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Making the news 课时作业(四)

I．完形填空

A couple from Minneapolis, in the north, decided to go to Florida, in the south, for a long weekend during one particularly icy cold winter. They both had jobs, and had 1 managing their travel schedules (日程安排). It was decided the husband would fly to Florida on a Thursday, and his wife would 2 him the next day. Upon arriving as 3 , the husband checked into the 4 . There he decided to 5 his laptop (comput-er) and send his wife an e-mail back in Minneapolis. However, he 6 left off one letter in her 7 and sent the e-mail without 8 his error.

In the 9 , in Houston, a widow (寡妇) had just returned from her husband's burial service. He was a minister of many years who had been \home to glory\following a heart 10 (died and gone to report in heaven). The widow checked her e-mail, 11 messages from family and friends. Upon 12 the first message, she was so shocked as to fall to the floor, The widow's son 13 into the room, found his mother on the floor and saw the computer 14 which read:

To: My 15 Wife. From: Your 16 Husband Subject: I've arrived!. I've just 17 and have been checked 18 . I see that everything has been prepared for your arrival tomorrow.

Looking forward to seeing you then. Hope your 19 is as uneventful (平安的) as mine was. P. S. Sure is 20 down here.

1. A. confidence B. argument C. doubt D. difficulty ,

2. A. visit B. detect C. follow D. track

3. A. aimed B. planned C. meant D. programmed

4. A. hotel B. office C. airport D. station

5. A. open B. set C. show D. begin

6. A. willingly B. accidentally C. purposely D. aimlessly

7. A. article B. Sentence C. address D. letter

8. A. looking at B. watching out C. noticing D. observing

9. A. absence B. course C. meantime D. case

10. A. blow B. knock C. strike D. attack

11. A. hearing B. typing C. hoping D. expecting

12. A. taking B. reading C. staring

D. bringing

13. A. rushed D. walked

14. A. screen D. mouse

15. A. Living D. Poor

16. A. Disappeared D. Dead

17. A. gone D. arrived

18. A. over D. in

19. A. arrangement D. adventure

20. A. hot D. quiet Ⅱ．阅读理解

B. charged B. keyboard B. Loving B. Deserted B. died B. back

C. C. C. C. C.

C. C.

hurried

C. window .

Brave Departed

left

out voyage

B. journey B. sad

new

A

Daily at this time we shall speak to you about America and the war. The news may be good or bad. We shall tell you the truth.

—The Voice of America

February 24,1942

Those words were from the Voice of America's first broadcast during World War Ⅱ. Today more than 80 million listeners tune in every day. The broadcast network is the largest in the world and reaches millions of listeners in Africa, in English, French, Hausa, Portuguese, and Swahili. The program is broadcast in Spanish and Por-tuguese for Central and South America. The Middle East receives its news in Arabic and Parsi, South Asia picks up signals in Bengali, Hindi, and Urdu. The Russian-language service is on 14 hours a day.

All of the broadcasts come from the Voice of America headquarters (总部) in Washington D.C.. Visitors can push a red button outside any of the twenty-five glass-walled studios and listen to the broadcasts, in Hindi, that Indian citizens are listening to at that very moment in India.

In addition to news broadcasts, the Voice of America sends out interviews and a wide variety of programs. For example, special broadcasts in easy English are written for students of English as a foreign language Among the most popular features (特色) of the Voice of America are the musical programs which offer every kind of music from Bach to Rock.

The Voice of America is the official voice of the United States government, but it presents opposing opinions as well. To give an objective analysis (客观分析) of the news, the station gets advice from newspapers, news services, reporters, and correspondents (通讯员 ) from all over the world.

21. According to the text, the Voice of America broadcast______ during World War Ⅱ.

A. only good news B. only bad news C. the real news D. uncertain news

22. It can be inferred that South Asian people speak______. A. Arabic and Chinese B. Swahili and Spanish C. Hindi and Parsi

D. Hindi, Urdu and Bengali

23. If the visitors want to listen to the broadcast in Hindi, they______. A. need to understand 25 languages B. need to push a button C. have to learn English

D. have to be Indian citizens

24. From the text we know that______.

A the Voice of America presents different kinds of opinions

B. it was not during the World War Ⅱ that the Voice of America started broadcasting C. not only newspapers but also news services ask the Voice of America for help D. the most popular program presented by the Voice of America is the English course

B

The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people's desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers' money.

Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.

On the positive side, emotional appeals may respond to a consumer's real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.

Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.

25. Advertising can persuade the consumer to buy worthless products by______.