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4、威胁

（1）与思科，阿尔卡特等企业相比，华为在人力资源，以及设计、部署网络这些方面处于劣势。 随着电信运营商更加考虑网络功能和性能，华为的“价格杀手锏”有可能失去吸力。

（2）全球电信提供商正把更多业务活动转移到中国，以利用中国低成本的工程和制造能力。这将使华为的低价优势不再明显，竞争压力加大。

（3）金融危机过后，各国为促进本国经济发展必将采取各种严格的保护措施，可能对我国通信产品出口造成较大的影响。

（4）国内电信市场的日趋开放和进口关说的下调，使得华为将面临国际上实力雄厚的企业的全面挑战 五、战略选择

综合以上分析，我认为华为公司应采取发展战略，通过产品多元化的转变，抓住通信行业飞速发展，中国人力资源廉价，中国企业逐步得到国外客户认可这一些有利条件，把握机会，发挥自身企业规模大服务质量高等等优势，加快步伐，向更高水平迈进。

继续秉承“以客户为中心”，基于客户的需求，逐步建立在电信网络、全球服务和终端三大业务领域的综合优势，为客户提供云、管、端产品和解决方案，帮助运营商改善收益、提升带宽竞争力和降低总拥有成本，实现商业成功。 六、战略实施

1. 基于客户需求驱动，华为逐步建立起包括电信基础网络、业务与软件、专业服务和终端四大业务领域在内的端到端综合优势，致力于为客户提供有竞争力的通信解决方案和服务，帮助运营商改善收益、提升带宽竞争力和降低总拥有成本，实现商业成功。

2. 立足电信行业，在相关行业实行横向多元化发展。

3. 通过兼并与收购的手段，调整产业结构，利用收购突破贸易壁垒、突破新的市场。

4. 持续内部组织变革、流程重整，根据产业结构调整组织结构，使之更有效、更有针对性。

5. 加强在研发创新方面的投入，资源向原创性创新倾斜。

Huawei mobile environment analysis

Companies to introduce

Huawei technologies co., LTD is a production and sales headquarters is located in shenzhen guangdong China telecom equipment of private

technology companies. Is the world's largest telecom network solutions provider, the world's second largest telecommunications base station equipment suppliers. Huawei's main business scope is switching, transmission, wireless telecommunication and data communication products, to provide customers around the world in the field of telecommunications network equipment, services, and solutions. In 2011, published in 2011 came out first in the list of top fortune 500 companies, China's private enterprises. At the same time, huawei is also the only one not listed in the fortune 500 companies, is also the world's sixth-largest handset-maker.

Macro environment analysis

1.The political and legal environment

After our country entered the stage of \increase the intensity of information industry development, actively carry out 3 g construction and business applications; The restructuring of the communications operators and mobile 3 g licence issued also further promote the communication equipment investment demand, the Chinese government in order to speed up the development of national industry with independent intellectual property rights, in policy vigorously push the td-scdma 3 g standard and compatible with the standard support domestic communications equipment business, such as huawei, zte, etc.

2.The economic environment

World information economy and the rapid development of Internet industry, to communication equipment manufacturing industry has provided the rare development opportunity and huge space for development, make it become one of the fastest growing industry at present. After China telecom restructuring, the 3 g network creation gradually unfolds, TD, CDMA and WCDMA construction especially rapidly expand, the size of the market is expected to continue to expand, the communications equipment business, especially the Chinese manufacturers are of great opportunity.

3.The social environment

Play an important role in the economic structure adjustment, the telecommunication industry will maintain sustained, healthy development to achieve the comprehensive construction affluent society's goal to make new contributions. This a series of development strategy for our country's telecommunication industry, including equipment manufacturers and telecommunications operators, each related industrial chain provides a good opportunity of development and the environment.

4.Technical environment

With the development of science and technology, information technology, the information transmission faster, more convenient, promote the formation of the global economic coordination mechanism. Between science, technology, production, and each of the relationship between science and technology more closely, unprecedented acceleration of scientific and technological achievements into productivity, has greatly raised Labour productivity. The micro environmental analysis

1.The competitive environment

Sony communication wireless equipment market share of 33%, advanced technology, in the industry belongs to the leading technology and business models, the most powerful scientific research ability, as early as 2005 issued a base of energy saving of the product and the operations of the business model, etc., together with the telecom operators become the industry competitors such as huawei mock objects. In the recent \was named \

Juniper networks of customers from all walks of life around the world, including the main network operators, enterprises, government agencies, as well as research and education institutions, etc. Juniper network company launched a series of networking solutions, to provide the necessary security and performance to support the world's largest and