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3
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- 1 -
Unit 3> Famous Brand Names
Lead-in
Answer:
4
3
6
2
1
5
Passage A
Think About It:
1. What is a bathtub battleship referred to as in this passage?
Answer: A bathtub battleship is a toy battleship made of Ivory Soap that children
play with in a bathtub.
2. Why is Ivory Soap so popular among Americans?
Answer: It is pure and it floats.
3. How did Proctor & Gamble succeed in promoting Ivory Soap?
Answer: It took advantage of a successful nationwide advertising campaign.
Read and think
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Ivory Soap
1
銆?/p>
About the brand name:
Answer: The brand name was lifted from 鈥渙ut of ivory palaces鈥? a phrase found in the
Bible.
2
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About the company:
Answer: * In 1837, two immigrants named William Proctor and James Gamble founded
the company.
* For decades Proctor & Gamble produced candles and soap.
* It took more than twenty years for sales to top one million dollars.
3
銆?/p>
Does the author generally encourage students to join clubs and societies? Why?
Answer: 1) The quality of the product: safe, mild, and pure. And it floats.
2) The profitability of the product:
* Ivory Soap has earned billions of dollars for the company.
*
Annual
sales
of
the
products
under
the
Proctor
&
Gamble
umbrella,
including Ivory Soap exceed thirty billion dollars.
3) The popularity of the product:
*
When
it
comes
to
washing
out
the
mouth
of
naughty
children
nothing
beats Ivory Soap.
* At least half a dozen generations of Americans have gotten themselves
clean with Ivory.
*
So
many
hands, faces, and
baby
bottoms
have
been
washed
with
Ivory
that their numbers beat the imagination.
* Generations of little boys have converted bars of Ivory Soap into bathtub
battleships.
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Answer:
1. the introduction of its floating soap,
an enormous new factory in
a place called Ivorydale,
Annual sales,
billions of dollars,