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商务英语翻译试题（五）
1．（1-5）BAABA （6-10）AAADC 2.（1-5）ABAAB （6-10）DDCAA
Ⅰ 词汇测试题：（2题，每题10分，共20分）
1． 该组有10个商务英语英文词或词组，下面均有英文词或词组来进行解释。请将正确的选项标出，要求英英转换意义准确，符合商务英语规范。（10分） (1) friction
A. an accepted opinion B. disagreement or unfriendliness C. a part of something D. a tale or a story (2) to assess
A. to judge or decide the amount, value of something B. to assign a task C. to possess something D. to support by giving money (3) valid
A. based on truth, able to be accepted B. not to be accepted C. to be discussed D. to be useless (4) extend
A. to become larger B. to offer or give C. to get out of D. to be satisfied with (5) resort to
A. to use something for help B. to refuse someone
C. to claim for something D. to prevent something from happening (6) decision-making body
A. an institution to make up a decision B. a person who makes up a decision
C. the core of a decision D. a plan (7) to allocate
A. to give one’s place to each B. to contribute a fund C. to project a program D. to come up with ideas (8) succumb
A. to lose the determination to oppose sth. B. to succeed C. to take back property D. to take place (9) intangible
A. much greater than usual
B. necessary and important as a part of a whole
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C. slightly earlier than or before sth. Else D. not solid or able to be seen or felt (10) entitle
A. to pay for the damage B. to refuse to give C. to have a particular right to do D. to compare with
2. 该组有10个商务英语英文词或词组，下面均有汉语词或词组来进行解
释，请将正确项选出，要求英汉转换意义准确，符合商务英语规范。 （10分）
(1) It is stipulated that …
A. 按照规定 B. 据说 C. 必须承认 D. 可以预料 (2）to run a competition
A. 进行培训 B. 进行竞争 C. 进行考核 D. 投入生产 (3）embark on
A. 开始 B. 阻止 C. 出现 D. 使…困难 (4) hire-purchase
A. 分期付款 B. 租赁业务 C. 期货交易 D. 购买 (5) claim clause
A. 要求 B. 索赔条款 C. 补偿条约 D. 保留条款 (6) free of charge
A. 免除罚金 B. 自由赔偿 C. 自由索赔 D. 免费 (7) secured bond
A. 抵押债券 B. 中长期债券 C. 短期债券 D. 保证债券 (8) credit interest rate
A. 信用利息 B. 存款利率 C. 贷款利率 D. 法定准备金 (9) double-entry
A. 复式记账 B. 两个入口 C. 合伙经营 D. 联合战略 (10) endorse
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A. 认可，赞同 C. 批准 B. 调查 D. 组成，构成
II．语境意义，完形填空题 （2题，共30分）
本组考题共有15个空，每空下有多项意义近似的英语选项，从中择一准确选项填入空内。
要求：A 词语的特定环境所产生的意义。
B 词语的情态色彩意义。 C 词语的语法意义
D 句子与超句群在特定的集约形式中的意义。 E 语篇的主题意义
1．完形填空题（10空，每空1.5分）
Text Stock
Nowadays, corporations usually need a large amount of capital for the __1____ of their production and business but their own funds are far from __2___. It is the stock issuance that makes it possible for them to fill up the gap.
The stocks are mainly issued through a special market in a way similar to that of bond issuance. Buyers will obtain a kind of stock bills by providing their funds to the issuing corporation. But the relationship between a stock-issuer and its buyers is obviously different from that between a bond-issuer and its buyers. For a bond, it is establishing a debtor-creditor relationship between the __3___, who should pay on time the bond ___4___ and interest, and the buyers, who will receive such repayment. But for a stock, it is an ownership certificate, which means that the buyer has become one of the members in possession of the corporation (issuer)’s ___5___ and his share is equal to the face value of the stock he has purchased. In addition, there is no term for a stock, so in no circumstance can a buyer __6____ his investment from the stock except his reselling it in a secondary market or his claiming indemnity from the corporation when it is facing __7__. What he can get annually is only the dividends and bonus drawn from the profit produced by the stock in which he has invested.
