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yuan, an increase of 17.5%; local government general budget revenue of 500 million Yuan, ... Painting, model culture creates new Ma Church community, creating Lake scenic spot culture education base, received high evaluation from provincial and municipal discipline Inspection Commission, the people's daily special report. Constantly promote independent Commission against corruption culture construction to rural extends, created established Dahlin rural industry Park independent Commission against corruption culture positions, formed has a support \ce low double excellent\constantly perfect and established Park funds assets management, and village audit supervision, and villagers democratic financial, system, strengthening Park party, and Chief, and financial, full public, powerful to guarantees has new rural construction, by city rural style clean government inspection unit led of height evaluation. Through the implementation of honest and clean government cultural construction, and effectively educate the broad masses of party members and cadres and consciously regulated behavior and discipline, honesty in politics and culture to create a good atmosphere and fresh development environment. Although we in implement implementation independent Commission against corruption guidelines aspects made has must effectiveness, but away from superior of requirements also exists must of distance, main performance for: a is system enough sound, education, and supervision, and prevention, and punishment, aspects long-term mechanism also enough perfect, especially in enrollment bid work regulatory aspects also needed strengthening; II is regulatory supervision exists lost of Yu wide, and lost of Yu soft, investigation illegal disciplinary case of efforts also needed strengthening, individual sector and cadres also different degree exists treat gift, not to benefits not do, and mess do of phenomenon; Three for honest work is the newsituations and new problems in finding timely enough, treatment measures are not strong enough. To solve these problems, we will proceed from the following five aspects of rectification, make sure to implement the provisions of the code. (A) deepening the learning, enhance the consciousness of honesty in politics. To create event as an opportunity to Excel and learning party, further increasing the governance capability and advanced construction, reinforced rules of the broad masses of party members and cadres awareness, sense of responsibility, sense of honor, improve working ability and level of scientific development. Should make full use of meetings, in particular central group learning opportunity, further strengthening the study and education of the code, the intensive warning education, education the majority of party members and cadres known fear, knew fear, honesty in politics of tension the strings, consciousness and enhancing the implementation of the initiative. Also, pay attention to apply what they have learned, consciously study results into planning work, new idea上海旅游高等专科学校

