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材 料 清 单
一、毕业论文
二、毕业论文任务书
三、毕业论文开题申请表
四、毕业论文开题报告正文
声 明
本人马小云，学号2010117133，系湖北文理学院数学与计算机科学学院计算机科学与技术专业1011班学生。所做论文内容主体均为原创，无任何抄袭、剽窃他人劳动成果的行为。如有发现此类行为，本人愿意为此承担一切道义及法律责任，特此声明。
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年 月 日
客户关系管理系统的设计与实现
摘要：客户关系管理强调以客户为中心，企业的活动围绕客户展开。本文旨在设计开发一个适合中小企业的客户关系管理系统，使企业应用客户关系管理的理念，提高企业的客户关系管理水平。本文根据中小企业特点，结合对理论及相关技术的研究和对系统的需求分析确定了系统的实现方案。
结合系统开发的特点，确定了客户关系管理系统的功能模块和业务流程，完成了系统的总体功能设计和详细功能的设计。该系统实现了营销管理、客户管理、服务管理、统计分析和系统管理几大模块。
课题开发的系统以Java作为基本开发语言，结合SSH三大框架技术以及B/S和MVC设计模式，运用J2EE开发技术以及目前市场上最流行的开源技术设计实现。
关键词：企业；客户关系管理；CRM；B/S
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The Design And Implementation Of Customer Relationship
Management (CRM) System
Abstract:Customer relationship management (CRM) emphasize on customer as the center, the activities of the enterprise revolves around the customer.The purpose of this paper is to design and develop a suitable for small and medium-sized enterprise customer relationship management system, make the enterprise application of the concept of customer relationship management, improve the level of customer relationship management.In this paper, based on the characteristics of small and medium-sized enterprises, combining with the study of theory and related technology and demand for system analysis to determine the implementation scheme of the system.
Combined with the characteristics of the system development, determine the function modules of customer relationship management system and business process, complete the overall function of system design and function design in detail.This system has realized the marketing management, customer management, service management, statistical analysis, basic data and system management of several major modules.
Subject development system to Java as the basic development language, combining SSH three framework technology and B/S and the MVC design pattern, use of J2EE technology development and design on the market at present the most popular open source technology.
Key Words：Enterprise;Customer relationship management (CRM);CRM;B/S
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