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The Influence of TV on Public life
【】Since TV culture has been the mainstream，TV，as an important cultural media，have spread its influence widely and rapidly so as to alter people’s ideology and life style.The emergency of TV has brought about convenience and happiness and created popularity，but due to its vulgarity，it has inevitably become one of piece of the mainstream culture and a means of social control. Introduction
Nowadays，the influence of TV pervaded into nearly all aspects of people’s life.The connotation of news has changed from events that just happen into events that are happening.Various kinds of arts have been integrated into something like creative ones under the prevalent influence of TV，such as MTV，comic dialogue TV，TV novel，TV opera，which are just like freak fetus made by genetic project filling with high energy.As a result，traditional artists are horrified by such revolution.In politic life，statesman intends to show his political skill and declared crucial decision in TV show.In addition，it is incredible that multi- national operations struggle to develop without
propaganda on TV.
1.The Influence on Fashion
An American information investigation company brought forth a ‘research on effect of TV advertisement’，pointing that some delicate and persuasive advertisement on TV，such as discount，largess and so on，can satisfy customer’s need of purchase.This research is initiated by professor Pennsylvanian University and sponsored by tens of famous companies.They set supervisor recorder in eight American major markets to record the brand of commodity that customers purchase.Simultaneously they set TV monitor to take command of audience rating of advertisement.It has been discovered from this observation for six years that it is more effective to promote commodity by advertising on TV prime time than giving largess and discount advertisement is the complex of aesthetic and irrational image that force audience to produce spurious need on commodity by simple sense of sensual reflection and impulse of purchase stimulated by image without considering carefully.
TV enlarges the scope of fashion as well as impels the influence of fashion.What is most important，it also
creates fashion by itself，which especially surprises people.In fashion world，at the incipient period of rising of popular color，it completely falls into natural development.Only to find the scope of popularity，characteristic of popular and term of popularity has little to do with production and sale，people experienced the end of tendency.Finally，people who are specialized in fashion shift the style of following fashion to forecasting fashion and leading fashion.Consequently，there is no doubt that TV has becomes their inevitable assistant to propagate.The popular color is depicted by both TV and manufacturer instead of natural choice of consumers.Before distribute the forecast of popular color，the concept of fashion has been set in people’s mind by propagandas and performances of large scale.The world of fashion enforces people to pursue fashion invisibly by transmissive media.The conference of forecast of popular color held twice every year even has direct influence on production and sale of world fashion and textile so that manufacturer of international textile claimed that it is high time that earn money by popular color. 2.The Influence on Public Behavior