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中国商业计划书案例网
生鲜电商项目
商
业
计
划
书
二零一五年八月
中国商业计划书案例网
电商商业计划书
目录
第一章 执行摘要 .............................................................................................................................
1.1 项目名称 ............................................................................................................................ 1.2 公司简介 ............................................................................................................................ 1.3 商业模式 ............................................................................................................................ 1.4 盈利来源 ............................................................................................................................ 1.5 市场分析 ............................................................................................................................ 1.6 融资需求 ............................................................................................................................ 1.7 投资效益 ............................................................................................................................. 第二章 市场分析 .............................................................................................................................
2.1 市场需求 ............................................................................................................................ 2.2 产品市场分析 ....................................................................................................................
2.2.1 目标市场定位 ......................................................................................................... 2.2.2 市场容量分析 ......................................................................................................... 2.2.3 市场竞争分析 .........................................................................................................
2.2.4
市场竞争对手分析 .................................................................................................
2.3 市场分析结论 .................................................................................................................... 第三章 产品与服务 .........................................................................................................................
3.1 项目定位 ............................................................................................................................ 3.2 平台功能 .............................................................................................................................
3.2.1 产品展示与销售 ..................................................................................................... 3.2.2 生鲜产品个性化定制 ...........................................................................................
3.2.3 便民服务 ...............................................................................................................
3.3 支持系统 ..........................................................................................................................
3.3.1 支付系统 ............................................................................................................... 3.3.2 积分系统 ...............................................................................................................
3.3.3 大数据分析系统 ...................................................................................................
3.4 服务保障体系 ..................................................................................................................
3.4.1 供应商认证与管理 ............................................................................................... 3.4.2 全程专业保鲜冷链 ............................................................................................... 3.4.3 保证配送时效性 ................................................................................................... 3.4.4 价格透明 ...............................................................................................................
3.4.5
售后保证 ...............................................................................................................
第四章 商业模式 ...........................................................................................................................
4.1 运营模式 ..........................................................................................................................
4.1.1
产品采购 ...............................................................................................................
4.1.2 仓储 .......................................................................................................................
4.1.3 物流 .......................................................................................................................
4.2 盈利模式 .......................................................................................................................... 第五章 战略规划 ...........................................................................................................................
5.1 竞争策略分析 ..................................................................................................................
5.1.1 SWOT 分析 ...........................................................................................................
1 1 1 1 1 1 1 1 2 2 2 2 3 5 6 7 9 9 9 9
111212121213131414131414161616161616171717I
电商商业计划书
5.1.2 项目竞争策略 ....................................................................................................... 17
5.2 战略目标 .......................................................................................................................... 17 5.3 战略规划 .......................................................................................................................... 17 第六章 营销策略 ........................................................................................................................... 18
6.1 消费者行为分析 .............................................................................................................. 18 6.2 推广策略 .......................................................................................................................... 18
6.2.1 线上推广 ............................................................................................................... 18 6.2.2 线下推广 ............................................................................................................... 18
6.3 销售策略 .......................................................................................................................... 18 6.4 品牌策略 .......................................................................................................................... 18 第七章 组织结构与管理团队 ....................................................................................................... 19
7.1 组织机构 .......................................................................................................................... 19 7.2 管理团队介绍 .................................................................................................................. 19 第八章 融资方案 ........................................................................................................................... 20
8.1 融资金额 .......................................................................................................................... 20 8.2 资金使用计划 .................................................................................................................. 20 8.3 退出机制 .......................................................................................................................... 20 第九章 财务预测 ........................................................................................................................... 21
9.1 财务假设 .......................................................................................... 错误!未定义书签。 9.2 财务预测 .......................................................................................... 错误!未定义书签。
9.2.1 收入预测 ............................................................................... 错误!未定义书签。 9.2.2 成本预测 ............................................................................... 错误!未定义书签。 9.2.3 利润预测 ............................................................................... 错误!未定义书签。 9.2.4 现金流量预测 ....................................................................... 错误!未定义书签。 财务评价 .......................................................................................... 错误!未定义书签。
21
市场风险分析 ................................................................................ 错误!未定义书签。 服务风险 ........................................................................................ 错误!未定义书签。 财务风险与控制 ............................................................................ 错误!未定义书签。 技术风险分析 ................................................................................ 错误!未定义书签。 经营风险分析 ................................................................................ 错误!未定义书签。
9.3 10.1 10.2 10.3 10.4
第十章 风险分析 ...........................................................................................................................
10.5
II