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课程编号 50374150 编制人 汪文格 制定日期 2001.10 修订人 汪文格 修订日期 审定组（人） 审定日期 2009．2 邹玉刚 2009.2 《商务英语》(一)课程教学大纲

学分： 3 学时： 48 ( 3 * 16)

适用专业： 三年制高职高专商务英语

前导课程： 《综合英语》、《英语听力》、 后续课程： 商务文秘、商务模拟、商务单证

一· 课程性质和任务

《商务英语》(二级)是一门以语言技能为主，商务技能为辅的融实践性、交际性为一体的语言课程。它以大量而真实的语言素材为载体，突出讲授了在特定的商务环境中如何运用英语来说明事物、处理文书、解决问题。

二．课程基本要求

1．系统地讲授商务知识和语言知识，提高学生熟练运用语言进行交际的能力，加深对商务知

识的理解。

2．加强商务谈判、商务协作等交际能力的培养，在巩固商务英语一级的基础上，扩展所设知

识点，培养学生熟练运用商务知识及语言技巧，较专业、规范化地说明各项商务事件，解决商务活动中的常见问题。

3．课程学习完后，学生须参加 《商务英语证书一级考试》。

三．教学条件

1. 充分运用多媒体教室进行常规课堂教学和一系列课堂活动。

2. 利用语音设备对学生进行听力训练；利用实物投影仪实行案例展示和分析； 3. 运用活动座位进行讨论教学和团队活动。 4. 运用POWERPOINT软件制作多媒体课件。

5. 利用“商务英语精品课程”网站、“商务英语专业资源库”辅助学生开展自主学习。

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四．课程教学内容 序号 单元 教学内容 教学要求 1 Phone Calls ? Answering the phone; Making a good impression on the phone. ? Understanding numbers and details ; Making and checking 理notes. 论? Taking and leaving long 教messages 学 ? Preparing to make a phone call ; Making different kinds of call. ? Dealing with problems on the phone. 实? Role play a phone to deal with a business problem, taking and 践making some long messages. 教学 Clear explanation of the business words, expressions. , business concepts and skills, 3 Encourage students to participate in business activities actively and learn actively. 2 Writing ? Good layout and style in letters and faxes. ? Sending and receiving e-mail messages. 理? Checking spelling; Correcting 论punctuation. simple sentences; 教? Writing Writing short reports on 学 meetings and phone calls. ? Replying to letters, faxes and e-mail ? Sorting out problems Encourage students to use 实? Writing letters/faxes/emails the business terms and 践expressions in a proper way 教and fulfill the task with 学 proper skills. ? Asking questions and giving answers ? Speaking about details, specifications, numbers and 理prices. 论? Asking follow-up questions. 教? Answering difficult questions. 学 ? Arranging appointments and meetings ? Dealing with cultural differences. ? Dealing with problems with orders. 实? Role play to make enquires and reply to enquires, dealing with 践the problems 教学 理论教学 Encourage students to use the business terms and expressions in a proper way and fulfill the task with proper skills. Clear explanation of the business words, expressions. , business concepts and skills, Encourage students to participate in business writing actively and learn actively. 4 5 3 7 3 Exchanging information Clear explanation of the business words, expressions. , business concepts and skills, 3 Encourage students to participate in business activities actively and learn actively. 4

Meetings Encourage students to use the business terms and expressions in a proper way and fulfill the task with proper skills. ? Different kinds of meetings. Clear explanation of the ? Discussing ideas and exchanging business words, opinions. expressions. , business ? Participating on-to-one meeting. concepts and skills, 2

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实践教学 ? Working with an agenda. ? Taking part in larger meetings with a chairperson. ? Taking part in negotiations. ? Different styles of negotiating. ? Simulating a series of meeting . ? Role play to have business meeting to deal with some business issues. Encourage students to 3 participate in business activities actively and learn actively. Encourage students to use the business terms and expressions in a proper way and fulfill the task with proper skills. Clear explanation of the business words, expressions. , business concepts and skills, Encourage students to participate in business activities actively and learn actively. 5 5 6 8 五、

? Receiving visitors; Making people feet at home; Giving and receiving gifts ? Small talk and socializing; Building professional relationships 理? Deciding where to eat; Table 论manner in different countries 教? Explaining routes; Suggesting Entertaining 学 free time activities ? Arranging hotel accommodation; visitors Staying in a business hotel ? Dealing with travel and accommodation problems; Advising people what to do 实? Make a plan to entertain some visitors to your company, 践arranging some proper 教accommodation and creation 学 activities for them. ? Explaining the history and structure of a company. ? Explaining what to do; Showing people how to do things. 理? Describing processes and 论procedures. 教? Marketing and advertising; Sales Explaining 学 talk. ? Preparing and giving a and presentation. presentation ? Product development; Giving a presentation. 实? Select a product from a local company, then introduce the 践process of its production and 教make a presentation to introduce 学 its function and features. Revision and exercises 3 Encourage students to use the business terms and expressions in a proper way and fulfill the task with proper skills. Clear explanation of the business words, expressions. , business concepts and skills, Encourage students to participate in business activities actively and learn actively. 5 3 Encourage students to use the business terms and 5 expressions in a proper way and fulfill the task with proper skills. 4 教学方法

1．本课程的教学方法采用采用项目教学法、任务教学法、交际教学法为主， 结合其它的教学方法；教学以学生为中心, 适当采用实训模拟机制，以讨论与实践相结合，课堂与实践相结合的教学方法。

2. 本课程的教学模式采用“公司制、双向嵌入式教学模式”。公司制：让学生以小组的形式组建小的商务公司，公司与公司之间相互开展商务交流和商务业务活动；商务嵌入式：1）将社会涉外企业真实的

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