《餐饮市场营销》课程项目任务

一号营地推广与营销策划书

学生姓名： 王迪 学号：

任课教师：朱水根

（2014-2015年第二学期）

2015年6月

ew measures to promote work, the courage to take responsibility, dare to break hard to ensure district, Government decisions and arrangements to implement. (B) strengthening supervision, severely punish acts of violation. One is to open the channels of supervision. Vigorously promote the party affairs public, open, widely accepted supervision by the masses, pay attention to social groups and public opinion supervision, the powerful force formed to urge party members and leading cadres properly exercise their powers. Second, strong supervision and inspection. Democratic life into full play, important briefings, reports related to personal matters and evaluation of cadres ' study of inner-party supervisory system, a comprehensive grasp of guidelines for the implementation of the independent Commission against corruption-related cases of leading cadres of party members, focus on strengthening key areas of project selection, funding, officials monitor, detect and rectify the problem, promote honesty in politics. Third, strengthen disciplinary investigation. Seriously the implementation of JI ...Recently, the County leading bodies at the county level to carry out \ctice, which is to improve the governing ability and promoting the development of XX effective measure. I carefully follow your deployment requirements, and actively participate in the \s\pared by the Department in the near future of the ideological and political construction of leading cadres in the city reader, read the relevant information, larger harvest, inspired. I think the ability of repelling is to strengthen the party's governing capacity in questions of the construction of meaning, an important topic remains in front of party members and cadres at all levels, we need to further explore and ponder. The ability of repelling the name suggests, is asking party members and cadres at all levels in particular, leading cadres at all levels, not only ourselves, establish a correct concept of the independent Commission against corruption, political integrity, self-discipline, rejection of corruption, made for the people, pragmatic, honest leadership, and strengthen the sense of responsibility, earnestly implement the responsibility of uncorrupted, implementation of the baolian anti-corruption measures to ensure the realization of business-building, construction of a win-win tuation. Next, I combined with their thinking, experience and contact XX practical, on how to enhance the ability of repelling, on four aspects of cognition. Irregularities, please comment. First, the construction of the propulsion system, and enhance the system of corruption since the founding of our party, have been thinking about tackling corruption. Currently, democratic legal system, management system and supervision mechanism is not perfect, administrative acts are not very standardized, Enterprise behavior and market behavior, corruption presents a diverse, pluralistic, complex trends, this shift the struggle between the two, will accompanyyuan, an increase of 17.5%; local government general budget revenue of 500 million Yuan, ... Painting, model culture creates new Ma Church community, creating Lake scenic spot culture education base, received high evaluation from provincial and municipal discipline Inspection Commission, the people's daily special report. Constantly promote independent Commission against corruption culture construction to rural extends, created established Dahlin rural industry Park independent Commission against corruption culture positions, formed has a support \ce low double excellent\constantly perfect and established Park funds assets management, and village audit supervision, and villagers democratic financial, system, strengthening Park party, and Chief, and financial, full public, powerful to guarantees has new rural construction, by city rural style clean government inspection unit led of height evaluation. Through the implementation of honest and clean government cultural construction, and effectively educate the broad masses of party members and cadres and consciously regulated behavior and discipline, honesty in politics and culture to create a good atmosphere and fresh development environment. Although we in implement implementation independent Commission against corruption guidelines aspects made has must effectiveness, but away from superior of requirements also exists must of distance, main performance for: a is system enough sound, education, and supervision, and prevention, and punishment, aspects long-term mechanism also enough perfect, especially in enrollment bid work regulatory aspects also needed strengthening; II is regulatory supervision exists lost of Yu wide, and lost of Yu soft, investigation illegal disciplinary case of efforts also needed strengthening, individual sector and cadres also different degree exists treat gift, not to benefits not do, and mess do of phenomenon; Three for honest work is the newsituations and new problems in finding timely enough, treatment measures are not strong enough. To solve these problems, we will proceed from the following five aspects of rectification, make sure to implement the provisions of the code. (A) deepening the learning, enhance the consciousness of honesty in politics. To create event as an opportunity to Excel and learning party, further increasing the governance capability and advanced construction, reinforced rules of the broad masses of party members and cadres awareness, sense of responsibility, sense of honor, improve working ability and level of scientific development. Should make full use of meetings, in particular central group learning opportunity, further strengthening the study and education of the code, the intensive warning education, education the majority of party members and cadres known fear, knew fear, honesty in politics of tension the strings, consciousness and enhancing the implementation of the initiative. Also, pay attention to apply what they have learned, consciously study results into planning work, new idea目录

