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conferences, learned superiors policies; reports, you can learn to deal with problems, art, just wanted to learn, to learn at any time. To continuously expand the scope of the study. The complexity and comprehensiveness of our work, decided to not only do we want to be \ofessionals\or if \n different areas of knowledge. Mastery of knowledge not only to have knowledge to rational analysis. This on requirements we, not only to learning national of route, and approach, and policy, also to learning national of legal, and regulations; not only to with political theory armed mind, also to with economic theory guide work; not only to read history, also to read history; not only to absorption SM of mirror, also to gets is of road; not only to from local learn, also to to outside learn; not only to to books learn, also to field study learn. Therefore, I would encourage you, and more to the outside world when I have time to take a look at, take a stroll, outside developments, learn other people's development approach, and then come back to guide our work. Second, we must think. \ithout thought to overshadow, thinking without learning is perilous.\o foster the character of advancing with the times, forge ahead, often reflect themselves in adapting to the new situation on whether there are delays, have anything to fear in the reform and innovation, whether in terms of accelerating the development of a relaxation, keep promising State of mind. In order to do investigations, investigations is the road to heaven, God disposes of the base. To wants to real heard truth, and justice to truth, and get truth, received effectiveness, on must in-depth actual, and outreach, and in-depth masses, worship masses for Division, and masses heart, with masses with discussion everyone care of problem, listening they of calls, understand they of mood, feel they of suffering, summary they of experience, concentrated they of wisdom, especially on masses most hope, and most urgent, and most worries, and most complained of hot, and difficulties and focus problem, more to active research, caught not put. Dare to innovate, in our work, often remain \old way doesn'twork, the new approach would not\people know that copying other people's ideas, mechanically, using someone else's old ways. To change this predicament, requires us to break the shackles of traditional concepts to overcome conservative, conformist, good at finding new problems and to accept new things, summarize new experience, new ideas, developing new programmes and Maverick, a new approach to solve problems, speed up development. Especially in implement superior policy spirit of process in the, both implementation, and cannot mechanically, to to extraordinary of courage and develop enterprising of spirit, put flexibility and principle combined up, put superior of spirit and local reality combined up, Yong conspiracy to breakthrough of policy, and exercise innovation of lift, developed out development works of, and grass-roots welcomes of, and《管理经济学》课程教学大纲

英文名称：managerial economics 课程编码：

总学时：80 实验学时：0 学分：5 适用对象：市场营销本科专业一年级 先修课程：无

一、 课程性质、目的和任务

1．1课程性质

本课程是管理类各本科专业的学科基础课。开设在一年级。通过本门课程的学习，使学生掌握管理经济学的基本知识和基本理论，为后续的管理类与经济类课程打下基础。

1．2课程目的

管理经济学是一门把经济学原理和分析方法应用于企业管理决策实践的学科。它是应用经济学的一个分支，注重于实证研究，突出实践性、实用性。 通过这门课的学习，可为企业管理决策实践提供经济理论和经济分析的思维框架，了解企业在市场经济体制中的地位，使企业的决策能够更好地适应于市场体系。本 教学大纲考虑到管理专业的学生不一定都系统地学习过微观经济学，且高等数学功底较差，在注意将微观经济学相关内容贯穿到各章中间的同时，对需要较深的高等数学知识的内容进行了一定取舍。

1．3课程任务

知识要求：

1）．掌握经济学的基本概念与基本原理； 2）．掌握经济分析的主要方法；

3）．能够熟练使用经济学的原理及方法分析各种政策及管理决策。

技能要求：会把经济管理学中进行决策的模拟，培养学生的经济思维与优化方法。

二、 教学内容及要求

绪论 授课学时： 6 基本要求：

第1节 管理经济学的研究对象和任务 熟悉管理经济学的研究对象；了解其任务 第2节 管理经济学与企业管理决策 熟悉决策流程 第3节 管理经济学的基本方法 掌握基本方法

