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保温建材创业计划书

团队成员 姓 名 班 级 指导老师

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目录

第一部分 执行总结·····················································6

1.1 项目背景·····················································7 1.2 项目简介·····················································7 1.2.1 产品简介··················································7 1.2.2 企业文化··················································7 1.2.3 市场分析··················································8 1.2.4 营销战略··················································8 1.2.5 财务状况··················································9 1.2.6 风险分析··················································9 第二部分 公司简介 ···················································10 2.1 公司概况·····················································10 2.2 公司概述·····················································10 2.2.1 公司名称·················································10 2.2.2 公司宗旨·················································10 2.2.3 公司经营理念·············································10 2.2.4 公司经营策略 ············································11 2.2.5 相对价值增值·············································11 2.2.6 公司设施 ···············································11 2.3 公司股权结构 ················································11 2.4 公司管理·····················································11 2.5 人力资源管理·················································12 2.5.1 人力资源安排·············································12 2.5.2 公司招聘·················································13 2.5.3 人工培训·················································13 2.5.4 薪酬管理·················································14 2.5.5 绩效管理·················································16 2.6 电子商务····················································17 2.7 公司战略规划················································19

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第三部分 产品描述·····················································20 3.1 产品技术路线描述··············································20 3.2 生产流程······················································21 3.3 产品优势······················································21 3.4 研究与开发····················································22 3.5 产品价值······················································22 第四部分 技术竞争力分析···············································24 4.1 核心竞争力····················································24 4.2 优势定位······················································25 第五部分 市场分析·····················································27 5.1 市场概述······················································27 5.2 市场定位 ··············································28 5.3 市场需求空间描述··············································28 5.4 产品市场状况分析··············································29 5.5 目标市场优势··················································30 第六部分 营销策略······················································30 6.1 产品策略······················································30 6.1.1 产品品牌策略·············································30 6.1.2 产品生命周期·············································31 6.2 价格策略······················································31 6.2.1 影响产品价格的因素·······································31 6.2.2 定价目标·················································32 6.2.3 定价方法·················································32 6.2.4 产品的定价程序···········································32 6.3 渠道策略······················································33 6.4 促销策略······················································33 6.5 服务政策······················································34 第七部分 市场竞争性分析···············································35

7.1 竞争环境······················································35