销售部培训课程表 下载本文

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Delegates,staff:Hello!intherun-uptotheSpringFstival,weheldonesessionoffourstaffrepresentativesConfence2013-workshop,fullbain2012,carefulanasisofthecurrentsituation,discuss2013developmentplans.Here,onbehalfofmcompany2013workreportstotheGenelAssebly,forconsideration.illionkWh,anincreaseof757millionkWh.Salestotaled7.425billionkWh,exceedingsof330millionkWhtheannualExecutivebudget,anincreaseof729millionkWh.--Scurityeasures:unplannedoutages2.5timeNopersonalinjuryccidentoccurred,nomajoraccidentandabove,nomajorfireaccidentswithoutenvironmntalpollutionaccidents,safetyforthreeconsecutiveyearstomaintainstabilitytogoodposture.Businessfinancialindicators:totalprofitsof255millionYuan,beyondthennualbudgetof207millionYuan,beyondtheDangcompanyindex41.89millionYuan,anincre1.76millionYuan,FCMassessmentatgradefour.--Energy:powersupplystandardcoalcompleting312.25gWh,down0.1gh;integratedauxiliarypowerconsumptionratioin5.12%,down0.26%;pollutantemissionsperformancegreatlyducedcomparedtolastyear,carbon0.09gWh,sulfurdioxide0.104gWhNOx0.512g/kWh;dustreovalefficiencyoforethan99.8%.--Reliabilityindex:equivalentavailabilityfactorin93.47%,increased7.95%fromayeaarlieEquivalentforcedoutagera0.08%,0.16%reductionovertheperiodayearearlieMajorachievents:first,weshouldadhetothetwo\nagentsyste\sis,strengtheningtechnologicalresearch,strengthenhiddenhazardscontrolandintrinsicsafetyEnterpriseconstructiontooknewsteps.-hetwo\nagentsysteorimprovent.Focusonpromotingthepowerofthecompanymanagentsystendtheapplicationandimplementationthesafetyloopfe-starmanagentsyste,improvethesafetynagmentsystem,realizethesystesafetycontrol.Furtherregulatesecurityroutines,safetysupervisionandmnagentnetworkoletoplaytoachievclosed-loop.Strengtheningthesupervisionandmanagmentofhabitualviolationof,strengtheningthesafetysupervisionofoutsourcingcontractors.Carriedoutinspringandautumnofcurityinspections,floodcontrolandinspection,safetyproductionmonth,daysupervisionofproductionsafetyandtheOlypicGaesandothe

PillarI,2012bain2012,XXpowercompaniesadheretotheparty's17greatspiritforguidance,comprehensivelyimplentthescientificconceptofdevelopment,promotingcost-dershipstrategy,standards,focusonimplentation,lenmanagent,continuouslyimprove,smoothpresentsafesituationofenterprisemanagent,businessmnagentandcontrolscientificandstandardized,andthededicationofstaff,manageaharmoniousanddeocraticatmospherethegoodsituation.Mainindicatorsareaollows:-thebatteryindicator:powergenerationtotaled7.815billionkWh,beyondtheannualbudgetimplementationcapacityof315

销售部培训课程计划

一:早会课程

目标:激励,提升工作状态,提升员工自主竞争意识,建立员工的主动意识,提升员工的

稳定度

课程:礼仪,分享,个人工作计划及完成通报。

早会流程

为加强员工对公司的归属感,激发员工对工作的热情,提高销售人员的士 气和团队凝聚力,得到更多的知识和感悟,秉着互帮互助的心理,特形成此早 会惯例,并付诸实施。

早会时间:每天早上 8:45 分 地点:后面大展厅 人员:销售部

首先,所有人员两列对齐,跨步站好。

主持人:“各位同仁,大家早上好”!同时微鞠躬 所有人员回应:“好!”,同时微鞠躬 主持人:“我们的团队愿景是?“

所有人员回应:“成为中国墙布行业最专业的营销团队!” 主持人:“我们的行为准则是?”

所有人员回应:“积极主动,勇于承担,效率至上,坚持不懈!”