第4节 社会主义市场经济体制下的企业 了解企业的性质；熟悉企业的内涵 第5节 社会主义市场经济条件下的企业利润 熟悉企业利润的计量与术语 重点：管理经济学的基本方法

ccording to Office Party of mass line education practice activities led group of unified arrangements, units main led to for cadres workers Shang a times party lecture, due to himself level limited, only put this stage concentrated learning of experience today and everyone common with learning exchange, purpose is let we further deep understanding mass line of connotation, insisted party of mass line, do masses work, following main from four a aspects told: a, and full awareness party of mass line education practice activities of major meaning Party's 18 major distinct proposed to focus on the party's advanced nature and purity, in the party, with \nd clean for the people\content of the party's mass line and educational practice. This is comrade XI Jinping as party General Secretary and adhere to strictly administering the party, strengthen the party's major decision is in line with the public expectations and strengthening the construction of learning-oriented service innovation of Marxist party's major deployment, is the important measure to advance the great causeof socialism with Chinese characteristics. First, carry out the party's mass line in education practice, was carrying 18 of the party spirit, summon a powerful force for realizing the great rejuvenation of the Chinese nation the Chinese dream of urgent needs. Party's 18 to promote strategic deployment to building socialism with Chinese characteristics, presents two 100-year goal, namely, by 2020 China's gross domestic product and per capita income of urban and rural residents in 2010 on the basis of double complete the building of a well-off society; the middle of this century into a prosperous, democratic, civilized and harmonious Socialist modern country, and on this basis, the Chinese dream of realizing the great rejuvenation of the Chinese nation. 18 Congress of the party, Comrade XI Jinping repeatedly expounded the Chinese dream. The basic connotation of the Chinese dream, is the national prosperity, national revitalization, the happiness of the people, China important to follow is to keep China Road, carry forward the spirit and cohesion strength of China, dream dreams of the people of Chinabut determined confidence, enhance self-awareness, achieve self-reliance, to build a stronger China, civilization, harmony, beauty, China, China, China. Strategic conception of China was 18 the spirit of the enrichment and development of the party, conscientiously study the Chinese dream, leading people to hard to realize the Chinese dream, mass education activities in depth the fundamental starting point and ending point. Strengthen the education of the party's mass line, helps to train the collective consciousness of the unity of the party and the people, playing the Chinese dream ideological bases. Comrade Mao Zedong stressed that parties should have %uage\countries must have \of will\hasconferences, learned superiors policies; reports, you can learn to deal with problems, art, just wanted to learn, to learn at any time. To continuously expand the scope of the study. The complexity and comprehensiveness of our work, decided to not only do we want to be \ofessionals\or if \n different areas of knowledge. Mastery of knowledge not only to have knowledge to rational analysis. This on requirements we, not only to learning national of route, and approach, and policy, also to learning national of legal, and regulations; not only to with political theory armed mind, also to with economic theory guide work; not only to read history, also to read history; not only to absorption SM of mirror, also to gets is of road; not only to from local learn, also to to outside learn; not only to to books learn, also to field study learn. Therefore, I would encourage you, and more to the outside world when I have time to take a look at, take a stroll, outside developments, learn other people's development approach, and then come back to guide our work. Second, we must think. \ithout thought to overshadow, thinking without learning is perilous.\o foster the character of advancing with the times, forge ahead, often reflect themselves in adapting to the new situation on whether there are delays, have anything to fear in the reform and innovation, whether in terms of accelerating the development of a relaxation, keep promising State of mind. In order to do investigations, investigations is the road to heaven, God disposes of the base. To wants to real heard truth, and justice to truth, and get truth, received effectiveness, on must in-depth actual, and outreach, and in-depth masses, worship masses for Division, and masses heart, with masses with discussion everyone care of problem, listening they of calls, understand they of mood, feel they of suffering, summary they of experience, concentrated they of wisdom, especially on masses most hope, and most urgent, and most worries, and most complained of hot, and difficulties and focus problem, more to active research, caught not put. Dare to innovate, in our work, often remain \old way doesn'twork, the new approach would not\people know that copying other people's ideas, mechanically, using someone else's old ways. To change this predicament, requires us to break the shackles of traditional concepts to overcome conservative, conformist, good at finding new problems and to accept new things, summarize new experience, new ideas, developing new programmes and Maverick, a new approach to solve problems, speed up development. Especially in implement superior policy spirit of process in the, both implementation, and cannot mechanically, to to extraordinary of courage and develop enterprising of spirit, put flexibility and principle combined up, put superior of spirit and local reality combined up, Yong conspiracy to breakthrough of policy, and exercise innovation of lift, developed out development works of, and grass-roots welcomes of, and难点：企业的性质，利益相关者理论、机会成本

