation absolute advantage comparative advantage fixed exchange rate flexible exchange rate balance of payment current account capital account trade surplus trade deficit official reserves letter of credit bill of lading draft tariff quota 撇脂定价法 在职培训 脱产培训 入职培训 绝对优势 相对优势 固定汇率制 浮动汇率制 国际收支 经常账户 资本账户 贸易顺差 贸易逆差 官方储备 信用证 提单 汇票 关税 配额 Multiple choice questions

Chapter 1

1.The easiest way to become your own boss is to set up a sole proprietorship . 2.My brother-in-law and I want to start a small vacuum cleaner repair shop as partners.We want to keep our investment cost down.We should organize a partnership . 3.A good reason to consider starting a business with a partner is partners with complementary skill can enhance the success of a business . 4.In which of the following forms of organization can you deduct health insurance premiums（保险费）as a business expense? A corporation

5.Marie Wang recently invested $4,000 that her aunt had left her in the stock of a corporation. Marie has become a stockholder （股东）of the corporation.

6.What type of business finds it much easier to raise money? A corporation （法人）

7.All of the following statements about corporation are true except corporations must have at lease one owner with unlimited liability . 8.If I set up my business as an LLC, I could file my tax return as a sole-proprietorship . 9.A conglomerate merger unites firms in completely unrelated industries.

Chapter 2

1.When an entrepreneur assesses a market,he/she should consider the following aspects except site layout . 2.Ed Brickey wants to be certain he has done all he can do to help his business survive, so he has written a business plan. One advantage of developing the plan is that it forces Ed to think carefully about all aspects of his planned business . 3.Which of the following suggestion is an experienced entrepreneur most likely to give someone who is thinking about getting into business? Even small businesses must keep accurate records . 4.John wants to open a retail business in China. Which of the following is the best time? before the Labor Day holiday . 5.When should an entrepreneur spend all of his/her time in the business? At the infancy stage .

Chapter 4

1.In what specific sequence do managers perform their functions to help achieve company goals? Planning , organizing , directing , and controlling . 2.When an organization’s CEO sets a goal for each division, what managerial function is he/she mainly engages in? Planning . 3.Planning is a dynamic decision-making function that focuses on future performance

4.Once managers define future performance goals, they must translate this abstract vision into reality via the function of organizing . 5.A regional vice president lets local store managers operate each store as if it were a separate business. In this effort to better coordinate human and material resources, what managerial function is the vice president seeking to improve? Organizing . 6.At all levels of management, the greatest amount of time is spent on directing . 7.Top management spends the lease amount of time on controlling . 8.An organization has a finance center, a marketing center, and a human resources center. It is organized by function . 9.Which of the following job titles is NOT an example if a middle manager? Section chief

10.Which of the following sets of managerial roles classify Mintzberg’s ten most common roles of managers? Interpersonal , informational , and decisional . 11.Susan Smith periodically takes clients to lunch to reward them for being good customers. What role of management does her action exhibit? Figurehead

12.Which managerial role is to disseminate the organization’s information into its environment? Spokesman 13.Lucy Zhang managers a college bookstore,.She feels that her greatest problem is related to employee motivation. This problem is related to her role as a leader . 14.Mary Tan is the state sales manager for an electronic appliance company. She constantly seeks customer support because they can affect the company’s success. She knows that unhappy customers may switch to a competitor such as Hisense. What managerial role is Mary playing? Liaison .（联络） 15.Technical skills involve the ability to apply scientific methods, processes, and techniques . 16.Lisa Anderson promotes ream decision-making and welcomes employees’ free expression without fear of embarrassment. What skill is Lisa primarily using? Interpersonal . 17.Conceptual skills are concerned with a manager’s ability to view the organization as a whole .

Chapter 5

1.All of the following firms would be classified as manufacturers except fisheries .（渔业公司）

2.Most service organizations locate in urban areas because it is important for them to be close to their customers. 3.The assembly process puts components together to produce a product.

4.At a refinery, cruel oil is processes and broke down into many different products including wax and airplane fuel. Oil refining done in the refinery is an example of analytic process . 5.A PERT network consists if activities linked by arrows. Suppose two of the activities on the network are

labeled “A” and “B”. An arrow from “A” to “B” indicates that “A” must be completed before “B” can begin . 6. CAM involves computers directly in the production process.

7.What industry is the hardest to measure productivity? Service industries .

Chapter 6

1.The main goal if business marketing is to acquire and keep customers . 2.Which of the following statements by a managing director would best reflect a marketing-orientated business? We organize our business around understanding our customers and delighting them . 3.In a marketing-oriented company, management believe corporate goals can be achieved by satisfying customer needs profitably . 4.A physical, concrete produce you can touch is a good . 5.Geoff, the marketing manager for a manufacturer if hearing aids, is considering the use if a direct mailing campaign to increase sales. Which element of the marketing mix is he concerned with here? Promotion . 6.Which of the following if NOT commonly known as one of the “four P’s” of the marketing mix? Production . 7.In marketing theory, the acronym PLC stands for Product Life Cycle . 8.Marketers often change the elements of the marketing mix for it to be perceived as unique. This process is known as differentiation . 9.Which of the following stages is the last phase in the traditional product life cycle? Decline . 10.What is the first step in planning a market research project? Defining and locating the research already exists. 11.Stephanie Wang is working for a business during her summer holidays. She is sent to the local library to look up population forecasts for two ethnic groups. The information she found would be considered as secondary data. 12.Primary research is to collect original data . 13.HotStuff, a manufacturer of branded ready meals, want to know what proportion of customers examine the information on their product labels in a supermarket. What is the best way of getting hold if this information? Observation

14.If Walt Disney saw all DVD customers as pretty much alike and thus offered only one marketing mix, it would be using the homogeneous approach.

15.If Walt Ice Cream saw the ice cream market as composed of four age category groupings, each with different needs and desire, each grouping would be called a market segment . 16.Which if the following might be an appropriate basis for segmenting a market? All off the above . 17.McDonald’s uses a segmentation strategy for its sandwiches based on characteristics such as age, gender, and income. Which group of segmentation variables does it use? Demographic . 18.Toyota knows that some customers want small cars, others family estate cars（旅行轿车）, or sport cars. In this case Toyota has found its markets to be heterogeneous .

Chapter 8

1.Which of the following is NOT the function money serves? Means of evaluation

2.Which of the following is NOT the reason why credit are a popular substitute for cash payments? Because of their small transaction fee . 3.What is the primary function of a central bank? To manage the nation’s money supply . 4.Which of the following will increase the amount of the money supply? Derivative deposits . 5.Which is the most popular form of short-term financing? Trade credit .