主持人开始讲话:“好,今天我给大家主持今天的早会,希望大家能有所收 获。”

接着开始分享内容(可以是工作心得,可以是个小故事或寓言,可以是含人 生哲理的话题等) 分享完

主持人:“好,我的分享到此结束,现在请领导进行勉励讲话。” 领导讲话完毕。

主持人:“好,今天的早会到此结束,接下来我们怎么做?” 所有人员回应:“行动!行动!立即行动!” 主持人宣布:“好,散会!” 所有人员各就各位进行当天工作

注意:过程中,有人想发言,请先举手,得到主持人同意后方可发言。

我们的行为准则是:积极主动,勇于承担,效率至上,坚持不懈!

这个我们不能只停留在说的层次,我们还应该行动起来。那接下来就是要 行动了。每天早会开始,每个参会人员都要把当天的工作事项定一个目标,这 个目标可以是具体的事物,也可以是学习的方向目标,在早会中告知大家。并 且在第二天的早会中,向团队通报达成结果。

activities,comprehensiveandtampingSafetyFoundation...furtherincread.Strengthenthecharacteristicsofsupercriticalunitmajorissues,graduallyclearingtheparticularitysupercriticanitandreularity.Developedmotoroiltimenageent,switchactiontimes,statistics,coal-aidedmeasurentsoftware,imovestheproductionlevelofnmanagent.Increasedinvestmentinscienceandtechnology,reportingsciencendtechnologyprojectsand14technicalprojecttotalcostpercentagofthetotannualproductionoutputof0.25%.\scalecoal-firedpowerplantfluegasdesulfurization,denitrificationcompletedevlopmntandapplicationofkeytechnologies\ct,wonthenationalsciencendtechnologyprogresssecondprize.630MWsupercriticalunitsoptimizedcontrolstragiesandthe630MWdevelopmentandapplicationofon-linesimulationsystemforsupercriticalunits,supercritical600MWunitsofturbinedrivenboilerfedpumpsetofcomprehensivetreatmentofdefectsDatangtechnologyspectivelyoneortwoandthird.Meanwhile,informationtechnologychievents,thecompanywasnaed\powerinformationtechnologbenchmarkingenterprises.\Repairandmaintenancehasimprovurthe.Modifytheinspectionstandardsandstandardsonaregularbasis,standardizingworkprocedures,chingandinspectionproject.DepeningtheBFS++syste,andimplementsmaintenanceinformationshared.ReorganizingRBlogicagain,andensurethesuccessoftheRB.Innovatingthemechanismofintenancemanagent,impleentedaprojectmanagersystem.Successfulcompletionoftwoautonomousmintenance,reliabilityimprovedstedily.Impleentingtwoc-levelmaintenance,projectthees48.7%and42.3%,respectively.AccomplishtwocirculatingpumpsrepairandoverhauloffourMills,maintenancetestogetexercise.Promotetheworkofenergysavingandconsumptionreducing,completetheunitenergyconsumptiondiagnosis,plantwaterbancetest,10energy-vingprojects.Second,weshouldadhereto\conomicbenefitsofimproving,outrech

Troubleshooting,managementmechanism,givefullplaytoroleoftechnicalsupervisionandrealizationoftroubleshooting,management,improvedprocessmanagement.Thisyearcompletedtheboilerlowerheaderleakage,boilerpressure,amajorriskmanagement,completed29ofgreatrisksand3Generalproblemsofgovernance.Completechemistrylabconstruction,thermalcontrol,andcompletetheboilerscaleintegratedmanagement,hostshaftingvibrationof10scientificandtechnologicalprojects,suchas. Completesupercritical630MWon-linesimulationsystemdevelopmentandapplicationofcirculatingwaterMCCstandbypowertransformation,thetransformationofdesulfurizationwastewater,theunitwatersupplysystemofcomprehensivetreatmentanddischargevalvemodificationofcoalmill5keytechnologicaltransformationprojects,grouphealthisimproved.--Scienceandtechnologyinnovationis

