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中华会计网校&职业培训教育网联合推出

2014年综合类类职称英语A级考试全真模拟题一（5）

2014年职称英语考试时间为2014年3月29日，考生们在备考的过程中切记要结合模拟题来练习，使自己的复习更加有效。

第5部分：完形填空 根据下列材料，回答下题

Importance of the Public Image

Public image refers to how a company is viewed by its customers, suppliers, and stockholders (股东), by the financial community, by the communities in which it operates, and by the federal and ____ (51) ____ governments. Public image is controllable to a ____ (52) ____extent, just as the product, price, place, and promotional efforts are.

A firm's public image____ (53) ____a vital role in the attractiveness of the firm and its products to employees, customers, ____ (54) ____to such outsiders as stockholders, suppliers, creditors (债权人), government officials, as well as ____ ( 55 ) ____special groups. With some things, it is impossible to satisfy all the diverse publics: for example, high quality products and service standards should bring almost complete approval, ____ (56) ____low quality products and service would receive wide ____ (57) ____.

A firm's public image, ____ (58) ____it is good, should be treasured and protected. It is a ____ (59) ____asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has ____ (60) ____a quality image, this is not easily countered or imitated by competitors. ____ (61) ____ an image may enable a firm to charge higher prices, to woo (追求) the best distributors and dealers, to attract the best employees, to ____ (62) ____the most favorable creditor relationships and lowest borrowing costs. It should also allow the firm's stock to command a higher price-earnings ratio than other firms in the same industry ____ (63) ____such a good reputation and public image.

A number of factors affect the public image of a corporation, (64) physical facilities, contacts of outsiders with company employees, product quality and dependability, prices____ (65) ____, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.

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中华会计网校&职业培训教育网联合推出

51、请在第_(51)___处填上正确答案 A.foreign B.local C.world D.huge

52、请在第__(52)__处填上正确答案 A.consistent B.considerable C.considerate D.free

53、请在第_(53)___处填上正确答案 A.establishes B.plays C.makes D.obtains

54、请在第_(54)___处填上正确答案 A.but B.however C.and D.as

55、请在第__(55)__处填上正确答案 A.changing B.variable C.deviated D.diverse

56、请在第__(56)__处填上正确答案 A.while B.when C.as

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中华会计网校&职业培训教育网联合推出

D.and

57、请在第_(57)___处填上正确答案 A.resistance B.acceptance C.agreement D.support

58、请在第__(58)__处填上正确答案 A.how B.if C.which D.since

59、请在第_(59)___处填上正确答案 A.valuable B.worthless C.worthwhile D.satisfactory

60、请在第_(60)___处填上正确答案 A.copied B.developed C.projected D.learned

61、请在第_(61)___处填上正确答案 A.With B.Such C.Like D.Because

62、请在第_(62)___处填上正确答案 A.explore B.inspect

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中华会计网校&职业培训教育网联合推出

C.suspect D.expect

63、请在第__(63)__处填上正确答案 A.with B.without C.in D.of

64、请在第__(64)__处填上正确答案 A.including B.excluding C.concluding D.secluding

65、请在第_(65)___处填上正确答案 A.advantage B.disadvantage C.increase D.range

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