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第七届“鱼化龙杯”大学生课外学术科技作品竞赛

海航集团企业文化与员工绩效关系的研究 HNA Group Enterprise Culture And Staff

Performance Relation Study

学 院： 商学院 专 业： 工商管理 _ 姓 名： 张凯 陈刚 刘佳_ 学 号： 100104190157 _ 指导老师： 郑春 _ 完成时间： 2013年3月 _

论文题目：海航集团企业文化与员工绩效关系的研究 专 业：工商管理

学 生：张凯 陈刚 刘佳 签 名： 指导教师：郑春 签 名：

摘要

在当前市场竞争越来越激烈的形势下，企业的竞争越来越表现为企业文化的竞争，而企业的竞争力源于员工的创新力，员工的创新力要靠企业文化建设来提升。本文从企业文化的意义、内涵、特征和要件等角度，通过对海航集团企业文化发展和员工绩效的结合方面进行研究，认为海航集团一直发挥企业文化对员工绩效的强大的推动力，贯彻“以人为本”的思想观念，最大限度地发挥人的作用。针对还存在的问题，有针对性地为海航集团提出加强企业文化建设和绩效管理的方法及措施。

关键词：企业文化；员工绩效；企业环境；竞争力

Title: HNA Group Enterprise Culture And Staff Performance Relation Study

Major: Human Resource Management

Name:ZhangKai ChenGang LiuJia Signature: Supervisor:Zheng Chun Signature:

Abstract

In the increasingly fierce competition in the market situation, the enterprise 's competition more and more performance for the enterprise culture of competition, and the competition ability of the enterprise comes from the innovation of staff, the innovation of staff depends on the construction of enterprise culture to promote. This article from the meaning of the corporate culture, connotation, characteristics and elements of angle, through to the HNA Group enterprise culture development and performance of the combination of research that HNA Group has been playing the enterprise culture to the staff performance of the powerful impetus, implementation of the \\to maximize the role. In view of existing problems, targeted for HNA Group put forward to strengthen the building of enterprise culture and performance management methods and measures.

Key words: enterprise culture，staff performance， enterprise environment，

competitiveness

目录

前言 ................................................................................................................................................. 1 Ⅰ研究背景、意义 ...................................................................................................................... 1 Ⅱ研究思路与方法 ...................................................................................................................... 2 1相关概念界定 ............................................................................................................................ 3 1.1 企业文化概述 ................................................................................................................. 3 1.2 员工绩效概述 ................................................................................................................. 4

1.2.1 员工绩效的定义 .................................................................................................. 4 1.2.2 员工绩效的内容 .................................................................................................. 4 1.3 企业文化与员工绩效的关系概述 ............................................................................. 5

1.3.1 个人兴趣 ............................................................................................................... 6 1.3.2 与岗位的适应性 .................................................................................................. 6 1.3.3 公平感 .................................................................................................................... 6 1.3.4 企业激励 ............................................................................................................... 6 1.3.5 绩效考核体系 ...................................................................................................... 6 1.3.6 工作环境 ............................................................................................................... 7 1.3.7 培训及其效果 ...................................................................................................... 7 2 海航集团企业文化介绍 ........................................................................................................ 8 2.1 海航集团的介绍 ............................................................................................................. 8 2.2 海航企业文化的内涵 .................................................................................................... 8 2.3 海航企业文化的培育机制 ......................................................................................... 10

2.3.1 企业家精神及其示范作用 ............................................................................. 10 2.3.2 强大的激励与约束力 ....................................................................................... 10 2.3.3 利益协调作用 .................................................................................................... 11 2.3.4 及时的信息沟通 ................................................................................................ 11 3 海航集团企业文化及员工绩效关系调查设计 ............................................................. 11 3.1 调查目的 ......................................................................................................................... 11 3.2 调查的内容 .................................................................................................................... 12 3.3 调查的方法 .................................................................................................................... 12 3.4 调查样本的选择 ........................................................................................................... 13 3.5 调查问卷的发放及回收 ............................................................................................. 13 3.6 调查结束分析的方法 .................................................................................................. 14 4 海航集团企业文化与员工绩效的关系 ........................................................................... 14 4.1 海航集团企业文化分析 ............................................................................................. 15

4.2 海航集团员工绩效分析 ............................................................................................. 16 4.3 企业文化与员工绩效整体相关性分析 .................................................................. 17 5 分析结果讨论及启示 ........................................................................................................... 21 5.1分析结果讨论 ................................................................................................................. 21 5.2海航集团企业文化建设的重要启示 ........................................................................ 22 5.2.1企业文化建设要始终坚持正确的价值取向 ....................... 23 5.2.2将企业文化体现在企业环境之中 ............................... 23 5.2.3以主题文化活动激励员工提高绩效 ............................. 24 5.2.4以人为本修订企业制度，发掘员工的绩效潜力 ................... 24 结语 ............................................................................................................................................... 25 参考文献 ...................................................................................................................................... 26 致谢 ............................................................................................................................................... 27 附件：调查问卷......................................................................................................................... 28