Delegates,staff:Hello!intherun-uptotheSpringFstival,weheldonesessionoffourstaffrepresentativesConfence2013-workshop,fullbain2012,carefulanasisofthecurrentsituation,discuss2013developmentplans.Here,onbehalfofmcompany2013workreportstotheGenelAssebly,forconsideration.illionkWh,anincreaseof757millionkWh.Salestotaled7.425billionkWh,exceedingsof330millionkWhtheannualExecutivebudget,anincreaseof729millionkWh.--Scurityeasures:unplannedoutages2.5timeNopersonalinjuryccidentoccurred,nomajoraccidentandabove,nomajorfireaccidentswithoutenvironmntalpollutionaccidents,safetyforthreeconsecutiveyearstomaintainstabilitytogoodposture.Businessfinancialindicators:totalprofitsof255millionYuan,beyondthennualbudgetof207millionYuan,beyondtheDangcompanyindex41.89millionYuan,anincre1.76millionYuan,FCMassessmentatgradefour.--Energy:powersupplystandardcoalcompleting312.25gWh,down0.1gh;integratedauxiliarypowerconsumptionratioin5.12%,down0.26%;pollutantemissionsperformancegreatlyducedcomparedtolastyear,carbon0.09gWh,sulfurdioxide0.104gWhNOx0.512g/kWh;dustreovalefficiencyoforethan99.8%.--Reliabilityindex:equivalentavailabilityfactorin93.47%,increased7.95%fromayeaarlieEquivalentforcedoutagera0.08%,0.16%reductionovertheperiodayearearlieMajorachievents:first,weshouldadhetothetwo\nagentsyste\sis,strengtheningtechnologicalresearch,strengthenhiddenhazardscontrolandintrinsicsafetyEnterpriseconstructiontooknewsteps.-hetwo\nagentsysteorimprovent.Focusonpromotingthepowerofthecompanymanagentsystendtheapplicationandimplementationthesafetyloopfe-starmanagentsyste,improvethesafetynagmentsystem,realizethesystesafetycontrol.Furtherregulatesecurityroutines,safetysupervisionandmnagentnetworkroletoplaytoachievclosed-loop.Strengtheningthesupervisionandmanagmentofhabitualviolationof,strengtheningthesafetysupervisionofoutsourcingcontractors.Carriedoutinspringandautumnofcurityinspections,floodcontrolandinspection,safetyproductionmonth,daysupervisionofproductionsafetyandtheOlypicGaesandothe

PillarI,2012bain2012,XXpowercompaniesadheretotheparty's17greatspiritforguidance,comprehensivelyimplentthescientificconceptofdevelopment,promotingcost-dershipstrategy,standards,focusonimplentation,lenmanagent,continuouslyimprove,smoothpresentsafesituationofenterprisemanagent,businessmnagentandcontrolscientificandstandardized,andthededicationofstaff,manageaharmoniousanddeocraticatmospherethegoodsituation.Mainindicatorsareaollows:-thebatteryindicator:powergenerationtotaled7.815billionkWh,beyondtheannualbudgetimplementationcapacityof315

注意:

1 必须是当天的目标 2 必须是具体的目标 3 必须是能达到的目标 4 必须是正确的目标 5 必须是清晰的目标

二:产品课程

1 产品工艺(待定修改)

常见工艺有,提花,印花,压花,绣花.

提花:提花布是指经线纬线经不规则上下提升穿插织造而成布。提花就是在布面料上织造 出的花型。一般在 2 至 5 种颜色之间

印花:是在坯布上使用染色颜料用模具印出花型,特点是会掉色。

压花:目前,在墙布行业,压花一般使用在绒面料的布上,是使用无色钢模压在比较柔软 的布上。

绣花:又称刺绣,是在坯布上再次使用专业绣花机,用电脑控制,使针线按电脑设置好的 花型走向织造而成。花型颜色能达 10 种左右,色彩丰富。 2 产品材质

天然棉麻类,真丝纹理类,高品质环保化纤类,这是公司现有的材质。市场上 还有绒面料的,一般会做压花工艺处理.

3 产品风格

4 产品类型

5 花型解读

6 常见问题(互动)

三:销售相关知识课程 1 行业市场知识 (1) 行业的起源

一:墙布的发展史

墙布起源于欧洲宫廷,从中世纪末到 18 世纪初,瑞典贵族和富商最先开始 使用墙布,其款式多为羊绒墙布,挂毯墙布,皮革墙布,丝绒绸缎墙布等。从 此掀起了一股墙布风潮,但由于价格昂贵,墙布只在以贵族和富商为代表的上 层社会流行。

后来,墙布在平民间开始流行,并且风靡一时。比如用棉纺织品作图来代替羊 绒墙布;在画作上填加羊绒浮饰来代替丝绒墙布;在已着色的薄纺织物上饰以 浮饰来代替挂毯墙布.

