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他于 1966 年从耶鲁大学毕业，那时正值美国在越战中越陷越深，而他是个充满爱国热情的人，又参加过士官训练课程，所以他加入了美国海军陆战队。
Smith completed two tours in Vietnam, eventually flying more than 200 missions. \the military, leadership means getting a group of people to subordinate their individual desires and ambitions for the achievement of organizational goals,\very measurable effects on a company's bottom line.\
史密斯在越南战场上服役两期，完成了两百多次飞行任务。“在军队中，领导力意味着能使团队中所有成员将个人的期望与抱负置于从属地位，而以实现集体目标为重，”史密斯说道，这其中融合了他军旅生涯和经营管理的经验。“而优秀的领导力对控制一个公司的盈亏底线来说具有相当重要的作用。”
Home from Vietnam, Smith became fascinated by the notion that if you connected all the points of a network through an intermediary hub, the streamlined efficient could be enormous compared to other disjointed, decentralized businesses, whether the system involved moving packages and letters or people and planes. He decided to take a stab at starting his own business. With an investment from his father's company, as well as a chunk of his own inheritance, Smith bought his first delivery planes and in 1971 formed the Federal Express. 从越南战场回国后，史密斯开始执着于这样一个理念，即如果能将某个运输网络的各个节点通过一个中介枢纽相互连接，其效率较之其他各环节相互之间无联系的分散经营的模式来说要高出许多，不论这一系统所涉及的是运送包裹和信件还是人员和飞机。他决定放手一搏，创建自己的企业。史密斯用父亲公司的投资和他自己继承财产的一部分购买了第一架快递飞机，并于 1971 年创建了联邦快递。
The early days were underscored by extreme frugality and financial losses. It was not uncommon for FedEx drivers to pay for gasoline for their vans out of their own pockets. But despite such problems, Smith showed concern for the welfare of his employees. Just as he recalled, even when they didn't have the money, even when there weren't couches in the office and electric typewriters, they still set the precedent to ensure a good medical and dental plan for their people.
最初的日子伴随着极度的拮据乃至财务损失。联邦快递公司的司机自己掏腰包为货车付汽油费的情况屡见不鲜。但是，尽管面对这样的问题，史密斯仍然为公司雇员的福利着想。正如他所回忆的那样，即使在他们公司没有钱、办公室没有沙发和打字机的情况下，他们仍然开辟先例，保证员工享受很好的医疗和牙齿保健福利。
Along the way, FedEx pioneered centralization and the \almost all major airlines. The phrase FedEx it has become a fixture in our language as much as Xerox or Google. 一路走来，联邦快递率先践行了集中调控和“轴辐式”空中交通系统。自它以后，该系统被几乎所有大航空
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公司所采纳。而“联邦快递一下”也成为了像“复印一下”或“谷歌一下”这样的固定说法，成为了我们的词汇。 Smith says success in business boils down to three things. First, you need to have appealing product or service and a compelling strategy. Then you need to have an efficient management system. Assuming you have those things, leading a team is the single most important issue in running an organization today.
史密斯说生意上的成功归根结底就是三点：首先你需要一项吸引人的产品或服务以及一套制胜的战略；其次你需要一套高效的管理系统；在拥有这些之后，如何领导好一个团队就是当今经营一家公司最为重要的事了。
Although Smith avoids the media and the trappings of public life, he is said to be a friendly and accessible employer. He values his people and never takes them for granted. He reportedly visits FedEx's Memphis site at night from time to time and addresses sorters by name. For years he extended an offer to any courier with 10 years of service to come to Memphis for an \breakfast\That embodies Fred Smith's philosophy: People, Service, Profit (P-S-P). Smith says, \definable points of entry or exit. Each link upholds the others and is, in turn, supported by them.\this philosophy and in personally involving himself in its implementation, Frederick Smith is the forerunner of the new sphere of leadership that success in the future will demand.
尽管史密斯回避媒体采访和公众生活的荣耀，但他却被称为是一位友善而平易近人的雇主。他重视自己的雇员，从不认为他们理所应当该为自己工作。有报道称，他会时不时在晚上造访联邦快递位于孟菲斯的基地，并且称名道姓地与包裹分拣人员打招呼。他会主动发邀请给任何一位已在公司服务十年的快递员，请他们到孟菲斯出席“周年庆典早餐”，这已经持续了很多年。而这其中包含了弗雷德?史密斯自己的哲学：人员，服务，利润（P-S-P）。史密斯说，“P-S-P 的哲学理念就好像一个不可分割的循环，没有清晰可辨的入口或出口，每一个环节都支持着其他环节，同时也反过来受其他环节支撑。”通过明确表达并亲身践行这一理念，弗雷德里克?史密斯已成为未来成功所必需的新领导领域的开拓者。
Unit 2
The confusing pursuit of beauty
令人困惑的对美的追求
If you're a man, at some point a woman will ask you how she looks. 如果你是一位男士，肯定在某个时候会有女士问你她看起来怎么样。
You must be careful how you answer this question. The best technique is to form an honest yet sensitive response, then promptly excuse yourself for some kind of emergency. Trust me, this is the easiest way out. No amount of
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rehearsal will help you come up with the right answer.