一、导言

（一）餐饮企业介绍 （二）餐饮文化和品牌特色 二、环境分析

（一） 宏观情势环境分析 经济因素 政治法规因素 技术因素 社会文化因素

（二）微观行业竞争环境分析 （三）WSOT分析 三、目标市场 （一）目标市场分析 （二）目标市场定位 四、餐饮市场营销活动策略 （一）主题

（二）营销策略指导思想 （三）营销活动策划 （四）市场定位： （五）产品定位： （六）价格定位： （七）渠道定位：： （八）广告策划：

ew measures to promote work, the courage to take responsibility, dare to break hard to ensure district, Government decisions and arrangements to implement. (B) strengthening supervision, severely punish acts of violation. One is to open the channels of supervision. Vigorously promote the party affairs public, open, widely accepted supervision by the masses, pay attention to social groups and public opinion supervision, the powerful force formed to urge party members and leading cadres properly exercise their powers. Second, strong supervision and inspection. Democratic life into full play, important briefings, reports related to personal matters and evaluation of cadres ' study of inner-party supervisory system, a comprehensive grasp of guidelines for the implementation of the independent Commission against corruption-related cases of leading cadres of party members, focus on strengthening key areas of project selection, funding, officials monitor, detect and rectify the problem, promote honesty in politics. Third, strengthen disciplinary investigation. Seriously the implementation of JI ...Recently, the County leading bodies at the county level to carry out \ctice, which is to improve the governing ability and promoting the development of XX effective measure. I carefully follow your deployment requirements, and actively participate in the \s\pared by the Department in the near future of the ideological and political construction of leading cadres in the city reader, read the relevant information, larger harvest, inspired. I think the ability of repelling is to strengthen the party's governing capacity in questions of the construction of meaning, an important topic remains in front of party members and cadres at all levels, we need to further explore and ponder. The ability of repelling the name suggests, is asking party members and cadres at all levels in particular, leading cadres at all levels, not only ourselves, establish a correct concept of the independent Commission against corruption, political integrity, self-discipline, rejection of corruption, made for the people, pragmatic, honest leadership, and strengthen the sense of responsibility, earnestly implement the responsibility of uncorrupted, implementation of the baolian anti-corruption measures to ensure the realization of business-building, construction of a win-win tuation. Next, I combined with their thinking, experience and contact XX practical, on how to enhance the ability of repelling, on four aspects of cognition. Irregularities, please comment. First, the construction of the propulsion system, and enhance the system of corruption since the founding of our party, have been thinking about tackling corruption. Currently, democratic legal system, management system and supervision mechanism is not perfect, administrative acts are not very standardized, Enterprise behavior and market behavior, corruption presents a diverse, pluralistic, complex trends, this shift the struggle between the two, will accompanyyuan, an increase of 17.5%; local government general budget revenue of 500 million Yuan, ... Painting, model culture creates new Ma Church community, creating Lake scenic spot culture education base, received high evaluation from provincial and municipal discipline Inspection Commission, the people's daily special report. Constantly promote independent Commission against corruption culture construction to rural extends, created established Dahlin rural industry Park independent Commission against corruption culture positions, formed has a support \ce low double excellent\constantly perfect and established Park funds assets management, and village audit supervision, and villagers democratic financial, system, strengthening Park party, and Chief, and financial, full public, powerful to guarantees has new rural construction, by city rural style clean government inspection unit led of height evaluation. Through the implementation of honest and clean government cultural construction, and effectively educate the broad masses of party members and cadres and consciously regulated behavior and discipline, honesty in politics and culture to create a good atmosphere and fresh development environment. Although we in implement implementaton independent Commission against corruption guidelines aspects made has must effectiveness, but away from superior of requirements also exists must of distance, main performance for: a is system enough sound, education, and supervision, and prevention, and punishment, aspects long-term mechanism also enough perfect, especially in enrollment bid work regulatory aspects also needed strengthening; II is regulatory supervision exists lost of Yu wide, and lost of Yu soft, investigation illegal disciplinary case of efforts also needed strengthening, individual sector and cadres also different degree exists treat gift, not to benefits not do, and mess do of phenomenon; Three for honest work is the newsituations and new problems in finding timely enough, treatment measures are not strong enough. To solve these problems, we will proceed from the following five aspects of rectification, make sure to implement the provisions of the code. (A) deepening the learning, enhance the consciousness of honesty in politics. To create event as an opportunity to Excel and learning party, further increasing the governance capability and advanced construction, reinforced rules of the broad masses of party members and cadres awareness, sense of responsibility, sense of honor, improve working ability and level of scientific development. Should make full use of meetings, in particular central group learning opportunity, further strengthening the study and education of the code, the intensive warning education, education the majority of party members and cadres known fear, knew fear, honesty in politics of tension the strings, consciousness and enhancing the implementation of the initiative. Also, pay attention to apply what they have learned, consciously study results into planning work, new idea一号营地的推广与营销

导言

餐饮业是全中国第三产业中一个非常重要的支柱，虽然出现了席卷全球的经融危机，经济萧条，国内企业纷纷倒闭，但是唯独餐饮业是一个不断发展的行业，所以说，餐饮业是一个受经融危机影响很小的行业。而且随着餐饮业的迅速发展，各种与之相关联的产业也在飞速发展。越来越多以餐饮为主的商圈被建立起来。海湾三校是位于上海市奉贤区海湾路上的三所高校（近奉新镇），学校位置靠近海湾旅游区，周边的商业街大多只是饭店，烧烤，KTV以及网吧，消费模式单一并不能满足我们学生的日常娱乐需求，而且学校周边大多都是小饭店，菜系单一，用餐环境差，卫生状况不佳。在我们海湾三校附近并没有建立起我们学生所熟知的吃喝玩乐一体的大型或小型商圈。到了周末学生大多愿意去南桥镇上的百联消费。而我们一号营地其中有建立在画廊里的餐厅，艺术区里的酒吧和KTV等等。我们一号营地就是致力于做成我们海湾三校的“小百联”，让海湾三校的学生有一个娱乐、休闲、饮食、住宿为一体的休闲娱乐场所。为学生们提供美味，卫生，价格平民的美食。能让学生们切生感受到生活的乐趣。

