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上海科技管理学校 商务英语函电

教学对象 使用教材 Business English Students 《国际商务英语函电》 Unit3 Establishing Business relations (part 1) 授课日期 出版单位 华东师范大学出版社 课 题 计划学时 2 By learning this part, students are able to learn the main channels of getting information of business partners and master the skills of writing a business letter 教 学 目 标 about establishing business relations. 1. to learn new words and phrases related to business letters about establishing business relations. 2. to learn the main channels of getting information of business partners and the main contents of business letters about establishing business relations 3.to master the skills of writing business letters about establishing business relations 4. to have a good habit of carefulness and politeness. Important points: To understand and translate the content of business letters about establishing business relations . Difficulties：How to write an effective business letters about establishing business relations . Based on the learning of “7Cs”and the layout of a business letter, we will learn how to write an effective letter about establishing business relations. 教学设计说明 I mainly exploit task-based method, project-driven teaching and specimen- shown methods to lead students to learn how to write an effective letter about establishing business relations and it’s replies. By practice, students are able to write an effective writing according to the directions. We finally realize the aim of combining learning and practice. 教学活动流程 教学步骤与内容 1.Revision question 1) How many main parts are there in a business letter about I. lead-in new lesson establishing business 2.Warming-up questions: 1) How can you get the business partners’ information? 3. Lead-in new Revision and relations? 1.To.ask students to answer the revision questions and warming-up questions 2.To lead students to list the main channels for establishing relations. Situational teaching method ; Item-driven teaching method; Task-based method To review what the students have learned and get to know what to learn. 教学组织形式 教学方法 达成目标 教学重点难点 上海科技管理学校 商务英语函电

lesson: situational explanation 4. The main channels for establishing relations 1. To be familiar with the main channels for establishing Specimen presentation; Reading and Explanation; To be able to read and translate business letter one 2.To read new words and phrases 3. To read sample letters and analyze the features and basic structure of a business letter about establishing business relations . 1. To read new words and phrases 1. To read new III. Practice words and phrases 2. To read sample letters and analyze it. 2. To read sample letter and analyze the features and basic structure of a business letter about establishing business relations . Specimen presentation Reading and Explanation; To understand and translate business letter one; To analyze the main features and 1.To be familiar with business relations II. New-lesson presentation the main channels for Establishing Business Relations 2. To read new words and phrases 3. To read sample letters Analyzing the basic structure of a business letter specimen letter about establishing business relations . To master the Interactive activity skills of writing business letters about establishing business relations Teacher and students To master the key words , IV. Evaluation of the teacher V. Conclusion To praise or correct the students’ improper answers 1)Key words and expressions The teacher remarks the students’ performance 1)Ask students to read key words 上海科技管理学校 商务英语函电

of class 2)Some important sentences related to writing business letters about relations 3) The basic structure of a business letter about relations. and expressions 2)Summarize some important sentences related letters about establishing business relations 3)Analyze the business letter about establishing business relations in a group. interactive activity expressions and some important sentences related to writing business letters about establishing business relations establishing business to writing business establishing business basic structure of a VI. .Homework VII. Feedback

Exercise in P24 Task 3 and knowledge consolidation in p26-27 Students are able to learn the main channels for establishing business relations and master the basic structure of a business letter about establishing business relations. Attached Teaching Steps (附主要教学步骤详案)

Teaching Steps Step I: Revision and lead-in new lesson Teaching Procedures 1. How many main parts are there in a business letter about establishing business relations? (7main parts) 2. Suppose you are a sales clerk in an import and export corporation, you are asked to expand new market and find new business partners. How can you find the prospective business partners? Lead students to list the main channels for getting business partners’ information: a. Recommendations from banks 银行推荐 b. Chambers of Commerce both at home and abroad国内外商会 c. Commercial Counselor’s Office商务参赞处 d. Newspaper or Online Ads报纸或互联网广告 e. Trade Fairs and Exhibitions交易会和展会 f. Mutual Visits by Trade Delegations and Groups贸易代表团和小组进行互访