第1章 市场供求及其运行机制 授课学时： 8 基本要求：

第1节 需求 掌握需求的表述；掌握需求的变动； 第2节 供给 掌握供给的表述；掌握供给的变动；

第3节 供求法则和需求一供给分析 掌握供需平衡的推导与计算 第4节 市场机制与社会资源的配置 了解市场机制与组织机制的相互渗透 重点：供需平衡的计算；供需的变动带来的影响 难点：供需的变动

第2章 需求分析 授课学时： 6 基本要求：

第1节 需求的价格弹性 掌握需求的价格弹性推导过程；掌握价格弹性影响因素； 第2节 需求的收人弹性 掌握收入弹性的计算；掌握收入弹性的影响因素 第3节 需求的交叉价格弹性 掌握交叉弹性的计算；掌握三种弹性的综合运用 重点：需求价格弹性的计算；三种弹性的综合运用 难点：三种弹性的综合运用

附第3章 效用理论 授课学时：8 基本要求：

第1节 效用理论概述 熟悉基数效用论；熟悉序数效用论；掌握边际效用分析法；掌握消费者剩余；

第2节 无差异曲线掌握无差异曲线的特征；掌握边际替代率的含义； 第3节 预算线 熟悉预算线的特征；熟悉预算线的变动； 第4节 消费者均衡 掌握消费者均衡的实现

第5节 价格变化和收入变化对消费者均衡的影响 掌握价格变化和收入变动对消费者均衡的影响；

第6节 替代效应、收入效应与需求曲线 掌握替代效应、收入效应的图示；熟悉总效用的分析；掌握需求曲线的推导

重点：消费者均衡；价格效应、收入效应与总效应； 难点：总效应的判断

第3章 需求估计与需求预测 自学 第4章 生产决策分析

ccording to Office Party of mass line education practice activities led group of unified arrangements, units main led to for cadres workers Shang a times party lecture, due to himself level limited, only put this stage concentrated learning of experience today and everyone common with learning exchange, purpose is let we further deep understanding mass line of connotation, insisted party of mass line, do masses work, following main from four a aspects told: a, and full awareness party of mass line education practice activities of major meaning Party's 18 major distinct proposed to focus on the party's advanced nature and purity, in the party, with \nd clean for the people\content of the party's mass line and educational practice. This is comrade XI Jinping as party General Secretary and adhere to strictly administering the party, strengthen the party's major decision is in line with the public expectations and strengthening the construction of learning-oriented service innovation of Marxist party's major deployment, is the important measure to advance the great causeof socialism with Chinese characteristics. First, carry out the party's mass line in education practice, was carrying 18 of the party spirit, summon a powerful force for realizing the great rejuvenation of the Chinese nation the Chinese dream of urgent needs. Party's 18 to promote strategic deployment to building socialism with Chinese characteristics, presents two 100-year goal, namely, by 2020 China's gross domestic product and per capita income of urban and rural residents in 2010 on the basis of double complete the building of a well-off society; the middle of this century into a prosperous, democratic, civilized and harmonious Socialist modern country, and on this basis, the Chinese dream of realizing the great rejuvenation of the Chinese nation. 18 Congress of the party, Comrade XI Jinping repeatedly expounded the Chinese dream. The basic connotation of the Chinese dream, is the national prosperity, national revitalization, the happiness of the people, China important to follow is to keep China Road, carry forward the spirit and cohesion strength of China, dream dreams of the people of Chinabut determined confidence, enhance self-awareness, achieve self-reliance, to build a stronger China, civilization, harmony, beauty, China, China, China. Strategic conception of China was 18 the spirit of the enrichment and development of the party, conscientiously study the Chinese dream, leading people to hard to realize the Chinese dream, mass education activities in depth the fundamental starting point and ending point. Strengthen the education of the party's mass line, helps to train the collective consciousness of the unity of the party and the