一、一号营地的企业特色

（一）餐饮企业介绍

一号营地位于上海市奉贤区海湾镇海马路5732号。它既是一个开放式艺术区也是是专为上海师范大学（奉贤校区）、应用技术大学、华东理工大学，等海湾镇周边的院校与周边居民提供饮食、娱乐、休闲、住宿为一体的休闲娱乐场所。里面的主要品牌有文艺派（开设在画廊里的咖啡馆）、积哇哇（艺术装修风格的酒吧）、营地放映室（艺术区里的电影院）、鸟笼餐厅（会移动的餐桌、湖边走廊的下午茶、优雅的茶室）等。它是现在奉贤唯一建在艺术区里以餐饮为主，周边娱乐设施为辅的企业。它也是与海湾旅游区和奉贤区政府合作创办的大学生创业基地，它不需要交付任何的场地租金或者水电费，欢迎所有有创业想法的大学生们入驻一号营地，我们会为你们创造一个良好的交流平台。 （二）餐饮文化和品牌特色

一号营地立志于跟随时代文化特色。我们的文化就是融合与分享，可以集合所有来此创业大学生们好的想法或者消费的人的建议，求同存异，像一个大学生一般不停的吸收“知识”完善自我。而我们一号营地品牌特色就是多样化。你可以吃饭，可以唱歌，可以品酒，可以运动，可以在喧嚣的城市中寻求一丝宁静，也可以在优美的艺术气息下寻求那一丝动感。

ew measures to promote work, the courage to take responsibility, dare to break hard to ensure district, Government decisions and arrangements to implement. (B) strengthening supervision, severely punish acts of violation. One is to open the channels of supervision. Vigorously promote the party affairs public, open, widely accepted supervision by the masses, pay attention to social groups and public opinion supervision, the powerful force formed to urge party members and leading cadres properly exercise their powers. Second, strong supervision and inspection. Democratic life into full play, important briefings, reports related to personal matters and evaluation of cadres ' study of inner-party supervisory system, a comprehensive grasp of guidelines for the implementation of the independent Commission against corruption-related cases of leading cadres of party members, focus on strengthening key areas of project selection, funding, officials monitor, detect and rectify the problem, promote honesty in politics. Third, strengthen disciplinary investigation. Seriously the implementation of JI ... Recently, the County leading bodies at the county level to carry out \ctice, which is to improve the governing ability and promoting the development of XX effective measure. I carefully follow your deployment requirements, and actively participate in the \s\pared by the Department in the near future of the ideological and political construction of leading cadres in the city reader, read the relevant information, larger harvest, inspired. I think the ability of repelling is to strengthen the party's governing capacity in questions of the construction of meaning, an important topic remains in front of party members and cadres at all levels, we need to further explore and ponder. The ability of repelling the name suggests, is asking party members and cadres at all levels in particular, leading cadres at all levels, not only ourselves, establish a correct concept of the independent Commission against corruption, political integrity, self-discipline, rejection of corruption, made for the people, pragmatic, honest leadership, and strengthen the sense of responsibility, earnestly implement the responsibility of uncorrupted, implementation of the baolian anti-corruption measures to ensure the realization of business-building, construction of a win-win tuation. Next, I combined with their thinking, experience and contact XX practical, on how to enhance the ability of repelling, on four aspects of cognition. Irregularities, please comment. First, the construction of the propulsion system, and enhance the system of corruption since the founding of our party, have been thinking about tackling corruption. Currently, democratic legal system, management system and supervision mechanism is not perfect, administrative acts are not very standardized, Enterprise behavior and market behavior, corruption presents a diverse, pluralistic, complex trends, this shift the struggle between the two, will accompany