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A. production level B. class struggle C. socialist construction

学 号 姓 名 电 大 试卷编号：8127 座位号 浙江广播电视大学2006年春季学期期末考试

《商务英语阅读》试题

2006年7月

题 号 一 二 三 四 总 分 密 得 分 封 得 分 评卷人 Part I Multiple choice

each 线 Complete the sentences by choosing from the words below sentence（每小题1分，共20分）

内 1. The continued prosperity needs ___________.

A. management B. corporation C. innovation

2. Asian car companies ________ to attract the discerning western buyers. 不 A. develop cheaper cars

B. produce competitive advantages C. turn to efficient methods

要 3. Accounting firms frequently _________ their audit clients. A. buy management skills from 答 B. sell consulting services to C. provide audit assignment for

4. The person who is responsible for an individual bank is called _______. 题 A. bank manager B. financial advisor C. accountant

5. _______ means using the Internet and a website to promote products or services. A. On-line support B. Web support

C. Advertising on the web

6. Mass media promotion aims to influence public perception, not only target _____. A. competitors B. consumers C. products

7. Owing to both domestic circumstances and foreign influences, ______ is no longer the principal contradiction.

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8. Some organizations can completely redefine ______ they conduct business to achieve superior competitive advantage.

A. what B. when C. how

9. By studying business, you can become ______ and investor and be a better employee. A. informed a consumer more B. informing more consumers C. a more informed consumer

10. The factors of supply and demand generally ______ the price that consumers pay producers for goods and services.

A. add to B. influence C. cut down 11. Markets are ______ as consumer and industrial markets.

A. classified B. classifying C. classifies

12. The ______ could be the precursor to a potential global monetary unit in the second half of the 21th century.

A. euro monetary unit B. American dollar C. pound sterling

13. International business encompasses all business activities that involve _______. A. exchange within national boundaries B. exchanges outside national boundaries C. exchanges across national boundaries

14. A nation?s ______ is the difference between the flow of money into and out of the nation. A. balance of trade B. balance of payments C. payment of balance

15. Labeling provides customers with product information, some of which is required by _____. A. law B. customer C. company

16. Human resources management decisions and policies should be based ________. A. on the requirements of a job B. by the job?s requirements C. to a job management

17. The four types of corporate culture illustrate the relationship of ______. A. employees and how they look at their organizations. B. cultures and family

C. incubator and businesses

18. Managers hired away from other firms may bring new ideas but may ____ existing employees.

A. isolate themselves from B. integrated themselves with C. turn to

19. Organizational charts show employees where they _____.

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A. start their work B. report to the boss C. fit into the company?s operation 20. The funds needed to operate an enterprise are referred to as _______. A. capital B. resources C. labor 得 分 评卷人 Part II Match（每小题2分，共20分）

Section A

Choose the correct word or words from the box to complete the passage

multinational intermediaries precede subsidiaries joint venture enter into

A firm can enter international markets in several ways. It may license a foreign firm to produce and market its products. It may export its products and sell them through foreign 21 or its own sales organization. It may 22 a joint venture with a foreign firm. It may establish its own foreign 23 . Or it may develop into a 24 enterprise. Generally, each of these methods represent a deeper involvement in international business than those that 25 it in this list.

Section B

Choose the correct word or words from the box to complete the following sentences

fall managers discount bank account Internet technologies

26. Can you check that the figures have been entered correctly in the . 27. There was a dramatic in sales to the USA between 1997 and 2000. 28. Top set policies, formulate strategies, polices and decisions. 29. Selling something at a reduced price is called giving a .

30. E-business is about transforming business processes and integrating them with .

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得 分 评卷人 Part III Reading comprehension （每小题2分，共40分）

Passage 1

Richard Brasher, commercial director of Tesco?s non-food operations, is in the frame for the top job at Boots, where chief executive Steve Russell is to step down. Brasher is understood to be on a shortlist that includes Stuart Rose, the former boss of retailing group Arcadia, the Terry Duddy, chief executive of catalogue retailer Argos. Brasher is viewed as a high-flier within Tesco and is highly rated by the group?s chief executive, Terry Leahy.

Boots has been looking for a chief executive and a new chairman since the middle of December, when its current chairman, John McGrath, admitted that the group had not acted fast enough to address strategic issues that were facing it. McGrath is due to step down at the end of his contract in the summer, after overseeing the search for a new chief executive. Boots has been trying to find a way to distinguish itself and its products from the increasing range carried by supermarkets.

