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日本料理店创业计划书

日本料理店创业计划书

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目录 第一部分 执行总结·····························································1

日本料理店创业计划书

1.1 项目背景·····························································1 1.2 市场概述·····························································1 1.3 策略管理·····························································1 1.4 投资与财务···························································1 第二部分 市场分析·····························································1 2.1 行业分析及发展前景···················································1 2.2 消费人群定位·························································2 2.3 竞争分析·····························································2 2.4 行业SWOT分析························································2 第三部分 项目发展战略························································2 3.1 选择地点·····························································2 3.2 装修配置·····························································4 3.3 员工培训·····························································5 3.4 营销战略·····························································5 第四部分 项目风险与规避·······················································6 4.1 外部风险·····························································6 4.2 内部管理风险·························································6 4.3 市场风险·····························································7 4.4 应对措施·····························································7 第五部分 投资者的退出·························································8

日本料理店创业计划书

第一部分 执行总结

1.1 项目背景

料理是一种文化，中国人很接受这种气氛和这种饮食，中国可谓是餐饮王国，人口多，自然餐饮是少不了的。特色餐饮自然更受欢迎和青睐，人们都喜欢尝试新鲜“食”物。日料在最近几年在国内也开始越来越流行，寿司、北极贝一类食品也随着日料店的经营走进千家万户。

1.2 市场概述

餐饮业作为我国第三产业中的一个传统服务性行业，从改革开放这20多年的发展进程中，始终保持着旺盛的增长势头，取得了突飞猛进的发展，展现出繁荣兴旺的新局面。餐饮业是一个传统行业，也是一个朝阳行业，它历史悠久，并且永不落幕。中国有句古话“民以食为天”。可见餐饮业容量充足。

1.3 管理策略

组织及管理者：公司将采取目标管理、扁平化的组织形式，运用先进的 OEC 管理模式，实现低成本、高效率的管理。

生产管理：尝试创新、不断改进料理技术、确保食材新鲜程度的同时努力降低料理成本。 经营管理团队：通过专业化的培训，使其具备较强的执行力。能抓住顾客的核心利益，让我们的料理在顾客心中能树立一个良好的品牌形象。对管理人员进行定期培训，并制定一系列的奖励措施，比如：提薪、晋升等，调动管理人员的积极性。

1.4 投资与财务

公司注册资金325万元，我们预计吸引风险投资164万元，占注册资本的50.8%。公司力争2.58年内收回全部投资，在第五年销售收入达到1271万，净利润达643,69元。

第二部分 市场分析

2.1行业分析及发展前景

上海素以“国际大都市”之势吸引着大量旅游人群观光，在“吃文化”上上海也不落后。在上海，不仅保持了本地人注重饮食的习惯，餐饮业极为发达，而且作为全国的金融中心，来自五湖四海的人们带来了世界各地各具特色的厨艺与美馔，其中自然包括美食系列之一的日料。

通过细致深入的市场分析，发现现在虽然已经有了花隐日式怀石、赤坂亭、柚子等日料的存在，但日料还是具有很大的发展价值。

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