对于如何应对这个问题，你一定得小心。最好的对策就是给一个诚实但又谨慎的回答，然后借口有急事马上脱身。相信我，这是最简单的方法。对于她的这一问题，无论你事先练习多少次，都不会找到正确答案。 The problem is that men do not think of their looks in the same way women do. Most men form an opinion of themselves in seventh grade and stick to it for the rest of their lives. Some men think they're irresistibly desirable, and they refuse to change this opinion even when they grow bald and their faces visibly wrinkle as they age. 其原因是，男性和女性对外表的看法截然不同。大多数男性对自己外表的评价在七年级时就形成了，而且终生不变。有些男性认为自己有不可抗拒的魅力，即使随着年龄的增长，他们头发掉光了，脸上布满皱纹，他们仍然拒绝改变这种看法。
Most men, I believe, are not arrogant about their looks. If the transient thought passes through their minds at all, they like to think of themselves as average-looking. Being average doesn't bother them; average is fine. They don't affix much value to their looks, or think of them in terms of aesthetics. Their primary form of beauty care is to shave themselves, which is essentially the same care they give to their lawns. If, at the end of his four-minute allotment of time for grooming, a man has managed to wipe most of the shaving cream out of the strands of his hair and isn't bleeding too badly, he feels he's done all he can.
我相信，大多数男性都不会对自己的相貌感到过分自傲。如果他们偶尔想到自己外表的话，他们愿意认为自己样貌中等。长相普通不会使他们有任何烦恼，因为普通就已经是很好了。男性不是特别注重自己的外貌，也不会从美学的角度去审视自己。他们的打扮方式主要就是刮刮胡子，就像打理自家草坪一样。对于一位男性来说，如果能花四分钟刮刮胡子，结束之后再把粘到头发上的剃须膏擦净，又没有出血太厉害，他就觉得自己已经尽心尽力了。
Women do not look at themselves this way. If I had to guess what most women think about their appearance, it would be: \the beauty industry. She has trouble thinking I'm beautiful, She magnifies the smallest imperfections in her body and imagines them as glaring flaws the whole world will notice and ridicule.
女性可不是这样看待自己的。如果非要我猜测大多数女性对自己的相貌是如何评价的话，那肯定是：“还不够好。”一位女士，无论她看起来多么吸引人，她对自己的看法总是由于受美容业的影响而蒙着一层阴影。要她认为“我很漂亮”是一件难事。她把身体上的极小的不完美之处加以放大，并且幻想这些缺点十分明显，以至于全世界的人都会注意到并且嘲笑她。
Why do women consider their looks so deficient? This chronic insecurity isn't inborn, but created through the interaction of many complex psychological and societal factors, beginning with the dolls we give them as children.