到了 21 世纪,在高端市场,比如别墅,高级会所,五星宾馆,政府高等级会客 室,包括英国白金汉宫,法国卢浮宫等场所,墙布仍然是主流。墙布以其繁琐 复杂的生产制作工艺,高雅华贵的纹理,一直深受西方上层的追捧。

进口墙布都是窄幅的,横向门幅是 1.38 米,跟墙纸一样的。

activities,comprehensiveandtampingSafetyFoundation...furtherincread.Strengthenthecharacteristicsofsupercriticalunitmajorissues,graduallyclearingtheparticularitysupercriticanitandreularity.Developedmotoroiltimenageent,switchactiontimes,statistics,coal-aidedmeasurentsoftware,improvestheproductionlevelofnmanagent.Increasedinvestmentinscienceandtechnology,reportingsciencendtechnologyprojectsand14technicalprojecttotalcostpercentagofthetotannualproductionoutputof0.25%.\scalecoal-firedpowerplantfluegasdesulfurization,denitrificationcompletedevlopmntandapplicationofkeytechnologies\ct,wonthenationalsciencendchnologyprogresssecondprize.630MWsupercriticalunitsoptimizedcontrolstragiesandthe630MWdevelopmentandapplicationofon-linesimulationsystemforsupercriticalunits,supercritical600MWunitsofturbinedrivenboilerfedpumpsetofcomprehensivetreatmentofdefectsDatangtechnologyspectivelyoneortwoandthird.Meanwhile,informationtechnologychievents,thecompanywasnaed\powerinformationtechnologbenchmarkingenterprises.\Repairandmaintenancehasimprovurthe.Modifytheinspectionstandardsandstandardsonaregularbasis,standardizingworkprocedures,chingandinspectionproject.DepeningtheBFS++syste,andimplementsmaintenanceinformationshared.ReorganizingRBlogicagain,andensurethesuccessoftheRB.Innovatingthemechanismofintenancemanagent,impleentedaprojectmanagersystem.Successfulcompletionoftwoautonomousmintenance,reliabilityimprovedstedily.Impleentingtwoc-levelmaintenance,projectthees48.7%and42.3%,respectively.AccomplishtwocirculatingpumpsrepairandoverhauloffourMills,maintenancetestogetexercise.Promotetheworkofenergysavingandconsumptionreducing,completetheunitenergyconsumptiondiagnosis,plantwaterbancetest,10energy-vingprojects.Second,weshouldadhereto\\icbenefitsofimproving,outrech

Troubleshooting,managementmechanism,givefullplaytoroleoftechnicalsupervisionandrealizationoftroubleshooting,management,improvedprocessmanagement.Thisyearcompletedtheboilerlowerheaderleakage,boilerpressure,amajorriskmanagement,completed29ofgreatrisksand3Generalproblemsofgovernance.Completechemistrylabconstruction,thermalcontrol,andcompletetheboilerscaleintegratedmanagement,hostshaftingvibrationof10scientificandtechnologicalprojects,suchas. Completesupercritical630MWon-linesimulationsystemdevelopmentandapplicationofcirculatingwaterMCCstandbypowertransformation,thetransformationofdesulfurizationwastewater,theunitwatersupplysystemofcomprehensivetreatmentanddischargevalvemodificationofcoalmill5keytechnologicaltransformationprojects,grouphealthisimproved.--Scienceandtechnologyinnovationis

