内容发布更新时间 : 2024/11/11 3:48:53星期一 下面是文章的全部内容请认真阅读。

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PART 1

My name is ---- . You can call me----------.

I am an assistant and working for a communicating company which sells equipment I like my job for the chance to practice myself and learning some practice knowledge in administration.

PART 2

When we talking about/ make reference to /it comes to what is important in****, there are three point for this problem.1/2/3. To my point, 1 is the most considerable/significant/important/crucial/ reason, because/for the reasons below:

Positive reason

1. Increase sales/profits/ customer loyalty/ employee/staff satisfaction. 2. Appealing to/attract potential customer/client. 3. Enrich product category.

4. Launch/carry out market research，analysis client habit and demand.

5. Provide us with convenience.

6. Stimulate customer’s desire, tap staffs’ potential.

7. Is an essential element in company operating/management 8. Broaden marketing area, enlarge our customer scope , 9. Save time/ cost/space relieve stress/burden 10. have good advance preparations, Passive reason

1) Bring great loss to both individual and the whole cooperation. 2) Great mass of time= a waste of time

3) Do harm to our harmony/safe/environment/health. 4) Raise the financial burden

PART 3

Are you ready? Shall we start?

? You're right/As is known to all/ Sounds exciting. The first thing to do is of course to make travel and accommodation arrangements, such as choosing an airline offering good services and the flight of the right time so that we can arrange things well and in an effective way.

? In addition/at the same time/what’s more, it would be useful / beneficial / advantageous / assistant to know about some business customs in the US, including commonly accepted business practices, ways of doing business, and laws and regulations, etc.

? People attach much importance to formal agreement and contracts with detailed terms and conditions.

? It will be easier for our company to gain an larger marketing performance, if we take actions/measures/steps to deal with/manage/handle /settle/resolve/figure out this problems/issues.

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? We have different approaches/ways/measures to Completing Tasks.

? Raise the attractive of our company, and build up/accelerate/grow in /promote/boost /improve/increase the customer loyalty.

? Establish/set up/build a/an suitable/ adequate /proper/appropriate Pricing/ advertising/ Product Strategy.

Example 1

As is known to all, it is very important for a company to ***. I think a company should try every possible way to ****.

First, it should always make sure that it provides its customers with quality goods and after-sales service.

Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount.

Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.

All in all, a company should try its utmost/best to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.

附 商务知识

首先是Marketing，一般presentation部分考官会给三个题目供你选择，可以说必有一道是关于Marketing的，所以这方面的材料要好好准备。以下是我当时准备的一些常用材料。 I.Pricing Strategy

1.the product itself: the cost of producing plus your expecting profit

2.similar products, the rival firms: What are their prices? What are your product’s competitive advantages? In what aspect does your product superior to others? This can add extra value to your product. 3.target customer: Whether they are wealthy or not? Can they afford the price? Ex: How to ensure that price levels for new products are set appropriately?

○1 The first problem is who your target customers are. Their income, occupation, preference.

○2 Do market research to make sure whether your target customers can afford the price level. There are mainly four ways of doing market research: survey, telephone interview, observation and questionnaire. ○3 Test your product in a small region. Find out how it sells, get the feedbacks of the customers. Decide whether to make any adjustment.

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II. Product Package

Ex: The importance of packaging products appropriately

○1 Traditionally, the purpose of packaging a product is to protect the product or to make it convenient for carrying, as some products are liquid or sticky.

○2 Today, the package add value to the product, especially to the consumer goods. The package is the product’s first impression to the customer. They may judge the quality of the product by its package and decide whether to buy it or not. Sometimes, a gorgeous package is a symbol of identity, especially when the product serves as a gift or present.

○3 You have to packaging your products appropriately so that your products can stand out from the crowd and be bought by the customers.

III.Diversification

Ex: The importance of product diversification to the success of a business.

这时你可能对product diversification并不是很熟悉，可以举一些案例，比如, the case of coca-cola: despite of its regular cola, it produce diet cola for people who get diabetes or adiposity problems. 然后借以说明product diversification的作用。 ○1 Meet the needs of different customers.

○2 Increase the company’s market shares/market penetration.

○3 Marketing segmentation: the division of potential buyers according to age, sex, lifestyle, etc with the aim of designing and promoting goods and services to meet their specific need.(此定义引自《牛津英汉双解商务英语辞典》，我认为很不错的一本商务英语词典，每个词汇都有在商务方面的中英两种解释和例句)

IV.Advertising 1. Media

○1 The types of media: TV and radio commercial, newspapers and magazine, poster and bill board, direct mail, the Internet, etc

○2 Advantages and disadvantages of the major types 2

TV: high attention, combination of sight, sound and motion; high cost and less audience selectivity.

Newspaper: flexibility, good local market coverage, broad acceptance; short life, poor reproduction quality. Magazine: high geographic and demographic selectivity, credibility, long life, good pass-along readership; having rivals in the same magazine.

Direct mail: audience selectivity, flexibility, no ad competition within the same medium; relatively high cost, junk mail image.

Internet: high reach of international audience, similar effect as TV commercial, interactive; the users of Internet are limited, compared with TV.

○3 Consider your target audience and your budget to make a wise decision. 2. Agency

○1 Select a suitable agency

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