people, playing the Chinese dream ideological bases. Comrade Mao Zedong stressed that parties should have %uage\countries must have \of will\hasconferences, learned superiors policies; reports, you can learn to deal with problems, art, just wanted to learn, to learn at any time. To continuously expand the scope of the study. The complexity and comprehensiveness of our work, decided to not only do we want to be \ofessionals\or if \n different areas of knowledge. Mastery of knowledge not only to have knowledge to rational analysis. This on requirements we, not only to learning national of route, and approach, and policy, also to learning national of legal, and regulations; not only to with political theory armed mind, also to with economic theory guide work; not only to read history, also to read history; not only to absorption SM of mirror, also to gets is of road; not only to from local learn, also to to outside learn; not only to to books learn, also to field study learn. Therefore, I would encourage you, and more to the outside world when I have time to take a look at, take a stroll, outside developments, learn other people's development approach, and then come back to guide our work. Second, we must think. \ithout thought to overshadow, thinking without learning is perilous.\o foster the character of advancing with the times, forge ahead, often reflect themselves in adapting to the new situation on whether there are delays, have anything to fear in the reform and innovation, whether in terms of accelerating the development of a relaxation, keep promising State of mind. In order to do investigations, investigations is the road to heaven, God disposes of the base. To wants to real heard truth, and justice to truth, and get truth, received effectiveness, on must in-depth actual, and outreach, and in-depth masses, worship masses for Division, and masses heart, with masses with discussion everyone care of problem, listening they of calls, understand they of mood, feel they of suffering, summary they of experience, concentrated they of wisdom, especially on masses most hope, and most urgent, and most worries, and most complained of hot, and difficulties and focus problem, more to active research, caught not put. Dare to innovate, in our work, often remain \old way doesn'twork, the new approach would not\people know that copying other people's ideas, mechanically, using someone else's old ways. To change this predicament, requires us to break the shackles of traditional concepts to overcome conservative, conformist, good at finding new problems and to accept new things, summarize new experience, new ideas, developing new programmes and Maverick, a new approach to solve problems, speed up development. Especially in implement superior policy spirit of process in the, both implementation, and cannot mechanically, to to extraordinary of courage and develop enterprising of spirit, put flexibility and principle combined up, put superior of spirit and local reality combined up, Yong conspiracy to breakthrough of policy, and exercise innovation of lift, developed out development works of, and grass-roots welcomes of, and授课学时： 8 基本要求：

第1节 什么是生产函数 掌握生产函数的构成与形成；

第2节 单一可变投入要素的最优利用 掌握TP、AP、MP之间的函数关系，图示关系； 第3节 多种投入要素的最优组合 掌握双要素最优化投入的判别公式； 第4节 规模与收益的关系 掌握规模报酬判断；熟悉规模报酬递减的影响因素； 第5节 柯布一道格拉斯生产函数 熟悉生产函数的表现形式 第6节 生产函数和技术进步 熟悉技术进步与生产函数之间的推导 重点：单要素最优化投入、双要素最优化投入、多要素最优化投入的计算 难点：多要素最优化投入的计算

