内容发布更新时间 : 2024/5/17 15:12:53星期一 下面是文章的全部内容请认真阅读。
3. 4. 5. 6. 7. 8. 0 0 0 0 0 0 (未答) (未答) (未答) (未答) (未答) higher-up magazines newspaper ads not suitable be left retailers the higher-ups Subtotal: 0 老师评语： Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦! Part 4 Short passages/dialogs and cloze (每小题： 分) Directions: Listen to the following recording, then fill in the blanks. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers. Questions 1 to 12 are based on the following passage. In the 1920s 1. realized the possibility of using the 2. for advertising. The radio could quickly convey their message to 3. even if they did not have printed ads or they were not 4. . In the 1950s television became the No.1 5. , on which advertisers could demonstrate their 6. and present 7. figures, and control 8. . Today advertisers spend 9. dollars though they may not know how 10. the advertising is. A man said that he knew half of his advertising budget 11. , but he did not know 12. . Part 4 Short passages/dialogs and cloze(每小题: 1 分; 满分：12 分) 小题 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 110 (未答) was wasted 得0 0 0 0 0 0 0 0 0 0 对 我的答案 (未答) (未答) (未答) (未答) (未答) (未答) (未答) (未答) (未答) (未答) 客观 advertisers radio the consumers literate advertising medium products well-known public emotions millions of effective 分 错 . 12.
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0
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which half
Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦!
Part 5 Short passages and multiple choice questions
(每小题： 分)
Directions: Listen to the following recording, then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.
Questions 1 to 5 are based on the following passage. 1. 2. 3. 4.
A. Mail advertisements go to people with certain characteristics. Which of the following is true of direct mail? A. Local advertising. B. Trade advertising. C. National advertising. D. Professional advertising.
Which of the following is second in importance? A. The advertiser. B. An advertising agency. C. The retailer. D. The shop.
According to the passage, who is most likely to pay for an ad? A. To encourage listeners to buy a product. B. To persuade readers to support an organization. C. To encourage readers to get rid of a certain idea. D. To persuade listeners to agree with a certain idea.
Which of the following is NOT mentioned as a purpose of advertising?
5.
B. Mail advertisements go to producers rather than professionals. C. Mail advertisements are more effective than TV commercials.
D. Mail advertisements are more expensive than other forms of advertisements. What is the passage mainly talking about? A. The role of advertising in modern society. B. The definition and classification of ads. C. The effects of various types of ads. D. The importance of various types of ads.
Part 5 Short passages and multiple choice questions(每小题: 1 分; 满分：5 分) 小题 1. 2. 3. 4. 5.
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对
我的答案 (未选) (未选) (未选) (未选) (未选)
客观 C A A A B
分 错
Subtotal: 0 老师评语：
Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦!
Part 6 Short passages and True/False questions
(每小题： 分)
Directions: Listen to the following recording, then mark the statements T (true) or F (false). You will hear the recording twice. After the first playing, there will be time for you to write the correct answers. Use the second playing to check your answers.
Questions 1 to 5 are based on the following passage. 1. 2.
A. T
The hotel charges the man three dollars for three golf balls. A. T B. F
It costs the man one dollar to play a round of golf.
3. 4. 5.
B. F
The price for the golf balls is written in small print. A. T B. F
If the man had known the price for the golf balls, he would have stayed in the nearby luxury hotel. A. T B. F
The luxury hotel charges the guests mainly for the golf balls. A. T B. F
Part 6 Short passages and True/False questions(每小题: 1 分; 满分：5 分) 小题 1. 2. 3. 4. 5.
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对
我的答案 (未选) (未选) (未选) (未选) (未选)
客观 A B A A B
分 错
Subtotal: 0 老师评语：
Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦!
Part 7 Long dialogs and multiple choice questions
(每小题： 分)
Directions: Listen to the following recording, then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.
Questions 1 to 5 are based on the following passage. 1.
Why doesn't Tony want to sit with the other two people?
2. 3. 4. 5.
A. Wearing a fashionable jacket, he can't stay with ordinary people. B. He is afraid that Bob will try his jacket on.
C. Because his jacket is the same color as his friends' clothes. D. Because the other two people do not really like him. What is Tony wearing?
A. A jacket similar to the one Ben Affleck wears. B. Ben Affleck's old jacket.
C. The same jacket Ben Affleck wears in an ad.
D. The same jacket Ben Affleck wears though its color is different. What is Bob's reaction to Tony's jacket? A. He doesn't like it.
B. He doesn't recognize it is the same jacket Ben Affleck wears in the ad. C. He wants to try it on. D. He doesn't care about it.
Why does the woman say she is sick? A. Both men follow whatever the ads say.
B. Tony follows whatever the ads say though Bob does not. C. Bob follows whatever the ads say though Tony does not. D. Neither Bob nor Tony agrees with the ads.
What does the woman imply when she says \ A. The man made the jacket himself.
B. The man and Affleck made the jacket together.
C. The jacket itself is the real reason for the man to wear it. D. Affleck is the main reason for the man to like the jacket.
Part 7 Long dialogs and multiple choice questions(每小题: 1 分; 满分：5 分) 小题 1. 2. 3. 4. 5.
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对
我的答案 (未选) (未选) (未选) (未选) (未选)
客观 A C C A D
分 错
Subtotal: 0 老师评语：
Click ONCE on the speaker icon to start listening!