Delegates,staff:Hello!intherun-uptotheSpringFstival,weheldonesessionoffourstaffrepresentativesConfence2013-workshop,fullbain2012,carefulanasisofthecurrentsituation,discuss2013developmentplans.Here,onbehalfofmcompany2013workreportstotheGenelAssebly,forconsideration.illionkWh,anincreaseof757millionkWh.Salestotaled7.425billionkWh,exceedingsof330millionkWhtheannualExecutivebudget,anincreaseof729millionkWh.--Scurityeasures:unplannedoutages2.5timeNopersonalinjuryccidentoccurred,nomajoraccidentandabove,nomajorfireaccidentswithoutenvironmntalpollutionaccidents,safetyforthreeconsecutiveyearstomaintainstabilitytogoodposture.Businessfinancialindicators:totalprofitsof255millionYuan,beyondthennualbudgetof207millionYuan,beyondtheDangcompanyindex41.89millionYuan,anincre1.76millionYuan,FCMassessmentatgradefour.--Energy:powersupplystandardcoalcompleting312.25gWh,down0.1gh;integratedauxiliarypowerconsumptionratioin5.12%,down0.26%;pollutantemissionsperformancegreatlyducedcomparedtolastyear,carbon0.09gWh,sulfurdioxide0.104gWhNOx0.512g/kWh;dustreovalefficiencyoforethan99.8%.--Reliabilityindex:equivalentavailabilityfactorin93.47%,increased7.95%fromayeaarlieEquivalentforcedoutagera0.08%,0.16%reductionovertheperiodayearearlieMajorachievents:first,weshouldadhetothetwo\nagentsyste\sis,strengtheningtechnologicalresearch,strengthenhiddenhazardscontrolandintrinsicsafetyEnterpriseconstructiontooknewsteps.-hetwo\nagentsysteorimprovent.Focusonpromotingthepowerofthecompanymanagentsystendtheapplicationandimplementationthesafetyloopfe-starmanagentsyste,improvethesafetynagmentsystem,realizethesystesafetycontrol.Furtherregulatesecurityroutines,safetysupervisionandmnagentnetworkroletoplaytoachievclosed-loop.Strengtheningthesupervisionandmanagmentofhabitualviolationof,strengtheningthesafetysupervisionofoutsourcingcontractors.Carriedoutinspringandautumnofcurityinspections,floodcontrolandinspection,safetyproductionmonth,daysupervisionofproductionsafetyandtheOlypicGaesandothe

PillarI,2012bain2012,XXpowercompaniesadheretotheparty's17greatspiritforguidance,comprehensivelyimplentthescientificconceptofdevelopment,promotingcost-dershipstrategy,standards,focusonimplentation,lenmanagent,continuouslyimprove,smoothpresentsafesituationofenterprismanagent,businessmnagentandcontrolscientificandstandardized,andthededicationofstaff,manageaharmoniousanddeocraticatmospherethegoodsituation.Mainindicatorsareaollows:-thebatteryindicator:powergenerationtotaled7.815billionkWh,beyondtheannualbudgetimplementationcapacityof315

出货基本上是按盎司来计算的,国产窄幅按米。

二:中国墙布的发展史

进口墙布于 2008 年年前流入中国,因各种原因,直到 2009 年才开始与国 产墙布一起正式投入市场。而在中国,针对墙纸的弊端,研究出了无缝墙布, 也就是理论上可以一块布贴满整个房间;而白璧更研究出自带胶墙布;在 2009 年,无缝墙布企业的销售人员时常在对经销商讲解无缝的概念,2010 年,某些 厂家在全国各地参加展会,努力推广无缝墙布产品,以提高其知名度,2011 年, 已有相当数量的企业投入该产品,企业的总数大幅度增加,做的较早的企业已 有所收获。2012 年,市场的份额进一步扩大,这里主要指的是从厂家到经销商 的认识都已十分明确,扩大的是消费者的认可,消费者的最终认可对无缝墙布 产品市场份额的扩大,才是起最后的决定作用。到今天,墙布人经过不断的努 力,将墙布推向中国装饰材料行业的主流产品,并形成大的趋势;至此,无缝 墙布大势已成。

(2) 行业目前的状况

一:行业常见品牌分析

白璧:又称新丝路,走中高端品牌路线,主做热胶墙布,主要营销模式为专卖; 有 40-50 个版本;经营历史 5 年以上。

保奇丽:品牌定位中高端,零售价每平方 30-60 元之间,主营冷胶,有 30-40 个版 本,经营历史 5 年以上。经营模式为专卖经销。

七特丽:品牌定位中高端,零售价每平方 30-70 元之间,主营冷胶,有 30-40 个版 本,经营历史 6 年以上。营销模式为专卖为主。

美家美户:高中低端都有,零售价每平方 20-150 元之间,冷胶热胶同营,提花布 20-70 元每平方,刺绣 70-150 元每平方,有版本 40 个以上,经营历史 5 年以上。 红旗:品牌定位低端,零售价每平方 14-35 元之间,主做冷胶,版本不断的在更新 30 个以上,市场很普及只要有人要就放同一市场 4 家客户太正常不过了,经营历 史 4 年以上,因为量大经常断货市场反馈的信息。

