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题 目 对我国物流企业面对跨国竞争的战略思考 专 业 物流管理 学生姓名 吕萍 论文编号 指导教师

2014 年度 下

郑州大学现代远程教育

目录

摘要及关键词........................................................1

一、国际企业进入中国物流市场的动机分析..............................2 （一）．产品生命周期理论与跨国物流经营................................2 1.国内生产阶段......................................................2 2.在海外发达国家设厂生产阶段........................................2 3.在发展中国家设厂生产阶段..........................................2 （二）．国际生产折衷理论与跨国物流经营................................3 1.所有权优势段......................................................3 2.内部化优势........................................................3 3.生产区位优势......................................................3

二、 影跨国竞争条件下我国物流业竞争态势分析.........................4 （一）．国际企业进入中国物流市场的策略分析...........................4 1.贸易式进入........................................................4 2.契约式进入........................................................4 3.投资式进入........................................................4 （二）．跨国竞争条件下我国物流业竞争态势分析........................5 1.中国物流企业的根本优势是本土优势..................................5 2.中国物流企业的劣势也十分明显......................................5

三、 我国物流企业的整体性战略与相机性策略...........................6 （一）．我国物流企业应对国际竞争的整体性战略思考.................... 6 1.以我国物流企业的本土优势为战略基础............................... 7 2.改变经营管理理念，树立现代物流观................................. 7 3.寻求资本市场支持................................................. 7 4.市场体系的培育................................................... 7 5.超前的人才战略................................................... 7 （二）．我国物流企业应对国际竞争的相机性策略........................ 7 1.“合”的策略....................................................... 7 2.“御”的策略....................................................... 8 3.“立”的策略....................................................... 8

四、结语........................................................... 9

五、致谢........................................................... 9

参考文献........................................................... 9

对我国物流企业面对跨国竞争的战略思考

内容摘要：

自中国加入WTO后，国内物流企业既有前所未有的机遇，也面临残酷的市场竞争。随着我国正式对外商开放国际货运代理企业的控股权。至此，在道路运输、货代、仓储、快递、辅助服务等物流领域涉及到的主题行业中，我国均已对外商开放了控股权。现代物流作为一种先进的组织方式和管理理念，被广泛地认为是企业降低物耗，提高劳动生产率以外的第三利润源泉。世界各国特别是发达国家都在加紧现代物流形态的研发。世界物流业强手纷纷抢滩中国市场已是必然。知己知彼方能百战不殆，本文试从分析国际企业进入中国物流市场的动机及竞争态势出发，对跨国竞争条件下我国物流企业的战略应对，进行了理论上的阐述。

Abstract:

Since China joined in WTO organization, Logistics corporation in china hold opportunity in company with competition, along China opening the power of control stock to international freight deputize corporation formally, China already opened the power of control stock in subject industry which come down to Logistics field, such as roadway transport、deputize、warehouse、express and other assistant serves. Modern Logistics as an advanced organization mode and management theory, was widely considered for the third profit by origin for corporation reduce product cost, and enhance work productivity. All over the world especially for the developed country are press on research for modern Logistics forms, strong country of Logistics in the world glom China market was the truth, realize ourselves and others then can win the best, this article try to analyses motivation for international corporation enter into China Logistics market, and Logistics corporation of China reply stratagem through other countries, expatiate the theory.

关键词：跨国竞争，物流，战略

Keyword: Competition in stride country, Logistics, stratagem

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