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南昌市昌南大市场调研报告.doc
商业调研报告目录
第一章 南昌市商业市场总体分析 ··········································· 4
第一节 南昌市宏观经济环境 ··············································· 4
一、国民生产总值高速增长 ······················································································ 4
二、消费品零售总额稳步攀升，商业经济发展态势良好 ······················ 4 三、工业生产快速发展，经济效益稳步提高 ················································· 5 四、市民年人均可支配收入不断提高 ································································· 5 五、分析结论 ······················································································································ 6
第二节 南昌市商业概况 ························································ 6
一、南昌商业历史回顾································································································· 6 二、南昌商业发展现状································································································· 7 三、南昌商业发展的需求 ··························································································· 8 四、南昌商业发展面临的机遇 ················································································· 8
第三节 南昌商业发展目标及趋势 ····································· 9
一、发展目标 ······················································································································ 9 二、商业区规划 ·············································································································· 10 三、未来发展趋势 ········································································································· 11
第四节 综合评述 ····································································· 11
第二章 片区商业调查与分析 ····················································· 12
第一节 青云谱现状及前景 ···························································· 12
一、概况 ······························································································································ 12 二、区域特点 ···················································································································· 13 三、区域大型企业概况······························································································· 13 四、青云谱区整体发展状况 ···················································································· 16 六、青云谱区发展前景及展望 ··············································································· 18
第二节 项目周边片区商业分析 ·················································· 19
一、区域商业环境概况······························································································· 19 二、区域商业分布及经营状况 ··············································································· 19 三、片区主要商业业态及特征 ··············································································· 20 四、片区配套设施 ········································································································· 22 五、商业物业租赁情况分析 ···················································································· 23 六、片区商业供应量分析 ························································································· 24
七、片区发展趋势与前景 ························································································· 25
第三节 综合评述 ·············································································· 26
第三章 中国批发市场的现状及分析 ·································· 26
第一节 中国批发市场分析 ···························································· 26
一、中国批发市场现状······························································································· 26 二、中国批发市场的分类 ························································································· 27 三、中国批发市场存在的主要问题 ···································································· 27 四、实施中国批发市场转型的原因 ···································································· 28
第二节 中国批发市场未来发展趋势 ········································· 28
一、资源整合 ···················································································································· 28 二、打造品牌 ···················································································································· 29 三、功能创新 ···················································································································· 29 四、向零售市场渗透 ···································································································· 30 五、经营商品的优质化······························································································· 30
第三节 综合评述 ·············································································· 30
第四章 江西省商业市场总体分析 ······································· 32
第一节 江西省概况 ········································································· 32
一、江西省概述 ·············································································································· 32 二、宏观经济总体概况······························································································· 32
第二节 江西省资源状况 ······················································· 33
一、江西四大支柱产业······························································································· 34 二、两大特色产业 ········································································································· 34 三、江西特产资源 ········································································································· 35
第二节 江西省商贸分析 ································································ 37
一、江西商贸业现状 ···································································································· 37 二、江西省商贸发展面临的问题 ········································································· 38 三、 江西省商贸业发展目标及功能定位 ···················································· 38
第三节 综合评述 ·············································································· 39
第五章 南昌市主要批发市场状况及分析 ························ 40
第一节 南昌市批发市场状况分析 ·············································· 40
一、南昌市商业批发市场整体概况 ···································································· 40 二、南昌市批发市场的发展历史及趋势 ························································· 40 三、南昌市批发业市场的量化 ··············································································· 43 四、南昌市主要批发市场盘点及分析 ······························································· 48
五、南昌市商业批发市场未来发展态势 ························································· 56
第二节 综合评述 ·············································································· 57