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Girls grow up playing with dolls proportioned so that, if they were human, they would be seven feet tall and weigh 61 pounds, with tiny thighs and a large upper body. This is an absurd standard to live up to, especially when you consider the size of the doll's waist, a relative measurement physically impossible for a living human to achieve. Contrast this absurd standard with that presented to little boys with their \figures\Most of the toys that young boys have played with were weird-looking, like the one called Buzz-Off that was part human, part flying insect. This guy was not a looker, but he was still extremely self-confident. You could not imagine him saying to the others, \
为什么女性会把自己的外貌想得这么差呢？这种长期的不安全感并不是与生倶来的，而是由许多复杂的心理和社会因素的相互作用造成的，从小时候大人们给她们买洋娃娃时就开始了。女孩成长过程中摆弄的洋娃娃，如果按照身材比例还原为真人大小的话，就会是 7 英尺高，61 英磅重，大腿纤细，上身丰满。要达到这样的标准是很荒唐的，尤其是当我们想想那种洋娃娃的腰围尺寸，就知道其相对尺寸对任何一个活人来说都是不可企及的。与女孩玩具的这种荒唐标准相比，小男孩们得到的“动作玩偶”却是完全不同的模样。大多数男孩的玩具都样貌古怪，例如那个叫作“蜜蜂侠”的玩偶，一半像人，一半像会飞的昆虫。这个玩偶尽管样子不好看，但仍然非常自信。你肯定无法想象他会问别人说：“这个配饰的紫罗兰色和这件外套配不配呢？”
But women grow up thinking they need to look like Barbie dolls or girls on magazine covers, which for most women is impossible. Nonetheless, the multibillion-dollar beauty industry, complete with its own aisle in the grocery store, is devoted to constant warfare on female self-esteem, convincing women that they must buy all the newest moisturizing creams, bronzing powders and appliances that promise to \once saw an Oprah Show in which supermodel Cindy Crawford dispensed makeup tips to the studio audience. Cindy had all these middle-aged women apply clay masks and other \she stressed how important it was to adhere to the guidelines, like applying products via the tips of their fingers to protect elasticity. All the women dutifully did this, even though it was obvious to any rational observer that, no matter how carefully they applied these products, they would never have Cindy Crawford's face or complexion. 然而，女性在成长过程中却认为自己应该长得像芭比娃娃或杂志的封面女郎那样，这对大多数女性来说是不可能的。尽管如此，产值达几十亿美元的美容业，在超市化妆品销售专区的配合下，总是在不停地攻击着女性的自尊，使其相信自己只有购买最新的保湿面霜、古铜散粉，以及各种美容器具，才能“激发和恢复”肌肤活力。我曾经看过一期《奥普拉脱口秀》，在节目中，超级名模辛迪?克劳馥和演播室里的观众分享了自己的化妆秘诀。辛迪要求这些中年妇女在脸上敷上黏土面膜和其他去皱产品；她还强调一定要遵守这些方法，例如：往脸上涂抹这些产品时，要用指尖，这样可以保护皮肤的弹性。所有这些妇女都非常忠实地按
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照辛迪说的做了。可是对任何一个理智的旁观者来说，无论她们如何认真地使用这些产品，她们都不可能拥有辛迪那样的面容或肤色。
I'm not saying that men are superior. I'm just saying that you're not going to get a group of middle-aged men to plaster cosmetics to themselves under the instruction of Brad Pitt in hopes of looking more like him. Men don't face the same societal focus purely on physical beauty, and they're encouraged to reach out to other characteristics to promote their self-esteem. They might say to Brad: \yeah? Well, what do you know about lawn care, pretty boy?\
我并不是说男性优于女性。我的意思是你不可能让一群中年男子在布拉德?皮特的指导下把化妆品敷到自己脸上，期望自己能看起来更像布拉德。与女性不同，男性的外貌美不是社会所关注的唯一焦点。人们会鼓励男性借助其他特征来提升自尊。他们也许会对布拉德说：“是吗？那么帅哥，你对草坪维护又知道多少？” Of course women argue that they become obsessed with appearance as a reaction to pressure from men. The truth is that most men think beauty is more than just lipstick and perfume and take no notice of these extra details. I have never once, in more than 40 years of listening to men talk about women, heard a man say, \had gorgeous fingernails!\To most men, little things like fingernails are all homogeneous anyway, and one woman's flawless pink polish is exactly as invisible as another's bare nails.
当然，女性会争辩说她们对外表的热衷追求是出于对来自男性的压力的一种反应。而事实是，大多数男性认为美丽不仅仅来自于口红和香水，而且他们也不会去注意这些额外的细节。四十多年来，我在听男性谈论女性时，从来没有一次听到过哪位男性这样说：“她的指甲真漂亮啊！”对大多数男性来说，像指甲这样小的东西看起来都一样，无论一个女士的指甲是用粉色指甲油涂得完美无瑕，还是光光的毫无修饰，男性都一概视而不见。
By participating in this system of extreme conformity, women are actually opening themselves up to the scrutiny of other women, the only ones qualified to judge their efforts. What is the real benefit of working this hard to appease men who don't notice when it only exposes women to prosecution from other women?
女性参与这种极端的从众行为，实际上是把自己置于其他女性的审视之下，因为只有那些女性才有资格评价她们所付出的努力。但是，如此费力地去取悦男性而他们却根本不会注意，同时又只是招致其他女性的指责，这样做究竟有什么好处呢？
Anyway, to get back to my original point: If you're a man, and a woman asks you how she looks, you can't say she looks bad without receiving immediate and well-deserved outrage. But you also can't shower her with empty compliments about how her shoes complement her dress nicely because she'll know you're lying. She has spent countless hours worrying about the differences between her looks and Cindy Crawford's. Also,she suspects that you're not qualified to voice a subjective opinion on anybody's appearance. This may be because you have shaving
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