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3.3 The perceived value impact on customer satisfaction
Perceived value is the interests of the consumers feel to get to get your product or service in the process of costs compared to the goods or services after an overall evaluation. Main measure of consumer perceived value subjective cognition for food or services. So in this paper, the sensory information value and perception food value as the dependent variable, and perceived value is the result variable. Information value is the consumer through information service channel before buying food for all kinds of information on food, the perceived value of main position in the consumers' mind, to some extent can affect consumers' buying behavior. After purchase, the actual food values dominated in the consumers’ mind, consumers through food, comparing the actual and feelings and produce a kind of psychological emotions lead to purchase again in the future. Fredericks and Salter think website information value will directly affect the perceived value, indirect influence consumer satisfaction. 3.4 The influence of corporate image on consumer satisfaction
Corporate image refers to people through the enterprise trademark things produce the impression of enterprise, the impression with the aid of human sense. Famous brand expert Keller of enterprise image is defined by: consumers through evaluating the perception of organizational memory. Enterprise image reflected in consumer heart status, influence consumer choice in the process of buying decision, the relationship between corporate image and customer satisfaction is positive. Enterprise image is mainly composed of product image, environment image, cultural image, staff image, etc. This article refers