Last week Sainsbury, the food retailer, said it would be extending its own health and beauty offering after it axed a joint venture trial with Boots. Sainsbury and Boots have been working together since 2001, but Sainsbury now wants to roll out its own programme in about 50 stores. Under the original trial, Boots supplied the products, including exclusive lines, to a specific area within Sainsbury stores at nine out-of-town supermarkets. Although both sides agreed initial targets had been met, they could not agree terms to take the scheme forward. Observers suggested that the two had disagreed over sharing revenues.

Boots has confirmed the departure of another senior member of management. Michael Bunting, head of treasury, will leave the company in April. Other senior staff who have left recently include Barry Clare, marketing director, and Ken Piggott, who was managing director of Boots? core business.

Questions 31-35 are based on passage 1

31. Boots, according to the passage, is _______. A. a person

B. a supermarket C. a hotel D. a factory

32. Richard Brasher is to ________. A. become chief executive B. be on a shortlist C. be a high-flier D. work within Tesco 33. Brasher is _______.

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密 封 线 内 不 要 答 题 A. scolded badly by Terry Leahy

B. highly assessed by Tesco?s chief executive C. valued greatly by Tesco D. understood by Tesco 34. Sainsbury is a ________.

A. person who worked with Boots

B. business that wants to work with Boots

C. supermarket that has developed its own program all the time D. supermarket that stopped cooperation with Boots 35. It seems that ________. 密 A. a lot of people left Boots B. Boots is thriving quickly C. Boots has decided to reform

封 D. Some senior staff have left or will leave Boots

线 Passage 2

Large companies need a way to reach the savings of the public at large. The same problem , on a smaller scale, faces practically every company trying to develop new products and create 内 new jobs. There can be little prospect of raising the sort of sums needed from friends and people we know, and while banks may agree to provide short-term finance, they are generally unwilling to provide money on a permanent basis for long-term projects. So companies turn to the public, 不 inviting people to lend them money, or take a share in the business in exchange for a share in future profits. This they do by issuing stocks and shares in the business through the Stock 要 Exchange. By doing so they can put into circulation the savings of individuals and institutions, both at home and overseas.

When the saver needs his money back, he does not have to go to the company with whom he 答 originally placed it. Instead, he sells his shares through a stockbroker to some other saver who is seeking to invest his money.

题 Many of the services needed both by industry and by each of us are provided by the Government or by local authorities. Without hospitals, roads, electricity, telephones, railways, this country could not function. All these require continuous spending on new equipment and new development if they are to serve us properly, requiring more money than is raised through taxes alone. The Government, local authorities, and nationalized industries therefore frequently need to borrow money to finance major capital spending, and they, too, come to the Stock Exchange.

There is hardly a man or woman in this country whose job or whose standard of living does not depend on the ability of his or her employers to raise money to finance new development. In one way or another this new money must come from the savings of the country. The Stock Exchange exists to provide a channel through which these savings can reach those who need finance. 《商务英语阅读》试题 第5页（共9页）

Questions 36-40 are based on passage 2

36. Almost all companies involved in new production and development must .

A. rely on their own financial resources

B. persuade the banks to provide long-term finance C. depend on the population as a whole for finance

D. borrow large sums of money from friends and people they know

37. The money which enables these companies to go ahead with their projects is .

A. repaid to its original owners as soon as possible B. raised by the selling of shares in the companies

C. exchanged for part ownership in the Stock Exchange D. invested in different companies on the Stock Exchange

38. When the savers want their money back they . A. ask another company to obtain their money for them B. look for other people to borrow money from

C. put their shares in the company back on the market D. transfer their money to a more successful company

39. All the essential services on which we depend are . A. run by the Government or our local authorities B. financed wholly by the rates and taxes C. in constant need of financial support

D. unable to provide for the needs of the population

40. The Stock Exchange makes it possible for the Government, local authorities and nationalized industries .

A. to borrow as much as they wish

B. to make certain everybody saves money C. to raise money to finance new developments D. to make certain everybody lends money to them

Passage 3

They are among the 250,000 people under the age of 25 who are out of work in the Netherlands, a group that accounts for 40 percent of the nation?s unemployed. A storm of anger boils up at the government sponsored youth center, even among those who are continuing their studies.

“We study for jobs that don?t exist,” Nicollete Steggerda, 23, said.

After three decades of prosperity, unemployment among 10 member nations of the European community has exceeded 11 percent, affecting a total of 12.3 million people, and the number is climbing.

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