When a stock has been issued in the primary market and become negotiable for free purchase and resale in the secondary market, its price will __8____from its original face value and __9__ up and down along with the market tone. If there are more purchases than sales on it, which render its price up, it is called “__10__ Market”; if on the contrary , it is called “Bear
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Market” .
1. A. boost B. beginning C. purchasing D. presenting 2. A. loss B. adequate C. effective D. large 3. A. buyer B. issuer C. man D. person 4. A. money B. currency C. principal D. principle 5. A. goods B. values C. properties D. shipment 6. A. revoke B. draw C. withdrawal D. withdraw 7. A. boom B. bankrupt C. bankruptcy D. apartment 8. A. depart B. divide C. differ D. render 9. A. do B. fluctuate C. fill D. share 10. A. Bear B. Cat C. Bull D. Cow
2．语境意义题：
文中有五处缺少内容，请从文后的选项中选出合适的选项，填回到原文中相应的位置 （5空，每空3分）
Advertising in the United States is successful under the following circumstances: (1) when it creates a favorable company image; (2) when it relies on scientific research for an accurate evaluation of trends, fashions, needs, attitudes, and motivation; (3) systematically applies the findings of research in solving its problems; (4) avoids exposing the sponsor to charges of unethical practices.
(1) _______A________ In the competitive world of American business, a positive company image is essential to a company's survival and growth. Any adverse publicity could destroy the image, thereby causing a \company's ability to sell its product, keep the value of its stocks high and maintain a healthy state of company morale. Furthermore, the self-images project- ed to the consumer are one of the essential techniques for pulling people into the product commercial, of getting them involved with the situation and consequently with the product (2) _______B________ The composite American, as projected in TV and radio commercials, might be pieced together somewhat as follows always eating, troubled with insomnia, constantly worried, extremely clean, fond of fun and luxury, wholesome, highly individualistic, looking for the easiest and quickest way of doing everything, and searching for reality-even if it' s only a real cigarette.
Successful advertising appeals more to emotion than to reason. Research shows that data from surveys may be inaccurate because people frequently do
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not give reasoned answers to questions, but answers that convey a good impression to the re- searcher. (3) __________F_____ Reasoning power is called into play only when people have to give themselves a solid excuse for buying something that appeals to them emotionally. Since a major part of advertising is aimed at the emotions, there is some concern that through exploitation of the emotions by advertisers, Americans will become less rational and less independent in their ability to make decisions.
However, recent research indicates that people's ability to reason is not adversely affected by advertising because too few advertising messages really get through them. (4) ___________G____
If a company's drive for successful advertising disregards ethical practices, the public must rely on various agencies to discipline the offender with the threat of damaging its image. On the other hand, advertisers have found it advantageous to enrich our re hours by providing great entertainment, often unavailable otherwise. (5) _______E________ What does it mean? It means that we associate the brand name, the trademark, or the slogan with the entertainment. It means the company has won our favor and that, in all probability, we will buy that company’s products and/or invest in its stocks.
Ultimately, the American dream of everlasting affluence depends for its fulfillment on the advertiser's continued success in keeping people amused, dissatisfied with what they already have, and eager for more and more and still more of the good things. Therefore, every step in the advertising process is aimed at stimulating Americans to work harder, to train longer, and to earn more in order to acquire a generous share of the material conveniences and luxuries that the giants of industry have been able to produce.
A. Effective advertising is a powerful image-builder.
B. As a result of all this image-making activity, the advertiser arrives at a composite of all the images projected, a national image with which the majority of consumers can identify.
C. Effective advertising can help a company sell its products.
D. People always pay little attention to commercials, because they are so money-oriented.
E. We hum the tunes, recount the tales, and laugh at the comic situations brought to us by the advertiser.
F. It was the motivation analysts who found that companies must sell emotional security first and foremost.
G. People watch the commercial and listen to the sales message, but often pay
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