第5章 成本利润分析 授课学时： 8 基本要求：

第l节 管理决策中几个重要的成本概念 了解成本的复杂性；掌握机会成本的内涵；掌握增量成本与沉没成本的内涵

第2节 成本函数 熟悉短期成本的结构；掌握长期成本的推导，图示

第3节 规模经济和范围经济 理解厂商规模与企业规模的区别；掌握范围经济的内涵与应用 第4节 贡献分析法及其应用 掌握贡献分析法 第5节 盈亏分界点分析法及其应用 掌握本量利分析法 第6节 成本函数的估计 了解成本函数的估计 重点：短期成本的结构、计算；量本利分析 难点：长期成本的推导；最小效率规模的计算

第6章 市场结构和企业行为 授课学时： 16 基本要求：

第1节 市场结构的分类 熟悉市场结构的影响因素；掌握市场结构的分类

第2节 完全竞争条件下的企业行为模式 熟悉完全竞争的特征；掌握完全竞争的企业决策 第3节 完全垄断条件下的企业行为模式 熟悉完全垄断的特征；掌握完全垄断的企业决策；熟悉垄断市场的评价；掌握反垄断的措施

第4节 垄断竞争条件下的企业行为模式 熟悉垄断竞争市场的特征；掌握垄断竞争市场的企业决策；掌握垄断竞争市场的竞争策略

第5节 寡头垄断条件下的企业行为模式 熟悉寡头市场的特征；掌握寡头市场的企业决策；熟悉各类寡头模型；掌握寡头市场的竞争策略

第6节 销售收入最大化的企业行为模式 掌握销售收入最大化的判别公式；掌握销售收入最大化与利润最大化的对比

第7节 经济全球化与竞争 了解经济全球化给市场结构带来的影响

ccording to Office Party of mass line education practice activities led group of unified arrangements, units main led to for cadres workers Shang a times party lecture, due to himself level limited, only put this stage concentrated learning of experience today and everyone common with learning exchange, purpose is let we further deep understanding mass line of connotation, insisted party of mass line, do masses work, following main from four a aspects told: a, and full awareness party of mass line education practice activities of major meaning Party's 18 major distinct proposed to focus on the party's advanced nature and purity, in the party, with \nd clean for the people\content of the party's mass line and educational practice. This is comrade XI Jinping as party General Secretary and adhere to strictly administering the party, strengthen the party's major decision is in line with the public expectations and strengthening the construction of learning-oriented service innovation of Marxist party's major deployment, is the important measure to advance the great causeof socialism with Chinese characteristics. First, carry out the party's mass line in education practice, was carrying 18 of the party spirit, summon a powerful force for realizing the great rejuvenation of the Chinese nation the Chinese dream of urgent needs. Party's 18 to promote strategic deployment to building socialism with Chinese characteristics, presents two 100-year goal, namely, by 2020 China's gross domestic product and per capita income of urban and rural residents in 2010 on the basis of double complete the building of a well-off society; the middle of this century into a prosperous, democratic, civilized and harmonious Socialist modern country, and on this basis, the Chinese dream of realizing the great rejuvenation of the Chinese nation. 18 Congress of the party, Comrade XI Jinping repeatedly expounded the Chinese dream. The basic connotation of the Chinese dream, is the national prosperity, national revitalization, the happiness of the people, China important to follow is to keep China Road, carry forward the spirit and cohesion strength of China, dream dreams of the people of Chinabut determined confidence, enhance self-awareness, achieve self-reliance, to build a stronger China, civilization, harmony, beauty, China, China, China. Strategic conception of China was 18 the spirit of the enrichment and development of the party, conscientiously study the Chinese dream, leading people to hard to realize the Chinese dream, mass education activities in depth the fundamental starting point and ending point. Strengthen the education of the party's mass line, helps to train the collective consciousness of the unity of the party and the people, playing the Chinese dream ideological bases. Comrade Mao Zedong stressed that parties should have %uage\countries must have \of will\has