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华中科技大学本科生学习指南
广告学专业本科培养计划
Undergraduate Program for Specialty in Advertising
一、培养目标
Ⅰ．Educational Objectives
本专业旨在培养具备广告学理论与技能、拥有扎实的文理复合性科学文化知识，能在新闻媒介广告部门、广告公司、市场调查公司、信息咨询公司、网络公司，以及企事业单位从事广告经营、广告策划创新和设计制作、市场营销策划及市场调查分析工作的广告学高级专门人才。
This program prepares students to be specialists in advertising. Students with the knowledge and skills of advertising may develop a career in advertising companies, idea and design, information query companies, network companies and other various sectors upon graduation.
二、基本规格要求 Ⅱ．Skills Profile
本专业学生主要学习马克思主义基本原理、广告学的基本理论与基本知识，接受广告策划、市场营销策划和操作实施等基本能力训练，掌握广告实施与经营管理的基本知识与技能。
Students of this program are expected to gain knowledge of advertising; skills in planning, creating, making and issuing of advertising; skills in marketing and skills in information analysis and processing; understanding the law and regulations of China in advertising; knowledge of skills in public relations; understanding current stage and trend of Chinese and global advertising industry. 三、培养特色
Ⅲ．Program Features
突出网络广告设计与制作，并形成实战性的品牌整合传播能力。
This program attaches much importance to advertising design and creating, and forms the practical brand name spreading ability.
四、主干学科
Ⅳ．Major Disciplines
传播学Journalism、新闻学Communication 五、学制与学位
Ⅴ．Length of Schooling and Degree 修业年限：四年 Duration: 4 years 授予学位：文学学士
Degrees Conferred: Bachelor of Arts
六、学时与学分 Ⅵ．Hours/Credits
完成学业最低课内学分（含课程体系与集中性实践教学环节）要求：197.5
Minimum Credits of Curricular (Comprising course system and intensified internship practical training)：197.5
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华中科技大学本科生学习指南
完成学业最低课外学分要求：5 Minimum Extracurricular Credits：5 1. 课程体系学时与学分
Hours/Credits of Course System
课程类别 通识教育基础课程 学科基础 课程 学科大类基础课程 学科（专业）基础课程 专业核心课程 专业方向课程 合计 课程性质 必修 选修 必修 必修 必修 选修 学时/学分 776/48.5 96/6 440/27.5 640/40 476/29.5 160/10 2588/161.5 占课程体系学分比例（％） 30 3.7 17 24.8 18.3 6.2 （注：中国文学与中国古代文学课程合并，只计中国古代文学课程的课时和学分。）
Course Classified Basic Courses in General Education Basic Courses in Discipline Basic Courses in General Discipline Basic Courses in Discipline Course Nature Required Elective Required Required Required Elective Hrs/Crs 776/48.5 96/6 440/27.5 640/40 476/29.5 160/10 2588/161.5 Percentage (%) 30 3.7 17 24.8 18.3 6.2 Courses in the core of Specialty Courses in Specialty direction Total 2. 集中性实践教学环节周数与学分
Weeks/Credits of Intensified Internship and Practical Training 实践教学环节名称 军事训练 公益劳动 认知实习 专业实习 毕业设计（论文） 合计 课程性质 必修 必修 必修 必修 必修 周数/学分 2/2 1/1 4/4 16/16 13/13 36/36 占实践教学环节学分比例（％） 5.6 2.8 2.8 44.4 44.4
Internship & Practical Training Military Training Laboring for Public Benefit Cognitive Practice Professional Social Practice Undergraduate Thesis Total Course Nature Required Required Required Required Required Weeks/Credits 2/2 1/1 4/4 16/16 13/13 36/36 Percentage (%) 5.6 2.8 2.8 44.4 44.4
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华中科技大学本科生学习指南
2. 课外学分
Extracurricular Credits
序号 1 课外活动名称 社会实践活动 课外活动和社会实践的要求 个人被校团委或团省委评为社会实践活动积极分子者，集体被校团委或团省委评为优秀社会实践队者 全国大学英语六级考试 2 英语及计算机考试 全国计算机等级考试 全国计算机软件资格、水平考试 考试成绩达到学校要求者 获二级以上证书者 获程序员证书者 获高级程序员证书者 获一等奖者 校级 获二等奖者 获三等奖者 获一等奖者 3 竞赛 省级 获二等奖者 获三等奖者 获一等奖者 全国 获二等奖者 获三等奖者 4 5 论文 科研 在全国性刊物发表论文 视参与科研项目时间与科研能力 每篇论文 每项 课外学分 2 2 2 2 3 3 2 1 4 3 2 6 4 3 2~3 1~3 注：参加校体育运动会获第一名、第二名者与校级一等奖等同，获第三名至第五名者与校级二等奖等同，获第六至第八名者与校级三等奖等同。
No. Extracurricular Activities and Social Practice Requirements Extracurricular Credits 1 2 1 2 3
Submit report and pass oral defense Entitled as Activist by the Communist Youth League of HUST or Activities of Social Hubei Province; Practice Membership of the group which is entitled as Excellent Social Practice Group by the Communist Youth League of HUST or Hubei Province Students whose Band-6 exam CET-6 scores accord our requirements National Computer Rank Win certificate of Band-2 or Examination higher Examinations in English and Win certificate of Computer programmer National Computer Software Win certificate of Advanced Qualification Programmer Win certificate of System Analyst Win first prize University Level Win second prize Win third prize Competitions Win first prize Provincial Level Win second prize Win third prize 2 2 2 3 4 3 2 1 4 3 2 ·151·