壁虎:品牌定位低端,零售价每平方 18-40 元之间,大部分 25 元每平方,只做冷 胶,版本不断的更新包括包装,同一市场 5 到 6 个客户太正常不过,经营历史 4 年 以上。

汇明:品牌定位中高端,自称提花王,主营冷胶,经营历史 2 年左右,经营模式为 专卖经销,产品在市场认可度还是不错了。

天衣无缝:品牌定位中高端,主营热胶,经营模式为专卖经销,经营历史 5 年以上。

绿保布依样:品牌定位中低端,主营热胶,经营模式为经销,经营历史 4 年左右。 美壁宝: 雅比斯: 新丽美: 轩品: 可罗雅: 领绣: 御绣: 百丽美家:

Completesupercritical630MWon-linesimulationsystemdevelopmentandapplicationofcirculatingwaterMCCstandbypowertransformation,thetransformationofdesulfurizationwastewater,theunitwatersupplysystemofcomprehensivetreatmentanddischargevalvemodificationofcoalmill5keytechnologicaltransformationprojects,grouphealthisimproved.--Scienceandtechnologyinnovationisactivities,comprehensiveandtampingSafetyFoundation...furtherincread.Strengthenthecharacteristicsofsupercriticalunitmajorissues,graduallyclearingtheparticularitysupercriticanitandreularity.Developedmotoroiltimenageent,switchactiontimes,statistics,coal-aidedmeasurentsoftware,improvestheproductionlevelofnmanagent.Increasedinvestmentinscienceandtechnology,reportingsciencendtechnologyprojectsand14technicalprojecttotalcostpercentagofthetotannualproductionoutputof0.25%.\scalecoal-firedpowerplantfluegasdesulfurization,denitrificationcompletedevlopmntandapplicationofkeytechnologies\ct,wonthenationalsciencendtechnologyprogresssecondprize.630MWsupercriticalunitsoptimizedcontrolstragiesandthe630MWdevelopmentandapplicationofon-linesimulationsystemforsupercriticalunits,supercritical600MWunitsofturbinedrivenboilerfedpumpsetofcomprehensivetreatmentofdefectsDatangtechnologyspectivelyoneortwoandthird.Meanwhile,informationtechnologychievents,thecompanywasnaed\powerinformationtechnologbenchmarkingenterprises.\Repairandmaintenancehasimprovurthe.Modifytheinspectionstandardsandstandardsonaregularbasis,standardizingworkprocedures,chingandinspectionproject.DepeningtheBFS++syste,andimplementsmaintenanceinformationshared.ReorganizingRBlogicagain,andensurethesuccessoftheRB.Innovatingthemechanismofintenancemanagent,impleentedaprojectmanagersystem.Successfulcompletionoftwoautonomousmintenance,reliabilityimprovedstedily.Impleentingtwoc-levelmaintenance,projectthees48.7%and42.3%,respectively.AccomplishtwocirculatingpumpsrepairandoverhauloffourMills,maintenancetestogetexercise.Promotetheworkofenergysavingandconsumptionreducing,completetheunitenergyconsumptiondiagnosis,plantwaterbancetest,10energy-vingprojects.Second,weshouldadhereto\\icbenefitsofimproving,outrech

Troubleshooting,managementmechanism,givefullplaytoroleoftechnicalsupervisionandrealizationoftroubleshooting,management,improvedprocessmanagement.Thisyearcompletedtheboilerlowerheaderleakage,boilerpressure,amajorriskmanagement,completed29ofgreatrisksand3Generalproblemsofgovernance.Completechemistrylabconstruction,thermalcontrol,andcompletetheboilerscaleintegratedmanagement,hostshaftingvibrationof10scientificandtechnologicalprojects,suchas.