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complete temporary tasks assigned by the Manager. Second, characteristic functions 1, according to the company, \bility of three\quirements of the management system, responsible for \ponsibility of three\nd the formulation of major rules and regulations, and is responsible for training, implementation, inspection and guide its operation; 2, the company responsible for the Department (workshop) annual and monthly economic responsibility economic responsibility system and various special formulation, revision, inspection, evaluation, internal evaluation, summary, approved and communicated, audits, surveys, feedback from senior Department assessment; 3, responsible for the company's long-term plan, annual plan of work; 4, is responsible for the company's monthly operating conditions analysis and monthly focus assessment focus; 5 rules and regulations, the company responsible for the development, examination, inspection and training, Discovery Manager. 10 quality accidents of work, the company responsible for the Department of investigation, judge, processing, analysis, summary and reporting; 11, and is responsible for implement implementation implementation national of financial system, and financial discipline, according to company \bility three of\s, developed company financial management and financial supervision system (including funds costs approval system, and borrowing approval system, and settlement system cash management system,), by Manager approved Hou seriously organization implementation, and implementation, and1 公共关系是一个社会组织为树立自身良好的形象运用各种传播手段，使自己和公众相互了解、相互适应的一种活动或职能 2 公共关系的构成要素 社会组织 公众 传播

社会组织简称组织，是指执行一定的社会职能、完成特定的社会目标、构成一个独立单位的社会群体。组织是公共关系的第一构成要素，是公共关系的主导，它决定了公共关系的状态、活动和发展方向。基本特征(1)组织具有一定数量的、较为固定的成员；(2)组织具有特定的目标； (3)组织具有实现目标的结构和手段4)组织具有特定的功能 组织形象的构成要素：产品形象、经营形象、员工形象、环境形象、文化形象、标识形象。

3 公众： 与特定的公共关系主体相互联系及相互作用的个人、群体或组织的总和，是公共关系工作的对象。公众的特征 同质性、群体性、互动性和可变性

4 传播是社会组织利用各种媒介，将信息或观点有计划地与公众进行交流的沟通活动。即社会组织与公众之间信息的双向交流与共享。 传播的类型：个体自身传播、人际传播、小组传播、组织传播、群体传播、大众传播、

传播原则L目的明确、双向沟通、真实性、系统性，

公关传播的目的：公关主体运用适当的传播手段和传播媒介，有计划地与公众进行交流和沟通，以提高组织的知名度和美誉度，塑造主体美好形象。

5 2300前，亚里斯多德的《修辞学》被认为是人类历史上最早的公

complete temporary tasks assigned by the Manager. Second, characteristic functions 1, according to the company, \bility of three\quirements of the management system, responsible for \bility of three\nd the formulation of major rules and regulations, and is responsible for training, implementation, inspection and guide its operation; 2, the company responsible for the Department (workshop) annual and monthly economic responsibility economic responsibility system and various special formulation, revision, inspection, evaluation, internal evaluation, summary, approved and communicated, audits, surveys, feedback from senior Department assessment; 3, responsible for the company's long-term plan, annual plan of work; 4, is responsible for the company's monthly operating conditions analysis and monthly focus assessment focus; 5 rules and regulations, the company responsible for the development, examination, inspection and training, Discovery Manager. 10 quality accidents of work, the company responsible for the Department of investigation, judge, processing, analysis, summary and reporting; 11, and is responsible for implement implementation implementation national of financial system, and financial discipline, according to company \bility three of\s, developed company financial management and financial supervision system (including funds costs approval system, and borrowing approval system, and settlement system cash management system,), by Manager approved Hou seriously organization implementation, and implementation, and 共关系著作。

6 古罗马的凯撒不仅散发传单开展宣传活动以获得民众支持，且著《高卢战记》宣传自己。西方公关专家称此书为“第一流的公共关系著作”。

7 人类早期的公共关系的特点：一是从自觉地程度来看，当时人们所开展的各种沟通、协调活动带有明显的自发性和盲目性；二是从其发挥作用的社会领域和范围来看，人类早期的公共关系活动主要发生在政治领域，带有强烈的政治色彩和伦理色彩。 8 现代公共关系产生于19世纪末20世纪初的美国 9 公共关系对于社会组织的直接作用或功能

（一）树立社会组织形象（二）协调关系网络 1 公共关系对于个人和社会的间接功能 （一）提高个人素质（二）优化社会环境

公共关系有助于个人能力提高 ⑴ 创造能力的提高 ⑵ 交际能力的提高 ⑶ 自我调节能力的提高

10 社会组织形象：指公众对于社会组织的总体评价，是社会组织的表现与特征在公众心目中的反映。包括社会组织的内在气质和外观形象两个方面。组织形象是组织的重要的无形资产。 织的内在气质，即组织精神和风格、组织凝聚力，组织实力、办事效率，服务对象的选择和风格的选择等。构成组织形象的“软件”。

织的外观形象，指组织建筑的布局、房屋的装饰、技术设备的状况，卫生及环保、美化的状况，员工的仪表、着装、态度，办公用品及设

complete temporary tasks assigned by the Manager. Second, characteristic functions 1, according to the company, \nts of the management system, responsible for \ity of three\he formulation of major rules and regulations, and is responsible for training, implementation, inspection nd guide its operation; 2, the company responsible for the Department (workshop) annual and monthly economic responsibility economc responsibility system and various special formulation, revision, inspection, evaluation, internal evaluation, summary, approved and communicated, audits, surveys, feedback from senior Department assessment; 3, responsible for the company's long-term plan, annual plan of work; 4, is responsible for the company's monthly operating conditions analysis and monthly focus assessment focus; 5 rules and regulations, the company responsible for the development, examination, inspection and trainingDiscovery Manager. 10 quality accidents of work, the company responsible for the Department of investigation, judge, processing, analysis, summary and reporting; 11, and is responsible for implement implementation implementation national of financial system, and financial discipline, according to company \bility three of\s, developed company financial management and financial supervision system (including funds costs approval system, and borrowing approval system, and settlement system cash management system,), by Manager approved Hou seriously organization implementation, and implementation, and施中独特的色彩与标志，组织的标识、产品包装装潢等等。 11 良好的组织形象是最重要的无形资产，它关系着社会组织的发展与生存1.公众和肯定与把持2、获得更多的投资重要条件和其他扶持3、获得社区好感、辩解和政府的帮与扶持4、增强员工向心力与归属感以及对人才的吸引力

12 .协调关系网络的意义⑴ 协调内部关系可以增强组织的凝聚力。⑵ 协调外部关系可以建立和谐的外部环境。⑶ 协调内外关系，能够为建立和维持良好的组织形象提供条件。

13 社会环境包括社会互动环境、社会心理环境、社会经济环境和社会政治环境。公共关系的作用主要体现在对社会互动环境和社会心理环境的优化上。

公共关系优化社会互动环境通过沟通社会信息、协调社会行为、净化社会风气实现。

14 传播是人们制作、传播、接收、储存信息的过程。对传播概念的理解：（1）传播首先是信息的传递（2）双向的交流（3）信息的共享 公关的传播媒介：大众传播、群众传播、人际传播、符号传播、实体传播、人体传播。

15 传播的特性：普遍性、社会性、工具性、共享性、互动性、符号性

16 公共关系传播是社会组织利用各种媒介，将信息或观点有计划地与公众进行交流的沟通活动

传播的社会功能①利用传播作为了解环境、保持与环境的平衡一致的